This week in B2B news (29 November) 

PA Betting Services rebrands 

PA Betting Services (PABS) has rebranded to Podium, in what has been described as a “key step” in the organisation’s journey. 

The real-time data supplier, which considers the likes of Flutter, Entain and evoke as customers, noted that the corporate makeover reaffirms the company’s ambition to bolster its global presence. 

Eugene Delaney, Podium managing director, explained: “This rebrand is a key step in our journey. We’re embracing change while staying true to our core values – speed, accuracy and unparalleled coverage.  

“As we continue expanding into new markets and creating cutting-edge products, this rebrand reflects our forward-thinking approach to meeting the evolving needs of our global customers and partners.”  

SOFTSWISS’ Aggregator integration 

SOFTSWISS has announced its Jackpot Aggregator has integrated into Red Star Casino’s platform, demonstrating how seamlessly the product can be incorporated into external systems.

As part of the onboarding process, the supplier also offers “comprehensive API integration documentation and dedicated technical account manager support” to address any issues as they occur. 

Angelina Stasiuk, SOFTSWISS Jackpot Aggregator head of business, said: “The SOFTSWISS Jackpot Aggregator is constantly evolving. In addition to expanding engagement mechanics such as jackpots, drops, multi-prizes and Prime Network Jackpot campaigns, we are also broadening our client base and market reach.” 

A Red Star Casino representative added: “We appreciate the professionalism of the SOFTSWISS Jackpot Aggregator team and the simplicity of the product’s integration process. We have already launched a three-level progressive jackpot campaign and are thrilled to offer our players a diverse and engaging gaming experience.” 

Playson partners with Olybet 

Playson has penned a partnership agreement with Olybet in a deal expected to enhance the gaming experience for the operator’s Spanish players. 

The deal ensures Playson can support Olybet’s growth in the Spanish market via integrating the supplier’s top-performing titles, such as its in-demand ‘hold and win’ portfolio, into Olybet’s platform. 

Cristhian Zito, Playson sales manager, remarked: “With OlyBet’s impressive foothold in Spain, and Playson’s reputation for delivering creative and engaging games, we are set to offer even more value to players with an enriched gaming portfolio.” 

Olybet online casino manager Andrés Torresan added: “Through this collaboration with Playson, we have reinforced our commitment to innovation in gaming and the expansion of premium slot content to key markets.” 

QTech Games sets up in Spain

QTech Games has announced the opening of its new tech hub in Malaga, Spain.

The supplier has outlined that it hopes the new hub will help establish two key tech units within the business, with a connect team in place to enable supplier integrations, as well as a hybrid team to support the new retail solution.

QTech notes that the Malaga hub will allow the firm to accelerate the scale of its tech org, with CEO Philip Doftvik adding: “We are delighted to be opening a new tech hub, and look forward to building our team by adding top Team Leads, highly talented developers and experienced engineers into our tech function.

“This is a sign of how QTech Games is investing in new technology and product dev – and the personnel that power them – while securing a prime location like Malaga immediately puts our tech hub at the intersection between Africa, Europe and Latam. The time zone overlap with Africa’s emerging-yet-fragmented market is especially appealing.”

Pragmatic Play’s football market expansion 

Pragmatic Play has strengthened its sportsbook product with the launch of football player markets. 

The product’s expansion means player markets such as shots on goal, shots on target, player fouls, player passes and many more will become available to Pragmatic Play’s clients and their respective customers. 

Gareth Crook, senior vice-president of sports at Pragmatic Play, explained: “Betting on the actions of individual football players is fast becoming a key growth area within any sportsbook.  

“Users are starting to favour these types of markets when betting on football over the more traditional football markets, and it was important for us to add this latest product to our football offering. Pragmatic Play’s sports clients can now enjoy access to a full range of player markets across multiple football competitions globally.”   

Gaming Realms’ new appointment 

Lauren Bradley has been named Gaming Realms’ new director of account management, with the mobile-focused gaming supplier looking to build on the recent impressive 18% year-on-year rise in revenue for H1 2024.

Bradley brings plenty of igaming experience to the role, having previously served as head of commercial at both Blueprint Gaming and Realistic Games, as well as a stint as sales manager at iSoftBet.  

On her new role, Bradley said: “I’m incredibly excited about the opportunity to contribute to its success and aid in the ongoing expansion. Supported by a roadmap of fresh entertainment experiences for players to enjoy and numerous new market entries and developments on the horizon, it’s an exciting time to be joining the team.” 

Gaming Realms chief commercial officer (CCO) Gareth Scott added: “We’re delighted to welcome Lauren to the team. Her acumen and experience will prove valuable in ensuring we meet our commercial aspirations, maintaining our trajectory of growth in both existing and emerging regulated markets.” 

Thunderkick’s Livespins agreement 

Thunderkick has announced its new agreement with Livespins, offering up its portfolio for the Evolution-owned social streaming provider’s Bet with Streamers experience. 

Bet with Streamers sees influencers broadcast live footage of slots from providers across the industry, allowing players to bet alongside the streamer and receive the same multipliers they generate. 

Thunderkick titles The Gunman of Goldwood, Eager Beavers and the Esqueleto Explosivo trilogy will all be available to streamers. 

Svante Sahlström, Thunderkick CCO, said: “Bet with Streamers is a truly innovative concept, providing a unique way for us to reach prospective players and strengthen our visibility in target markets.” 

Meanwhile, Michael Pedersen, Livespins CCO commented: “At Livespins, we consistently update our content offering to include the biggest and best titles from those providers that drive the industry forward. The inclusion of Thunderkick’s fan-favourite games will supplement our existing catalogue, ensuring streamers can deliver an optimal viewing experience for players.”