This week in B2B news (5 July)

Abelson Info expands into Peru

Abelson Info has expanded further into the Latam market, having landed a service provider licence from the Peruvian regulator, Mincetur.

The licence means that Abelson Info will now be able to offer operators within the Peruvian market its goalscorer pricing and settlement service.

Jeevan Jeyaratnam, COO at Abelson Odds, said: “We have always been happy to support our partners’ localisation efforts, expanding competition coverage to align with regional targets and Peru is a perfect example of how critical specialist coverage can be. 

“Our research shows that Peru’s Liga 1 dominates the country’s football betting market so, with our licence now in place, we’ll shortly be expanding to offer both live goalscorer and additional player prop markets.”

SIS’ Saudi summer

SIS has added racing from the King Khalid Racecourse in Saudi Arabia to its horseracing portfolio, increasing the visibility of the country’s racing in the process.

The deal, in place with the Jockey Club of Saudi Arabia, means the supplier’s portfolio now includes more than 36,000 annual races and distributes racing to over 70 countries from the club’s two venues – the aforementioned racecourse in Ta’if and the King Abdulaziz Racecourse in the capital Riyadh.

Michele Fischer, vice-president of SIS Content Services, declared: “The quality of racing in Saudi Arabia continues to improve each year and it is great that we are now able to provide our partners with content from King Khalid Racecourse in Ta’if, the only racecourse in the region that races throughout the summer months.

“The Jockey Club of Saudi Arabia has worked tirelessly to produce an engaging racing calendar and we are sure the addition of racing from Ta’if will lead to even more interest in Saudi Arabian racing.”

CasinoCanada pens deal with WinSpirit

CasinoCanada has landed a deal with WinSpirit that will see the latter gain premium positioning on high-traffic pages throughout the English-language site of the former.

CasinoCanada’s casino ranking system – calculated based on how the casino scores across key areas, including registration process, usability, promotions, VIP experience, slots, game types among other traits – will point its readers towards WinSpirit.

Aleksandra Drigo, sales director at CasinoCanada, said: “WinSpirit has taken the market by storm and is one of the most played online casino brands in Canada, so we are thrilled to have signed this lifetime partnership and to bring it to our players for the first time.”

Pavel Miroshnichenko, head of affiliates at WinSpirit, added: “We are delighted to have signed such a significant partnership with CasinoCanada, one of the leading online casino guides in the country.”

Stakelogic lands Hard Rock Casino partnership

Stakelogic has signed a partnership deal with Hard Rock Casino NL, strengthening its position as a supplier in the Dutch market.

Hard Rock Casino will boost its games portfolio with the addition of Stakelogic’s full suite of online slots, as well as implement the supplier’s unique Chroma Key Studio technology.

Neil Tanti, senior sales manager at Stakelogic, said: “Hard Rock Casino NL is an extremely popular brand in the Netherlands, and this is another brilliant strategic partnership that will continue to reinforce our position as the most popular developer on the Dutch market.”

Paul Strikers, CEO at iCasino, the firm operating Hard Rock Casino NL under a brand licensing agreement, added: “We are thrilled to have added a developer like Stakelogic to our platform. This new partnership perfectly highlights our commitment to bringing our players the latest and best slots and live casino action on the market.”

Popiplay portfolio added to Hub88

Hub88 has added content from Popiplay to its aggregation platform.

Following Popiplay’s integration, Hub88’s aggregation platform now boasts more than 12,000 titles.

Jess Inglott, Hub88 head of supplier relations, said: “Popiplay aims to revolutionise the igaming scene, providing players with a superior gaming choice, and we are thrilled to welcome them onto our platform.”

Denis Ristic, Popiplay CEO, added: “At Popiplay, our mission has always been to deliver exceptional gaming experiences. The partnership with Hub88 is a testament to our dedication to strategic growth and player satisfaction.”

SOFTSWISS adds crash games to Tournament Tool

SOFTSWISS game aggregator has introduced crash game tournaments as a new category for its Tournament Tool.

With the popularity of crash games on the rise, SOFTSWISS has ensured that operators using the tool can now createmixed tournaments featuring all types of games or organise tournaments focusing on a single game type.

 Tatyana Kaminskaya, head of SOFTSWISS Game Aggregator, said: “We have integrated crash games into tournaments, aligning with gamification and social interaction trends.

“Previously, crash games attracted users with their social elements. Now, any game can become social and even more engaging as players can compete in tournaments across different game categories. The combination of tournaments with crash games, live games and slots is truly winning – it enhances player experience and boosts casino performance.”

Jelly Entertainment signs with EveryMatrix

Jelly Entertainment has bolstered its global presence after penning a content distribution deal with EveryMatrix.

In turn, CasinoEngine, EveryMatrix’s flagship productivity platform, will integrate Jelly content, enabling its operator partners with instant access to Jelly games.

David Newstead, Jelly CEO, said: “We’re excited to be taking our collection of titles live with EveryMatrix; teaming up with the igaming’s industry’s largest casino content provider will allow us to get our titles in front of even more operators and players to grow our footprint in regulated markets.”

Amund Stensland, CasinoEngine COO, added: “We’re big fans of Jelly games and we know many of our customers are as well, so we’re delighted to be able to offer them a full range of their exciting titles via CasinoEngine.”