
This week in B2B news (8 December)
All of the latest news from the supplier side of the industry, including updates from RubyPlay, SOFTSWISS and ELA Games

RubyPlay appoints industry stalwart as director of partnerships
Olga Sirokha has been hired as RubyPlay’s new director of partnerships.
Sirokha has 20 years’ experience in the industry and will work with the firm’s existing partners while securing agreements with operators in regulated markets.
Dr Eyal Loz, RubyPlay CPO, said: “We’re delighted to welcome Olga to the team. Her deep knowledge of successful partnerships is sure to secure even more opportunities and collaborations for RubyPlay moving forward.”
Sirokha added: “RubyPlay are on a fantastic upward trajectory, and I couldn’t be happier to be joining the company at such a pivotal time of expansion.”
SOFTSWISS migrates one million players in less than five hours
SOFTSWISS successfully migrated over one million players from a major operator over to its casino platform and sportsbook in less than five hours.
The team was able to transfer around one hundred terabytes of information without any losses.
Vitali Matsukevich, SOFTSWISS COO, said: “We have refined our migration process and assembled a highly skilled team to ensure a smooth and efficient transition for our clients.
“Another successful case highlights our commitment to providing exceptional service and delivering a top-notch gaming experience.”
ELA GAMES awarded MGA licence
ELA Games has been authorised by the Malta Gaming Authority.
The deal allows the firm to continue its expansion across Europe and gain access to companies based in Malta.
Mike Cini, ELA Games business owner, said: “We’re delighted to have obtained our MGA Recognition Notice as it is another major milestone in our regulatory expansion.
“Malta is the leading igaming hub in Europe and being authorised there will enable us to work even more closely with our operators and bring player engagement to the next level for our partners.”
Habanero excited to bring catalogue to Sweden
Supplier Habanero has been granted a Swedish B2B licence for slots and RNG content.
The firm will now be able to provide its “entire full catalogue” following approval from the Swedish Gambling Authority.
Arcangelo Lonoce, Habanero head of business development, said: “Being awarded our Swedish licence is both gratifying and exciting for Habanero as we look to scale up our operations in the market and partner with leading stakeholders to bring the wonderful world of Habanero to even more players than ever before.”
R Franco Digital partners with Solverde.pt for Portugal launch
R Franco Digital has expanded its reach in Portugal after penning a deal with Solverde.pt.
The Spanish igaming supplier will have several games available on the casino operator’s site on an exclusive-limited time basis.
Javier Sacristán Franco, R Franco Digital international business director, said: “Launching with Portugal’s leading casino group solidifies our dedication to geographical growth and innovation and takes us live with an operator that has a rich history of success in the country.”
Américo Loureiro, Solverde director, added: “R. Franco Digital is renowned in the industry for its rich history as well as its ability to produce compelling games that resonate with players.”
Videslots granted Swedish licence extension
The Swedish Gambling Authority (SGA) has renewed Videoslot’s licence for the next five years.
The supplier was given its initial licence in 2019 when the regulated market opened and the new deal expires in 2028.
Ulle Skottling, Videoslots deputy CEO, said: “We remain strong in business and compliance, and we welcome the SGA’s recognition and ongoing confidence in our practices.
“The decision supports our plans for 2024.”