This week in B2B news (31 May)

BetConstruct pens deal with Fast Track

BetConstruct and Fast Track have announced a strategic partnership that will see the former’s operator partners use the latter’s CRM tools.

The deal marks the first time BetConstruct has integrated a third-party CRM solution. Fast Track’s CRM product uses real-time data to orchestrate targeted campaigns and personalised player journeys.

Gegham Yegoryan, BetConstruct’s chief product officer, said: “This partnership is more than a collaboration; it’s a fusion of strengths, bringing together BetConstruct’s comprehensive gaming and betting solutions with Fast Track’s unparalleled expertise in player engagement and retention.”

Simon Lidzén, CEO and co-founder of Fast Track, added: “Joining forces with BetConstruct represents a significant leap forward in our mission to digitalise the igaming industry. Together, we are set to deliver a gaming experience that is not only enjoyable but deeply engaging, personalised and, above all, player centric.”

Sportradar ad:s gets a boost

Sportradar has launched the group’s ad:s multi-platform marketing service across audio and extended it across digital-out-of-home advertising (DOOH).

By adding audio to ad:s, clients of the suppliercan now advertise to digital audio listeners directly through podcasts, streaming services and internet radio.

Niki Beier, Sportradar’s senior vice-president of marketing services, explained: “Sportradar is providing betting operators with even more ways to reach target audiences. 

“Audio consumption has increased by over 1,000% in the past seven years and global DOOH ad spend is estimated to increase nearly threefold by 2030. Both are ideal channels for operators to make their brands more memorable and will further increase the efficiency of advertising campaigns on behalf of our clients.”

Yggdrasil expands UK presence via Lottomart

Yggdrasil has expanded its presence in the UK after providing casino operator Lottomart with access to the supplier’s slot portfolio.

Lottomart, which already offers more than 2,500 casino games, lottery betting and unique scratchcards, will now boast Yggdrasil’s variety of titles.

Jose Simon, commercial director at Yggdrasil, said: “The UK remains a key market for Yggdrasil with our games resonating well with local players and together with Lottomart, we’re able to introduce our award-winning titles to even more slot fans.

“Lottomart offers its customers a leading online casino with an array of games from the best providers in the world and we are thrilled to join their list of trusted partners.”

Xtremepush integrates with Purple Square CX

CRM firm Xtremepush has launched a strategic partnership alongside customer experience specialist Purple Square CX.

The deal means Purple Square CX will offer Xtremepush’s customer engagement platform and real-time customer data platform (CDP) to its European customers, which includes high-profile igaming operators.

Xtremepush’s new InfinityAI solution, which enables operators to create customised marketing models in response to emerging trends, will also be available to Purple Square CX customers. 

Tommy Kearns, Xtremepush CEO, said: “We’re excited to be joining forces with Purple Square CX, increasing the number of potential customers we can serve with our unified customer engagement platform and real-time CDP.”

Timothy Biddiscombe, MD of Purple Square CX, added: “Xtremepush’s range of solutions, including its new InfinityAI technology, is very impressive. We look forward to working together to help to drive superior relationships between operators and their customers.”

GGBET UA sees more than double the customer activity due to Fury vs Usyk

GGBET UA-sponsored MEGOGO’s live stream of the recent heavyweight boxing match between Tyson Fury and Oleksandr Usyk in Ukraine and saw the group’s level of customer activity drastically increase.

Compared to an average day for the operator, the day of the fight produced a 471% increase in first deposits and a 157% rise in unique users.

GGBET UA CEO Dmytro Voshkarin explained: “Events of such scale have amazing potential for the igaming industry; one fight can have more money bet on it than an entire week of the FIFA World Cup group stage.

“All in all, activity on our platform grew significantly. The number of unique users peaked at 157% higher than normal. The number of bets grew by 73%, and the total stake of all bets by 79%.”

RubyPlay takes content live with Betsul

RubyPlay’s expansion into Latam continued to gain momentum after signing a deal with Brazil-based operator Betsul.

The partnership ensures that RubyPlay’s portfolio goes live on the operator’s platform, opening up the supplier to significantly more customers given Betsul’s large player base across Latin America.

Betsul COO Andreia Oliveira said: “As a top choice for many players in Brazil, we’re thrilled to be bringing RubyPlay’s state-of-the-art, forward-thinking games to our platform and, in turn, enriching our content offering.”

Dr Eyal Loz, RubyPlay’s chief product officer, added: “Latin America – and specifically Brazil – continues to be a key market for us at RubyPlay, so we’re excited to be bringing our acclaimed games to Betsul, one of the region’s top operators.”

Swintt lands Ontario licence

Swintt has received permission to operate in Ontario, in turn ensuring its full suite of games will now be available to operators licenced by the Alcohol and Gaming Commission of Ontario (AGCO).

Moving into the Canadian province represents Swintt’s first expansion into North America after previous launches across Europe.

Swintt CEO David Mann said: “Swintt is delighted to have received AGCO approval for its games in Ontario and we’re very excited to now have the chance to take this new and dynamic market by storm. 

“Being certified to launch in Ontario is definitely a huge step for the company that will enable us to showcase our brand to new audiences on the global stage.”