This week in B2B news (4 March)

Push Gaming strengthens Swedish presence with Svenska Spel Sport & Casino partnership

Push Gaming has extended its reach into the Swedish market by completing a deal with Svenska Spel.

Push Gaming’s most popular titles will now be made available to Svenska Spel players.

Commenting on this latest partnership, Fiona Hickey, head of sales at Push Gaming, said: “This latest partnership allows us the opportunity to supply our games to even more players within the extensive Swedish market.

“It’s another top-tier partnership that sees our European presence continue to flourish and we are expecting further growth as the year progresses by partnering with key market leaders such as Svenska Spel.”

Niklas Örtbrant, head of online casino at Svenska Spel, added: “We are highly focused on bringing our players the most diverse and entertaining titles available.

“With Push Gaming’s innovative and popular releases now being offered through Svenska Spel Sport & Casino, we believe we have not only expanded our offering but simultaneously increased our overall quality, which we’re sure will receive player approval.”

Stats Perform launches range of products to ‘light up sportsbooks’ 

Sports data, streaming and AI firm Stats Perform unveiled a new range of products at an online event entitled “Light Up Your Sportsbook.”

The five new products include innovations designed to make livestreaming, player stats bets, same-game multis and other popular sports betting experiences vividly more informative and engaging for bettors.

Stats Perform chief betting officer, Andrew Ashenden, said: “Our new products mark a seismic shift in the ability of licensed betting operators to provide relevant, betting-tailored sports content to their audiences. They create highly contextual, personalised and more entertaining experiences across the sportsbook as a result.”

Nick Cockerill, VP betting products, added: “Sportsbooks can use these new products to build genuinely disruptive, personalised and informative experiences throughout a bet’s lifecycle. It’s the biggest leap forward in access to player stats and on-field action in sports betting history, which makes it so much easier and more engaging for bettors to find and then enjoy their bet”.

Wazdan gains Dutch certification 

Casino games supplier Wazdan has secured a Dutch licence, which will see the provider enter its 18th regulated market. The licence will see 23 of Wazdan’s titles become available in the Dutch market.

In addition to this, all unique and special Wazdan features will be made available in the Netherlands, including volatility levels and buy feature.

Andrzej Hyla, CCO at Wazdan, said: “We pride ourselves on our commitment to regulated markets and are very pleased to have received certification for 23 of our titles in the Netherlands.

“This marks the 18th jurisdiction that we can enter and serves as a testament to the hard work of all the team. We look forward to seeing the impact that our games can have on operators in the region.”

8Xbet signs football legend Teddy Sheringham as long-term brand ambassador

Sports bookmaker 8xbet has signed ex-Manchester United, Tottenham and England striker Teddy Sheringham as its new brand ambassador for the next two years.

This deal aims to help the sports betting and online casino operator to grow its audience across Asian markets. The agreement will see Sheringham appear in branding across 8xbet’s web and social channels while also providing regular content, where he will talk about his thoughts and opinions on what is going on in football at the moment.

8xbet founder Ryan Li said: “8xbet is extremely proud to be working with Teddy Sheringham, a truly iconic name in the modern era of English football and one of the Premier League’s most prolific strikers of all time. After such a high-profile playing career, Teddy has a fantastic reputation in Asia, and he will help grow 8xbet as a brand in this region in the years to come.”

8xbet brand ambassador Teddy Sheringham said: “I am honoured 8xbet asked me to become a brand ambassador for Asia. It is a region that I have fond memories of visiting as a player – and many times since. I look forward to representing and working with the team at 8xbet and engaging with their customers.”

Relax Gaming strikes Powered By Relax deal with Intouch Games

Relax Gaming has agreed to a Powered By Relax partnership with progressive slots developer Intouch Games to integrate its catalogue of titles.

Simon Hammon, chief product officer at Relax Gaming, said: “With so much experience, both as a studio and an operator, we are delighted to partner with Intouch Games. The care and dedication their sizable team puts into crafting innovative games makes them the perfect Powered By Relax partner.

“This deal will allow them greater distribution to not only further raise their profile, but will help us in our goal to provide operators with the industry’s best content.”

Charles Mott, global head of commercial at Intouch Games, said: “We chose Relax due to the sheer breadth of coverage they allow us. The company’s list of operators is one of the best in the market, and the professionalism, organisation and ease with which we have been able to integrate has been second to none.

iSoftBet agrees strategic partnership with BGaming

iSoftBet has entered into a partnership with provider BGaming.

As a result of this collaboration, a selection of BGaming’s products are now being offered on iSoftBet’s Game Aggregation Platform (GAP).

This partnership comes in addition to other deals iSoftBet has agreed on so far in 2022, including Merkur Spiel and United Remote.

Federica Faggiano, CCO at iSoftBet, said: “We look forward to working alongside BGaming and providing their consumers with some of the most innovative products on the market.

“We aim for this partnership with BGaming to deliver the premium gaming experience that we offer our players, whilst maintaining our responsible and professional ethos that makes iSoftBet a leading games supplier.”

Alexandr Shavel, head of business development department at BGaming, said: “The integration with a supplier of iSoftBet’s calibre is set to open a lot of opportunities for BGaming.

“We recently upgraded some titles in our offering with new mechanics and features, and we are thrilled to be able to offer our portfolio to the numerous operators that use iSoftBet’s aggregation platform.”

SOFTSWISS calls on industry leaders to join Ukraine Support Initiative

SOFTSWISS has suspended all its marketing activities and pulled its participation at ICE 2022 to provide financial support to organisations helping support Ukrainian citizens.

The supplier has organised funds to help support those in Ukraine and has also called on fellow industry firms to lend support to the cause.

Ivan Montik, SOFTSWISS founder, said: “We believe in the victory of good over evil. We are sure that all our partners are in solidarity with us and will also follow our example.

“We are calling industry leaders to join our initiative to support Ukraine,” he added.