This week in B2B news (7 June)

Incentive Games and bet365 team up for F2P games

Incentive Games has collaborated with bet365 to launch two new free-to-play games ahead of Euro 2024 and the Copa America

The ‘Euro Finals Group Stage Predictor’ and ‘Copa Finals Group Stage Predictor’ both allow fans potentially win a share of a prize pool, via predicting the outcome of every group match in both the tournaments.

Victoria Harnett, product lead at Incentive Games said: “We’re so proud to once again join forces with bet365 to deliver bespoke and truly industry-leading gaming experiences to their users.”

A bet365 spokesperson added: “The latest in our portfolio of engaging free-to-play games, we’re confident that football fans will enjoy testing their prediction skills against fellow fans.”

Altenar partners with DATA.BET

Altenar has partnered with esports betting supplier DATA.BET to provide operators with advanced customisable esports solutions.

The deal will also see DATA.BET supply Altenar with odds and live score feeds from  more than 30 esports disciplines and more than 2,000 markets.

Stanislav Silin, Altenar CEO, said: “Product personalisation, flexibility and reliability are the primary focuses of our company in delivering solutions that elevate operators’ business.

“By partnering with DATA.BET, we underscore our commitment to choosing providers with premium solutions that power our portfolio.”

Otto Bonning, head of sales at DATA.BET, added: “The partnership with Altenar is a great opportunity to demonstrate the potential and technological advancements of the esports sector globally.”

IDVerse’s technology backed by German youth media protection organisation

The Commission for Youth Media Protection (KJM), the central oversight body for youth media protection in Germany, has officially endorsed online age verification solutions provider IDVerse.

The endorsement comes after findings from the Javelin Report discovered that more than 50% of German households do not monitor their children’s online activities, in turn increasing the risk of young people being exposed to age-inappropriate content.

Peter Violaris, head of global content at IDVerse, said: “We are honoured to receive the endorsement of KJM, which validates our unwavering commitment to minor protection and online age verification.

“The alarming statistics on unmonitored online activity among children underscore the critical need for robust solutions.”

Playson lands first Gibraltar-licensed operator in BoyleSports

Playson has signed its inaugural agreement with a Gibraltar-licensed operator following the supplier’s collaboration with BoyleSports.

As a result, BoyleSports’ customer base across both the UK and Peru will gain access to Playson’s games portfolio.

Paul McInnes, sales manager at Playson, said: “I have known the team at BoyleSports for a long time and am confident they are the best choice for mutual commitment and marked growth as they have performed consistently in these key areas for many years.”

BoyleSports gaming director Steve Payne added: “Playson’s variety of engaging slots will undoubtedly resonate across all our markets, and we look forward to a strong relationship moving forward.”

Former Inspired CCO unveils new studio

Ex-Inspired Entertainment chief commercial officer, Steve Rogers, has launched a new sports gaming studio, Playbook Fusion.

Rogers has partnered with video games expert Santiago Jaramillo to launch a suite of content, including a football title set to go live in early 2025. Other products taking in cricket and basketball are planned to launch afterwards.

Santiago Jaramillo, executive creative advisor at Playbook Fusion, said: “Combining video game design and gambling to deliver a new genre of entertaining, original sports products was a concept that instantly caught my attention and I’m delighted to be bringing my experience and creativity to the Playbook Fusion team.

“Ultimately, we are in the entertainment business and the products in our pipeline will set the standard in offering a new generation of players a sports betting and gaming experience like nothing else out there.”

St8.io secures MGA recognition

St8.io’s has been granted a recognition notice by the Malta Gaming Authority (MGA).

The notice ensures that St8.io boasts the same rights as a standard MGA B2B licence holder, meaning the supplier will be able to provide its platform within the MGA framework.

Vladimir Negine, St8.io CEO, said: “Receiving this approval from the MGA was a key strategic goal for St8.

“This will enable us to provide our platform to operators in MGA-regulated markets worldwide, maintaining the highest levels of player protection along the way.” 

SOFTSWISS aids Brazil in its flood recovery

SOFTSWISS has allocated funds to deliver essential supplies such as food and gas to those in need in Rio Grande do Sul after Brazil suffered the worst floods in its history.

SOFTSWISS has committed to helping the area recover long term after pledging additional resources to PWTECH for the installation of water purification equipment in schools across impacted areas.

SOFTSWISS is also calling upon the global igaming community to join its efforts in a bid to ease the strain Brazil is currently under.

Rubens Barrichello, SOFTSWISS non-executive director in Latin America, said: “I am very glad the SOFTSWISS team I joined is committed to supporting Brazilians in this difficult situation.

“Having launched many charity initiatives with the Barrichello Family Institute, I am grateful that, together with SOFTSWISS, we also have the opportunity to help those who need our support now.”