This week in B2B news (26 April)
All of the latest news from the supplier sector of the industry, including updates from SOFTSWISS, ELK Studios and Wazdan
The Unit appoints PlayStar co-founder as CCO
The Unit has named Adam Noble as its new chief commercial officer.
The PlayStar co-founder also spent time with Yggdrasil and Play’n GO during his career and now links up with the supplier to drive future growth.
Paddy Casey, The Unit co-founder, said: “With Adam on board complementing our existing team, we’re ready to take the next steps in our journey of growth.”
Noble added: “The Unit has already made significant strides in delivering innovative solutions and driving efficiency in software and product development.”
SIS promotes industry veteran to head of racing
Conall McSorley has been promoted to head of racing at SIS.
McSorley first joined the firm in February 2022 as commercial manager and before that spent time with BragBet and Boylesports.
Andy Purkiss, SIS COO, said: “Conall has shown in his time with SIS that he has the product knowledge and commercial acumen that will help us to continue leading the way in delivering top-class products to a growing number of partners.”
McSorley added: “We will continue striving to further develop our high-quality product, which offers a constant stream of regular betting opportunities.”
Wazdan makes Croatia debut with PSK deal
Wazdan has entered the Croatian market after securing a deal with PSK as the developer expands across Europe.
The agreement with the operator will see a selection of slot games made available to PSK’s players for the first time.
Radka Bacheva, Wazdan sales director for Eastern Europe, said: “We’re bringing a range of our top-performing titles to its [PSK] platform and are excited to see the reception from Croatian players towards our mechanics.”
Martina Pehar, group product specialist at PSK, added: “It’s an honour to welcome Wazdan to the Croatian market for the first time as part of this deal. We’ve seen the reception to their dynamic slots across the world, and we’re thrilled to be bringing them to our players.
ELK Studios goes live in the US
ELK Studios has gone live in the US after debuting in New Jersey.
The supplier will now aim to provide its slot titles, including Wild Toro and Cygnus, to US players over the coming months.
An ELK Studios spokesperson said: “We are so excited to introduce our wide range of entertaining slots with unique mechanics to American players. We are confident that they will continue the success that they’ve achieved in the European igaming market.
“This is a huge step in our mission to offer ELK games to all regulated corners of the world.”
Rivalry and Basketball Forever to produce multimedia content for NBA fans
Rivalry has penned a deal with digital media company Basketball Forever.
The two firms will develop digitally native multimedia content including animated shorts, data-driven storytelling and using social influencers to deliver NBA news and highlights.
Grant Flannery, Rivalry global head of marketing, said: “We’ve partnered with Basketball Forever to develop culturally relevant content on platforms where Gen Z fans are consuming their entertainment and positioning Rivalry’s brand deeper within NBA culture.”
Alex Sumsky, Basketball Forever CEO, added: “We have a huge global audience of predominantly Gen Z basketball enthusiasts, and we’re excited to partner with a brand like Rivalry given their rapid growth over the last few years and their innovative marketing style.”
SOFTSWISS adds racing legend as non-executive director
SOFTSWISS has appointed Rubens Barrichello as a non-executive director in Latin America.
The racing legend’s arrival is part of the supplier’s strategy of growing in Latam, with the firm noting Barrichello would bring “leadership, wisdom and best teamwork practices” to the group.
Ivan Montik, SOFTSWISS founder, said: “Rubens’ involvement testifies to our commitment to Brazil and helps us adapt the best global practices to the local market.”
Barrichello added: “I am delighted to become one of the drivers of this process in Latin America. I am sure my background with the leading racing team will propel the igaming tech leader towards success in the region.”
Elsewhere, SOFTSWISS reflected on the recent halving of bitcoin by inviting blockchain expert Bradley Peak to provide his insights.
Peak said the halving could lead to bitcoin-friendly operators recording an increase in bets and that regulatory bodies might reassess their stance on cryptocurrency gambling.
Soft2Bet debuts casino and sportsbook in Denmark
Soft2Bet has launched its CampoBet brand in Denmark to complement its existing operations in Malta and Sweden.
CampoBet.dk will bring more than 3,000 casino games and more than 10 million sporting events per year to players.
The brand will also use Soft2Bet’s Motivational Engineering Gaming Application (MEGA) gamification platform to improve UX.
Yoel Zuckerberg, Soft2Bet chief product officer, said: “CampoBet.dk is an innovative online platform that offers a comprehensive betting experience and we are delighted to introduce it to our Danish customers.
“The user interface is fast, simple and flexible so that players can access their favourite betting markets and casino products with ease and make CampoBet.dk a firm favourite among igaming enthusiasts in Denmark.”