This week in B2B news (29 July)

EveryMatrix selected as bet-at-home’s turnkey provider

B2B platform provider Everymatrix has been selected to deliver bet-at-home’s comprehensive turnkey solution.

EveryMatrix will supply bet-at-home with its solution, which includes a sportsbook, casino platform, player management, payments module and affiliate software.

The deal will cover all of the markets where bet-at-home is currently present.

Ebbe Groes, Group CEO of EveryMatrix, says: “Bet-at-home has dominated the sports betting vertical in several European markets, and we’re delighted to further contribute to their success. They have a massive brand, and I’m certain that the combination of their extensive market and product knowledge and our technology will be a winning one.

Marco Falchetto, CEO of bet-at-home, commented: “Selecting EveryMatrix as our platform provider will further allow us to keep providing the best service to our 5.5 million registered players while enhancing our operations in key markets. This partnership will boost not only sports, but also casino.”

Tipico partners with Sports IQ

Player props provider Sports IQ has signed a multi-year agreement with Tipico. This new deal will see Sports IQ provide both pre-match and in-play player props across NBA, NFL, NLH and MLB.

This deal is a part of Tipico’s plans to accelerate its North American strategy.

Omer Dor, CEO of Sports IQ, said: “Tipico is one of the most recognised names in the European market and clearly has big plans for growth within North America. We are delighted to be able to join the team on their journey by powering their player props markets and support their exciting expansion plans.”

Andre Zammit, VP of sportsbook at Tipico, said: “The depth and quality of the Sports IQ product will help us to provide incredible service to our customers. We are excited to be working with a partner which clearly matches our desire for quality.”

SOFTSWISS’s Affilka service surpasses 150 clients

Affilka by SOFTSWISS recently surpassed the milestone of adding 150 clients to its portfolio. The service was launched four years ago to a wide range of igaming brands.

Over the past two months, Affilka has added 10 new clients, including crypto brands BitSpinCasino by Bitcoin.com and Flush, as well as Jeetcity Casino.

Anastasia Borovaya, head of product at Affilka, said: “We’re especially proud to see more and more brands that use different platforms choose Affilka as a partner.

“Now Affilka is growing very fast. We’re focused on adding functionality that is in demand on the market. Our clients appreciate it, as we always consider their needs. Moreover, considering the growth in the number of clients, each project has a dedicated account manager who is always in touch with the client on all issues.”

Playson inks new deal in Germany with PlatinCasino

Playson has signed a new content integration agreement with German operator, PlatinCasino.

This deal will see Playson supply the operator with its full product portfolio of slot games.

PlatinCasino is one of the largest online operators in Germany, with a vast portfolio including table games, live casino products and an extensive slots offering.

Blanka Homor, sales director at Playson, said: “We’re pleased to announce our deal with PlatinCasino, a major player in Germany and one which will help us maintain a strong presence in a developing region.

“As the online market in Germany begins to take off, we feel this partnership will only grow in significance, giving us the opportunity to benefit from a promising jurisdiction for years to come.”

Stakelogic Live enters a new agreement with Unibet

Kindred Group’s flagship brand Unibet has entered into a new partnership with Stakelogic Live, the live dealer arm of developer Stakelogic.

This deal will see Unibet offering its players in MGA-supported regions live casino content from Stakelogic Live.

Unibet will launch a series of network tables for its players, including American Blackjack, European Roulette, Auto Roulette and Auto Roulette Classic.

Stephan van den Oetelaar, CEO at Stakelogic Live, said: “Unibet is one of the most established and popular gambling brands in the world. This is partly due to the wide range of casino content packed into its lobby.

“We are delighted to see that this now includes our live dealer games that have been developed to deliver a superior player experience that is as exciting as it is authentic.”

David Roberston, director of casino and gaming at Kindred Group, added: “Stakelogic Live has cracked the code when it comes to developing player favourite live casino content, so we are thrilled to be able to offer its games to our players in MGA-supported jurisdictions for the first time at Unibet.”

Wazdan expands its Swiss market presence with 7 Melons deal

Wazadan has taken its suite of games live with Switzerland-based operator 7 Melons, which is owned by Grand Casino Kursaal Bern AG.

Initially, this deal will see 7 Melons benefit from a batch of 20 of Wazdan’s slot games.

Andrzej Hyla, CCO at Wazdan, said: “We’re delighted to see such a diverse selection of our innovative games go live with 7 Melons.

“The operator consistently makes some of the most engaging titles available to its players and we couldn’t be happier that our own games can now be enjoyed by them.”

Ludwig Nehls, CEO at 7 Melons, said: “It’s an ambition of ours to have the best games on the market to keep our customers satisfied and attract more.

“With that in mind, we were adamant that we needed Wazdan’s games as part of our offering as they consistently bring something new to the table.”