This week in B2B news (24 January)
All the latest developments from the supplier side of the industry, including updates from Incentive Games, DATA.BET and Optimove
Incentive Games boosts bet365 in Brazil
Incentive Games has gone live with bet365 to launch Velocity, the supplier’s new crash game, in the recently regulated Brazilian market.
The development marks the first pay-to-play crash game developed in partnership with bet365, with Velocity now live on the operator’s site.
John Gordon, Incentive Games CEO, said: “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365.”
A spokesperson for bet365 added: “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”
DATA.BET reflects on 2024
DATA.BET has heralded 2024 as a year of “remarkable improvement”, with the supplier noting a 74.2% increase in the total volume of bets processed, as well as active users rising 97.3%.
The average size of the bet processed by the firm also climbed 7%, while bosses praised some of the partnerships that were secured over the course of the year, including deals with NuBet and Altenar.
DATA.BET also achieved expansion into several key international markets, broadening its reach with moves into Canada, Brazil, Finland and Poland.
Otto Bonning, DATA.BET head of sales, explained: “Our new partnerships with companies such as Altenar, NuBet, Airhead Ventures and TurboStars have significantly strengthened the portfolio.
“These collaborations demonstrate our expanding influence and commitment to delivering exceptional solutions in the esports betting industry.”
Optimove’s latest launch
Optimove has announced the launch of Optimove Ignite+, a new product designed to accelerate growth for the firm’s emerging operator clients.
The tool grants its users access to Optimove’s CRM marketing team to offer strategic insight, a streamlined onboarding process and access to OptiCircle, the supplier’s community of igaming professionals and thought leaders.
Motti Colman, vice-president of revenue at Optimove, said: “Emerging igaming and sports betting operators are a vital part of the gaming industry but often face obstacles reaching their potential in scaling and competing.
“With Optimove Ignite+, emerging operators are finally empowered with the tools, insights and support to build strong foundations for accelerated growth.”
IGP handed SameGrid boost
IGP has strengthened its igaming offering via the integration of two SameGrid products: AI recommendation tool GamePark and payment provider PayLab.
GamePark can create personalised customer experiences based on player history, while PayLab boasts access to more than 400 payment service providers and over 100 currencies and cryptocurrencies.
Jovana Popovic Canaki, iGP CEO, remarked: “The launch of GamePark and PayLab will undoubtedly complement our offering. Both products will maximise engagement for our partner operators and deliver seamless player experiences, which is always our aim.”
Daniel Dwek, vice-president of product at GamePark, added: “Players in the igaming industry are always seeking fresh and exciting experiences. With our groundbreaking AI recommendation engine, we will provide players with personalised content tailored to their preferences.”
Checkd’s Podium partnership
Checkd Group has unveiled a new long-term agreement with Podium (formerly PA Betting Services) in a move that will strengthen Checkd’s B2C affiliate business across the UK and Ireland (UK&I).
Podium’s racing data is already integrated into Checkd’s proprietary BRUNO platform, while this new development looks to expand the distribution of the data and bolster the offering of the firm’s operator clients.
The partnership also hopes to increase engagement in UK&I-based racing through the use of “smart innovative tech and official data”.
Andrew Grimshaw, Checkd’s commercial director, explained: “Checkd has a proven legacy of building smart, reliable products that intelligently use historical data to help operators automate appealing bets for their recreational customer base. We are now looking forward to working with Podium in 2025 and beyond, to see how we can drive wider distribution within the racing sector.”
Rich Duncan, Podium’s director of commercial partnerships, added: “It’s been a pleasure working with Checkd, they have already proven their ability to drive bet placement and grow margin within the pre-match football category, and Podium truly look forward to working with them to replicate that success targeting the mass recreational market in the racing business too.”
GR8 Tech joins forces with Usyk-backed firm
GR8 Tech has confirmed a partnership with Ready to Fight (RTF), the global boxing network co-founded by world heavyweight champion Oleksandr Usyk.
RTF will leverage GR8 Tech’s platform to increase its own operational standards as the world’s first blockchain boxing ecosystem.
Sergey Ghazaryan, chief revenue officer at GR8 Tech, said: “The igaming industry is a highly fluid environment, very similar to boxing as a competitive sport: The winners in it are strategic thinkers, relentless in preparation and flawless in execution.
“These qualities unite GR8 Tech and Ready to Fight by Oleksandr Usyk and serve as the foundation of our partnership, empowering GR8 Tech to help its clients achieve undisputed success in their own rings.”
Oleksandr Usyk, Ready to Fight co-founder, added: “Our partnership with GR8 Tech is about bringing the boxing world closer through technology and creating something new for fighters, fans and industry leaders.”
Light & Wonder unveils new jackpot product
Light & Wonder has rolled out its new global jackpot slot, Rainbow Riches Dream Pots, to leading UK operators and other European firms.
Its launch marks the global jackpot’s debut, connecting multiple jackpot pools across several global operator brands through Light & Wonder’s Infinity platform.
Eoghan O’Dwyer, vice-president of product for igaming at Light & Wonder, said: “Launching the Dream Pots jackpots system is a major step forward for us, and we’re excited to present this to our operator partners in the UK and Europe.
“This new service showcases our commitment to providing outstanding products that not only bring joy to players but also create significant value for our partners and excitement for players.”