This week in B2B news (25 March)

All of the latest news from the supplier part of the industry, including updates from Pragmatic Play, Vibra Gaming and SOFTSWISS

Carlo Cooke joins SlotMatrix as commercial director

B2B provider EveryMatrix has appointed Carlo Cooke as commercial director for its casino content aggregator, SlotMatrix.

Cooke joins the firm following stints with other industry companies such as Red Tiger and All41 Studios.

Mathias Larsson, CEO of SlotMatrix, said: “We are happy to bring Carlo Cooke on board in a management role for our newest division.

“We plan to capitalise on its existing success, and Carlo will have a crucial role in further expanding our footprint and accelerating our commercial growth.”

Cooke added: “Joining a tier-one igaming platform provider such as EveryMatrix is a pleasure, and I’m looking forward to working closely with my colleagues to drive forward this innovative solution.”

Pragmatic Play signs deal with 888casino

Content provider Pragmatic Play has signed a deal with 888casino to create a dedicated blackjack studio for the operator.

The studio will include purpose-built tables and branding, exclusively designed for 888casino.

This agreement is the latest in a string of partnerships by Pragmatic Play, following deals with Mansion’s M88 brand and Kindred Group’s Unibet.

Yossi Barzely, chief business development officer at Pragmatic Play, said: “We are delighted to create a dedicated live casino environment tailored to its players. Showcasing our leading blackjack solution, we’re able to deliver incredible gaming experiences while simultaneously highlighting the power of 888casino.”

VP B2C casino at 888, Talya Benyamini, commented: “Pragmatic Play’s flexible live casino offering will enhance 888casino’s diverse range of existing products to the benefit of our customers.”

Symplify and Flows sign partnership agreement

Symplify has partnered with industries innovation platform, Flows, that will see both software companies leverage each other’s tech expertise.

Symplify’s CRM suite and Flows innovation platform will now be seamlessly integrated which will simplify everyday work.

Symplify’s CEO Robert Kimber, said: “We see Flows as a perfect partner that not only solves a problem for many organisations out there, but does it in a way that sits very well with our own vision and philosophy.”

Flows CEO James King, commented: “Partnering with Symplify is a strategic and important step for us given the many synergies between the two businesses. Pioneering technology is at the heart of this partnership and our growing client list is well positioned to greatly benefit from our collaboration.”

1xBet supports Ukrainian humanitarian relief

1xBet has announced that it will donate €1m to charities and relief organisations in response to the ongoing humanitarian crisis in Ukraine.

In addition to this, 1xBet is continuing to offer full support to its hundreds of employees in Ukraine and will continue to do so for the long term.

A spokesperson for 1xBet said: “We are deeply saddened by the crisis in Ukraine and hope for a peaceful resolution to be reached as soon as possible. We have many employees in the country, whose safety and wellbeing are our most pressing priority, and we will do everything in our power to help them and their loved ones.”

Altenar sees percentage of bets up 149.9% in 2021

Altenar has revealed its statistics for the period between 2019 and 2021.

In 2019, the percentage of bets placed held at 159.7%, which was slowly increasing due to the move towards online betting over land-based.

In 2020, the betting percentage dropped 40% due to the pandemic, but this did recover exponentially in 2021 with a percentage of 149.9%.

Altenar also stated that new clients increased by 56% during the same period. When broken down by each year, Altenar held a percentage of 110.9% of new clients, which grew to 127.3% in 2020 and grew massively in 2021 to 266.5%.

Vibra Gaming and Betsul launch ‘Scratch-a-lot’ in Brazil

Betsul and Vibra Gaming have jointly launched ‘Scratch-a-lot’ to the Brazilian market.

In recent months, the partnership between the lottery and sports betting operator Betsul and games developer Vibra Gaming has strengthened. Both companies created the new lottery concept, ‘Scratch-a-lot’.

Ramiro Atucha, CEO of Vibra Gaming, said: “We are confident this launch will not only be different from anything we have ever done but also potentially the most successful in our history.”

GLI’s vice-president of Latin America and Caribbean, Karen Sierra-Hughes, added: “We celebrate that a Latin American company, such as Vibra Gaming, is thriving with continuous new developments. In this case, supporting our lottery industry that is aiming to modernise their operations to generate more revenue for social causes.”

SOFTSWISS Jackpot Aggregator obtained Maltese certificate

SOFTSWISS has certified its random number generator and can now offer services to casinos, game aggregators and game studios holding the Malta licence.

This will enable companies operating in Malta and other jurisdictions across Europe where jackpot promotions are not prohibited from using the jackpot systems provided by SOFTSWISS. In addition, all jackpot campaigns will use random number generated (RNG) certification against the applicable technical requirements of the Malta market.

Aliaksei Douhin, project manager at the SOFTSWISS Jackpot Aggregator, commented: “Being compliant with the requirements of the Malta Gaming Authority is an important part of the development of the SOFTSWISS Jackpot Aggregator. This milestone is an important step towards innovation and a personalised approach when it comes to the running of jackpot campaigns.”

Rightlander brings compliance support to Ontario’s igaming market

Rightlander has launched its suite of products and services in Ontario in response to the Alcohol and Gaming Commission of Ontario’s (AGCO) decision to launch a new igaming market on 4 April.

Operators can boost their compliance efforts with access to the Rightlander suite, which monitors email, social media, video, PPC, Telegram, affiliate websites and websites offering illegal or infringing content.

Ian Sims, founder of Rightlander, said: “It was only a matter of time before the Canadian igaming sector started down the path to regulation.

“We have been scanning at the state level in the USA for a while now and are well equipped to monitor from individual states in Canada like Ontario,” Sims added.

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