This week in B2B news (23 August)

Blask bolsters presence in Latam and Africa

Blask, the AI-driven market analytics firm, has expanded its presence across Latin America and Africa via a new update that will see its users access real-time data for GGR and FTDs for several new markets.

Blask users will be able to access data for Brazil, Mexico, Argentina, Peru, Chile and Ecuador in Latam, while 18 African markets are now live, including South Africa, Nigeria and Ghana. 

The company’s overall coverage now sits at more than 30 global igaming jurisdictions.

Max Tesla, Blask CEO and co-founder, said: “Both Latin America and Africa have historically been underserved with accurate, real-time market intelligence. On our journey towards total global coverage, we wanted to prioritise changing that.

“This data is a gamechanger for any igaming business looking for a competitive edge, particularly in fast-growing, emerging markets. Our commitment is to continue building the product out so it becomes the essential tool for anyone looking to let the data drive their decision-making process.”

Wazdan goes live with Caesars

Wazdan has expanded its US reach by taking its game catalogue live on Caesars Palace Online Casino and Caesars Sportsbook & Casino in New Jersey.

The deal was facilitated by Light & Wonder’s aggregation platform, with Wazdan securing another high-profile operator partnership in the Garden State.

Andrzej Hyla, Wazdan chief commercial officer, said: “There remains a strong demand for Wazdan titles in online casinos across New Jersey, and we are delighted to now offer them with one of the leading operators in the market.”

Ricardo Cornejo Rivas, vice-president of online gaming at Caesars Digital, explained: “Innovative and cutting-edge gaming content is something we plan to continue bringing to our online casino players.

“Partnering with Wazdan delivers on this ambition, and we’re confident its titles will be met with a warm reception across both our icasino platforms.”

The Tote goes live on The Racing App 

Fitzdares has announced a new partnership with Tote, meaning The Racing App now boasts some of Tote’s most popular bets, such as including Placepot, Quadpot and Double.

Before the end of the year Tote’s single leg bets will become available as the Quantum Leap Solutions-powered app looks to expand its offering.

William Woodhams, Fitzdares CEO, said:“We are committed to the future security of British racing and believe that small-staking punters should be encouraged (if not forced) to bet with the Tote, or an equivalent pool. If every £10 or exotic bet is put through the Tote, it would help secure racing’s funding for the future.”

Alex Frost, CEO of the UK Tote, added: “We are delighted to partner with Fitzdares to bring the Tote’s most popular bets, including the Placepot, to racing fans via The Racing App.”

GR8 Tech lands Peru B2B licence

GR8 Tech has secured a B2B gaming supplier licence from Peru’s Ministry of Foreign Trade and Tourism, bolstering the firm’s presence in Latam.

Local operators in the country will now have access to GR8’s product suite, including a sportsbook and casino platform alongside CRM and payment gateways.

Yevhen Krazhan, GR8 Tech chief business development officer, said: “Securing this licence in Peru is a vital step in our expansion in Latin America. Since the introduction of local regulation in Peru in 2023, this market has been on our radar as one of the most dynamic and transparent in the region. 

“With the B2B licence, GR8 Tech’s solutions, designed to meet the needs of local operators, can be fully deployed to enhance their offerings and drive growth in this promising market.”

ESA Gaming integrates RubyPlay content

ESA Gaming has successfully integrated RubyPlay’s entire suite of games onto its aggregator platform.

The partnership bolsters ESA Gaming’s offering now that the platform allows access to more than 1,000 third-party games from a vast network of supplier partners.

Thomas Smallwood, ESA Gaming’s chief commercial officer, explained: “We are thrilled to welcome RubyPlay’s innovative and engaging content to our game aggregator system. This integration significantly enriches our platform, providing our clients with access to some of the most creative and high-performing games in the industry.”

Dr Eyal Loz, RubyPlay chief product officer, added: “Partnering with ESA Gaming is a fantastic opportunity for us to showcase our diverse range of games to a broader audience.”

QTech Games joins forces with Mascot Gaming

QTech Games has announced a new partnership with Mascot Gaming, ensuring its customers now have access to the latter’s varied slots catalogue.

Mascot Gaming games, such as Dragon’s Lucky 25 and Dreamshock Jackpot X, will go live on the QTech Games platform as a result of the deal.

Philip Doftvik, QTech Games CEO, said: “It’s another ringing endorsement for our platform to have integrated more premium content from Mascot Gaming. Theirs is a constantly growing and innovating library, delivering consistent support to the growth of our broad gaming-vertical spread.”

Gregory Doreshenko, head of sales at Mascot Gaming, remarked: “QTech Games is a natural habitat for elite online casino games and player engagement tools, so we were keen to put our shoulders to their impressive distributional wheel.”

Relax Gaming debuts new platform

Relax Gaming has unveiled its brand-new business platform, Relax Vantage, which aims to simplify the integration process for both operators and suppliers.

The self-service portal can be accessed from anywhere in the world and allows operators to browse all available games, along with the relevant information, configurations and analytical reports.

Relax Vantage will be available to all Relax Gaming partners in all jurisdictions after in-depth beta testing with a handful of users took place.

Martin Stålros, CEO of Relax Gaming, declared: “We are extremely excited to launch Relax Vantage after many months of refinement. 

“This much-needed product will help support our customers by simplifying every aspect of game management from start to finish. This product is quite simply an operational gamechanger, offering truly seamless integration that’s second to none.”