This week in B2B news (28 April)

Pariplay granted B2B supplier licence in Sweden

Pariplay has received approval from the Swedish Gambling Authority (SGA) for a B2B supplier licence.

From 1 July, companies must legally hold a gaming software permit to distribute or continue distributing content in the country.

Adrian Bailey, MD at Pariplay, said: “Sweden is a key market for us at Pariplay, so we’re thrilled to have obtained our B2B permit to continue operating within the country once the new regulations begin.

“We’re committed to keep being the leading aggregator in regulated markets, and look forward to continuing to entertain our Swedish players for many years to come.”

Pragmatic Play launches Spaceman with 10bet in South Africa

Pragmatic Play has debuted its crash game Spaceman with 10bet in South Africa.

The agreement with 10bet sees Pragmatic Play strengthen its foothold in a key regulated market in Africa, following recent expansions in Europe and Latin America.

Irina Cornides, COO at Pragmatic Play, commented: “Spaceman is a beautiful game with uniquely engaging mechanics and hugely appealing social features. Pragmatic Play is committed to bringing its diverse range of player-favourite games to regulated markets across the world, including in South Africa, where we expect Spaceman to take off with 10bet players.”

Michelle Colborne, chief revenue officer at 10bet South Africa, said: “We are thrilled to be the first sportsbook and games operator to offer our players this exciting Spaceman game from Pragmatic Play.

“At 10bet South Africa, we’re trendsetters and committed to providing our players with the best gaming experience possible. Spaceman is a perfect example of the high-quality games that we have to offer.”

SIS and LiveScore Group extend content deal

Sports Information Services (SIS) and LiveScore Group have agreed a new long-term distribution agreement, which will grant the operator access to over 73,000 horseracing events annually.

The extension provides LiveScore Group’s brands LiveScore Bet and Virgin Bet with 24/7 live racing content from SIS, provided as an end-to-end solution including live streamed pictures, data, commentary, on-screen graphics with betting triggers and a range of markets and prices.

James Mckay, sportsbook director at LiveScore Group, said: “The racing offering provided by SIS has proved very popular and engaging for our sports betting brands’ customers, so it’s great to have secured this content for the long term. We look forward to continuing to work together, providing excellent, competitive entertainment around the clock.”

Harri Hulatt, commercial manager UK and Europe at SIS, added: “As a highly valued partner, we are delighted to extend our partnership with LiveScore Group over the long term. Our racing portfolio is of the highest quality. We believe that by continuing to take its place within the product mix, it will continue to prove a valuable driver of revenues to a very ambitious partner.”

Thunderkick inks deal with Interwetten 

Slots studio Thunderkick has boosted its distribution in a number of key markets after partnering with Central and Southern European operator, Interwetten.

After going live via Relax Gaming’s Powered By platform, titles such as Dionysus Golden Feast and Midas Golden Touch will now be available to Interwetten’s players. They will be joined by the studio’s new release, Jiggly Cash.

Fredrik Ekholm, head of sales at Thunderkick, said: “We are delighted to have gone live with Interwetten, bringing our games to even more players in Europe and continuing to expand our presence in a core market for us.

“This deal will allow us to reach significantly more customers than before, and we can’t wait to see how Interwetten’s extensive player base receives our titles.”

Mario Bilic, head of product management at Interwetten, commented: “We’re thrilled to be bringing Thunderkick’s innovative and impressive portfolio of games to Interwetten. They stand out from the crowd with their forward-thinking approach and already have some high-performing releases under their belt.

“We look forward to seeing this partnership evolve and continue to bring Thunderkick’s slots to our players.”

Wazdan partners with Bally’s Interactive

Wazdan has announced a new partnership with Bally’s Interactive that will see it deliver content to the operator via Relax Gaming.

Initially launching on Vera&John, the deal see the first batch of games become available to players for the first time.

Andrzej Hyla, CCO at Wazdan, said: “Partnering with Bally’s Interactive is exciting for us at Wazdan, with their umbrella of brands reaching tens of millions of players globally.

“Vera&John has an especially strong foothold throughout Europe, a core market for us, and we’re confident their player base will love our titles – we look forward to a strong, successful future with Bally’s.”

A spokesperson at Bally’s Interactive remarked: “We’re excited to partner with such a reputed and high-quality studio as Wazdan. Their wide range of popular themes and boosted classic mechanics are sure to be a hit with our players.”

Greentube expands Rush Street Interactive partnership 

Greentube has expanded its partnership with Rush Street Interactive (RSI) to launch content in Ontario and Michigan.

The expansion will see Greentube content go live in the two jurisdictions via RSI’s BetRivers brand, building on its existing presence with the operator in New Jersey.

Jorge Bartra Quispe, Greentube sales and key account manager, said: “Having seen how popular our games have been for RSI’s players in New Jersey, it’s fantastic to extend our reach across North America with launches in Ontario and Michigan.”

Richard Schwartz, RSI CEO, added: “We are thrilled to build on our partnership with Greentube to further strengthen our offering as we bring an exciting lineup of popular casino games to our customers in Ontario and Michigan.”

MiFinity hits 500,000 customer accounts

Payments firm MiFinity has surpassed 500,000 customer accounts in a landmark moment for the company.

MiFinity has seen a significant uptake of its products in recent months, spearheaded by its eWallet and newly launched mobile app and desktop UI.

Paul Kavanagh, MiFinity CEO, said: “We are thrilled to have reached this significant milestone and are grateful to our loyal customers for their continued support,” said Paul Kavanagh.

“Our focus has always been on providing our customers the best possible payment solutions, and we are delighted to see that our efforts are being recognised and appreciated.”