This week in B2B news (29 April)

Playson agrees deal to supply slots portfolio to Admiral Croatia Digital entertainment supplier Playson has agreed to supply its catalogue of slot games to Admiral Croatia. Part of the Admiral Group, the online casino is one of the most prominent operators in Croatia. Playson will supply its range of casino games to the operator’s online platform as part of the deal. Blanka Homor, sales director at Playson, said: “We are thoroughly pleased to announce this deal with Admiral Croatia, a leading player in the country’s online casino market. “This agreement means that our content can be found at the 10 most popular online operators in Croatia, which is great news for fans of our slots in the country, as well as our efforts to extend our foothold in this important region.” Slot Factory adds to its client base through latest partnership with MrQ Online casino operator MrQ has added the portfolio of games from Slot Factory in a new partnership. MrQ players will now have access to Slot Factory’s catalogue of games, including Money Grows on Trees, Mega Cube, Fishing for Wins and Pick a Pot of Gold. Charles Mott, head of commercial at Slot Factory, said, “It’s an opportunity for us to continue growing our UK presence. MrQ is focused on delivering richer gaming experiences for their players and we are well-positioned to contribute to their player offering.” Satpal Chaggar, head of gaming operations at MrQ, commented: “We are delighted to add Slot Factory to our list of partners. Slot Factory’s commitment to immersive mobile games and data makes them a welcome addition to our library of games.” Pariplay powers on with new Fusion partner Leap Gaming Pariplay has engaged in a new partnership with Leap Gaming that will see its Fusion gaming platform bolstered by a new line-up of products. Leap provides virtual games for online and retail markets and has a portfolio which includes virtual sports betting and casino titles. Thanks to this deal, the Fusion platform now has over 12,000 games. Callum Harris, director of partnerships at Pariplay, said: “We are extremely grateful to be able to welcome Leap into our offering and look forward to developing what we are confident will be a positive and productive relationship for the both of us. “Leap has proven that they are industry leaders in their vertical and we look forward to seeing how much our community of players will enjoy the addition of their content.” Yariv Lissauer, CEO at Leap Gaming, said: “With Pariplay’s extensive footprint and advanced igaming solution, we are confident our products will reach new audiences and further enrich the gaming experiences of end-users who are served by Pariplay’s leading operator partners.” Push Gaming signs partnership agreement with NetBet Gaming supplier Push Gaming has entered into a new agreement with online operator NetBet. This latest deal will see Push’s most popular titles become available to NetBet. The games will initially become available to the operator’s platforms in the UK and Romania before being rolled out to the Dutch market. Fiona Hickey, head of sales at Push Gaming, commented: “We’re delighted to maintain our recent record of partnering with tier-one operators, with NetBet being testament to our continued European expansion. “Its presence in a host of key markets will prove a fantastic boost to our commercial growth, and we’re thoroughly looking forward to working together.” Claudia Georgevici, PR manager at NetBet, added: “Push’s games are among the most popular in the industry, and so this deal represents a significant move forward for us. Its content will fit in perfectly among the diverse range of quality entertainment we have to offer our players.” Pragmatic Play expands Estelarbet deal with bingo offering in Brazil and Chile Content provider Pragmatic Play has strengthened its position in the Latam market with a new deal with operator Estelarbet to provide its bingo offering. Estelarbet now has access to Pragmatic Play’s collection of bingo titles, as well as the variants of the numbers game. Victor Arias, VP of Latin American operations at Pragmatic Play, said: “We are pleased to be expanding upon our initial agreement with Estelarbet; over the past year, our current deal has seen impressive engagement from their customers. “Extending this partnership will see us delivering our fan favourite bingo games in addition to the three verticals we currently supply the operator, this seems like a natural progression of our agreement.” Sebastián Salazar at Estelarbet said: “We are always looking to enhance our customers’ experience at Estelarbet and working with Pragmatic Play has allowed us to bring great content to players. “We are excited to be growing the number of verticals and titles we will have on offer through this flourishing relationship, and look forward to seeing how these new bingo products are received by our players.” Bragg’s ORYX Gaming selected as platform provider for Betnation.nl ORYX Gaming is to provide its Player Account Management (PAM), igaming platform and content to the new online site Betnation.nl in the Netherlands. The site is set to go live later this year. Chris Looney, CCO at Bragg, said: “We are eager to deliver a smooth passage into the online casino industry for Bet Nation providing it with our market-leading platform as well as a wide range of exclusive content as it embarks on this transition.” Robert Schouten, MD at Betnation.nl, said: “We are delighted to be partnering with ORYX Gaming as we enter the gambling industry for the first time. “The reputation for class and professionalism the company upholds was a real selling point for us and gives us confidence as we launch our brand onto the market.” Soft2Bet gains a gambling licence in Ireland Casino and sportsbook platform provider Soft2Bet has obtained a licence from the Irish Revenue Commissioners, which allows the provider to offer its services in the region. This move comes in addition to the provider’s growing presence in Europe, after gaining a licence in Denmark, earlier this year and in Sweden in 2019. Boris Chaikin, CEO at Soft2Bet said: “Soft2Bet is absolutely delighted to secure this Irish licence. There’s a rapidly growing iGaming player base in Ireland and we can’t wait to join this extremely promising market at this stage in its development. “The Irish authorities have made this an incredibly smooth process, providing a positive, collaborative and helpful dialogue all the way through, we look forward to offering our services throughout the country.”