This week in B2B news (28 March) 

4ThePlayer moves into Brazil 

4ThePlayer has received a licence to expand into the recently regulated Brazilian market. 

The supplier will now be able to offer its portfolio of games to operators via its existing platform integrations with Relax Gaming and Yggdrasil. 

4ThePlayer has also outlined its desire to provide region-tailored content by leveraging its local team based in Brazil. 

Henry McLean, 4ThePlayer commercial and marketing director, explained: “We are thrilled to bring our unique, player-centric games to Brazil, a market full of energy and potential.

“These game certifications are a major milestone, reinforcing our dedication to regulated markets and delivering best-in-class entertainment.” 

SkillOnNet strengthens its portfolio with SmartSoft

SkillOnNet has joined forces with SmartSoft to bolster its portfolio, integrating the latter’s arcade-style casino and slots titles. 

The partnership marks the first time SmartSoft’s titles have expanded into all Malta Gaming Authority (MGA) markets, as well as several key Latam markets, including Brazil and Mexico. 

Jani Kontturi, SkillOnNet head of games, noted: “SmartSoft is pushing the boundaries of casino gaming, creating experiences that are interactive, dynamic, and deeply engaging.”

Miranda Guliashvili, SmartSoft vice-president of commercial, added: “Our vision is to bring non-traditional casino games into the mainstream, and partnering with a global leader like SkillOnNet is a significant step toward that goal.”

Playson’s Swiss strategy 

Playson has expanded its presence in Switzerland via a partnership with GAMRFIRST, the online arm of Casino Barrière Montreux. 

The agreement will see Playson’s most popular games made accessible to GAMRFIRST’s players via Gamanza’s Game Store content aggregation platform. 

Blanka Homor, Playson sales director, explained: “We are thrilled to collaborate with GAMRFIRST and make our games available to even more players in Switzerland. This partnership builds on our steady growth in the jurisdiction.”   

Clément Govinda-Miramon, GAMRFIRST managing director, added: “Playson’s products are widely enjoyed by players across Europe and their games regularly rank among the most popular slots in the market.”

Winlandia arrives in Canada

Winlandia has continued its international expansion efforts, with the online casino brand now establishing itself in Canada.

Joining forces with its affiliate partner Gambling.com Group to do so, Winlandia’s move into Canada will see local players able to engage with its vast portfolio of online casino titles, which includes slots, table, instant win and bingo games.

The operator, which is powered by SkillOnNet, will offer Canadian players free spins and other promotions daily.

Christoffer Grönlund, head of acquisitions and PR at Winlandia, noted: “Players in Canada can now enjoy an authentic Nordic online casino experience that includes thousands of casino games from the biggest providers offered alongside generous bonuses and promotions. 

“Despite being an international brand, localisation is very important to us and that’s why we implemented the payment method Interac to our cashier and ensure we have the most popular game providers for the Canadian market in our game lobby.” 

Gary Connelly, senior key account manager at Gambling.com Group, added: “With 10 years of Nordic excellence and trust, a standout design, and an impressive portfolio of over 9,000+ games, Winlandia is well-positioned for success in this market.”

iGP teams up with Tequity 

iGP has strengthened its cloud-based casino aggregation platform, iGaming Deck, through a collaboration with Tequity. 

The platform has integrated Tequity’s White Label Originals to offer operator partners the chance to release tailor-made titles. 

Jovana Canaki-Popovich, iGP CEO, explained: “The addition of Tequity’s White Label Originals suite to iGaming Deck is a game changer, allowing our operator partners to craft bespoke gaming experiences tailored to their brand.” 

Krzysztof Opałka, Tequity CEO, added: “We are excited to partner with iGP, a market leader in aggregation solutions. This collaboration provides a great opportunity to bring innovative and engaging gaming experiences to a broader audience.” 

Bede Gaming’s new CPO 

Bede Gaming has promoted David Bartley to the role of chief people officer (CPO). 

Bartley boasts 14 years of HR experience within the gambling and technology sectors, including nearly four years as a HR project manager at Playtech.

He first joined Bede Gaming in August 2023, arriving as head of people, a title he held until his promotion to the supplier’s C-suite. 

Colin Cole-Johnson, Bede Gaming CEO, said: “David is a perfect fit for Bede’s first chief people officer. He exemplifies the leadership, transparency and dedication that our values and culture represent, and I’m keen to see the perspectives that he will bring to the executive team.” 

Bartley added: “I’m excited for this next step in my career and eager for the opportunity to continue delivering people-focused initiatives that will support and inspire every member of our global team.”   

Grace Media exec launches new UK affiliate

A group of experienced igaming executives have joined forces to launch YourTopCasino, a new UK-facing affiliate.

Spearheaded by Chris Prentice, head of revenue and commercial partnerships at Grace Media, the remainder of the YourTopCasino team consists of marketing, retention and design experts.

“The YourTopCasino team brings together years of experience across all parts of the igaming value chain, so a move into affiliation was a logical next step,” said Prentice, co-founder and director at the affiliate. 
 
“We saw a gap in the market for an affiliate brand that doesn’t just prioritise conversions, but actually helps players engage with online casinos in a healthy and informed way.

“By building YourTopCasino around trust, transparency and responsible gaming, we’re creating long-term value for both players and operators,” he added.

Raffle House hits 15 partner milestone

Prize draw operator Raffle House has forged several new partnerships to take the company past the 15 charity milestone.

Recent partnerships include agreements with All Dogs Matter and Cat Watch Rescue Shelter, mental health charities Beyond Conflict and Millimetres 2 Mountains and animal shelter Rain Rescue.

Raffle House allows players to choose which of its charity partners they wish to direct the charitable donation portion of their entry to.

James Mieville, Raffle House executive director, said: “We are really pleased to be able to support even more small charities.

“The cost-of-living crisis has led to many consumers cutting back on donations and many grant funding programmes have closed down or paused applications, so we know many charities are increasingly looking for new sources of funding.”