This week in B2B news (6 October)
All of the latest news from the supplier side of the industry, including updates from Light & Wonder, Delasport and White Hat Gaming
Ex-jockey Megan Nicholls becomes BetMGM UK ambassador
BetMGM’s UK brand has named former jockey Megan Nicholls as an ambassador.
Nicholls will give her expertise on key meetings in the racing calendar on BetMGM’s channels on a weekly basis.
Megan Nicholls said: “Racing has given me some of the most amazing days of my life and I’m excited to share the passion I have for it with BetMGM’s customers and horse racing fans more widely.”
Sam Behar, BetMGM UK’s UK director, added: “Megan is a perfect fit for the BetMGM UK brand, with heaps of passion, talent and knowledge to share with our customers.”
Flows to power Light & Wonder’s new jackpot feature
Flows has announced a deal with Light & Wonder.
The partnership will see Light & Wonder’s new marketing jackpot feature be powered by Flows’ platform and will launch at G2E Las Vegas 2023.
Dylan Slaney, Light & Wonder igaming CEO, said: “Flows’ avant-garde platform has enabled us to create and launch marketing jackpots at speed and with ease, allowing us to offer a solution to our operators which is both efficient and versatile.”
James King, Flows CEO, added: “Working with a global leader like Light & Wonder is a testament to the transformative power of Flows. Our shared vision for innovation and excellence will pave the way for unprecedented advancements in the igaming industry.”
711 to use Kambi’s Complete sportsbook
Kambi has struck a sportsbook partnership with Dutch operator 711
Kambi will provide 711 with its Complete sportsbook product as well as its bet builder and AI-powered trading capabilities.
Kristian Nylén, Kambi CEO and co-founder, said: “This agreement strengthens Kambi’s position in one of Europe’s key regulated markets and we are confident that our Complete sportsbook will provide 711 with the platform and proven sports betting technology needed to achieve success.”
Gilles de Backer, 711 COO, added: “By partnering with a leading sportsbook provider like Kambi, we are excited to be in a position to provide our growing customer base with a best-in-class product and exciting sports betting experiences.”
Delasport agrees sportsbook deal with EEG
Delasport has penned a deal with three Esports Entertainment Group (EEG) brands.
The agreement will see JustWow.com, CasinoJefe.com and Vie.bet tap into Delasports’ sportsbook technology.
Oren Cohen Shwartz, Delasport CEO, said: “Partnering with an industry giant like EEG is yet another milestone in Delasport’s growing track record of successes. We are proud to be able to provide our modern sportsbook solution, boosted with player personalisation and engagement tools, to a company with such vast experience.”
Alex Igelman, EEG CEO, added: “Partnering with Delasport represents an exciting opportunity for EEG to broaden its offerings to a whole new set of players in key markets where sports betting is exceptionally popular.”
White Hat Gaming to provide Christchurch Casino with services and support
White Hat Gaming has entered New Zealand after securing a partnership with Christchurch Casino.
Christchurch Casino’s online platform will use White Hat’s PAM services and CRM marketing support.
Phillip Gelvan, White Hat Gaming CEO, said: “We are delighted that White Hat Gaming is partnering with Christchurch Casino as they begin their journey within the online gambling environment, we share the highest standard in providing a responsible and enjoyable experience for the end-users.
Keith O’Loughlin, Christchurch Casino chair, added: “When choosing a platform partner to take us into the online gambling space, White Hat Gaming’s complete offering matched our exact needs. We’re delighted to be working alongside their team and offering players a best-in-class online casino offering.”
Playtech developing Family Feud franchise content for live casino
Playtech is set to bring the Family Feud franchise to the live casino market.
After agreeing an exclusive deal with Fremantle, Playtech will develop content around the Family Feud franchise as well as the UK’s Family Fortunes IP.
Edo Haitin, Playtech Live CEO, commented, “This partnership with Fremantle is a game-changer. By integrating the iconic Family Feud franchise into our offerings, we are bridging the worlds of game show entertainment and online gaming, promising our users an immersive experience.”
Erica Gadecki, Fremantle SVP partnership solutions, said, “A collaborative effort with Playtech on the iconic gameshow Family Feud is how Fremantle continues to deliver unparalleled entertainment in today’s market. Playtech’s live platform is a perfect opportunity to expand into the interactive entertainment landscape while building upon the Family Feud legacy.”