This week in B2B news (22 July)

EveryMatrix inks US deal with 888casino

EveryMatrix has signed a new gaming content deal with 888casino as it continues to expand in the US.

EveryMatrix will distribute content from Spearhead Studios and its US-facing studio Armadillo Studio via its igaming integration platform, CasinoEngine.

Erik Nyman, president of EveryMatrix Americas, says: “I am very happy to announce that we have signed with 888, one of the largest and most experienced international gaming operators. This agreement will allow us to distribute our game content to a wider audience and we are looking forward to developing the relationship with 888 further.”

Talya Benyamini, VP of B2C Casino at 888casino, commented: “Product and content leadership is a core element of 888’s global corporate growth strategy, and our partnership with EveryMatrix will help us continue to deliver on our ambitious plans for the future, including in the US.”

888Africa opts for Sportingtech to help in its multi-country rollout

Sportingtech will provide the online platform for the newly formed 888AFRICA joint venture ahead of a multi-country launch across the continent.

888Africa was launched as a joint venture by 888 and five industry veterans, which include former The Stars Group CMO Christopher Coyne, Andrew Lee and Ian Marmion.

888Africa is hoping to achieve a market-leading position in the region in the near future, and it will look to do this by using Sportingtech’s flagship product Quantum.

Coyne said: “Sportingtech’s Quantum platform gives us exactly what we’re looking for in order to excel in the African market.”

Colin McDonagh, chief sales officer at Sportingtech, said: “888 is a huge global operator with an incredible reputation and a brand that has become synonymous with betting and gaming. As a result, it’s deeply gratifying that 888AFRICA has trusted us to deliver exactly what is required to achieve success across the African landscape.”

Altenar strikes a new deal with Casino Gran Madrid

Altenar has entered into a partnership to supply its sportsbook platform to Casino Gran Madrid in Spain.

This deal builds upon a big year for Altenar, which has recently scaled its next-gen terminal solution in multiple markets, including Latam, Belgium and Spain.

This partnership will see the firm extend its reach in the Spanish market.

Alejandro Cazorla, sales manager at Altenar, said: “We are delighted to be fuelling growth at Casino Gran Madrid with our sportsbook.

“We look forward to collaborating with our newfound partners to provide an even more satisfying betting experience to the Spanish customer base.

“This partnership is indicative of the continued progress we are seeing as a company, and the evidence is clear that our presence in Europe is as strong as ever.”

Kalamba Games completes Colombia deal with BetPlay

Kalamba Games has furthered its reach in Latam with a new agreement with BetPlay to offer its portfolio of slots in Colombia.

This deal will see 17 of Kalamba’s games added to BetPlay’s library. These games will be delivered via Pariplay’s aggregation platform, Fusion.

BetPlay players will also benefit from Kalamba’s Bullseye player engagement toolset, which adds to the playing experience with features and promotions, including tournaments, leaderboards, jackpots and metagames.

Andrew Crosby, CCO at Kalamba Games, said: “This is a key partnership for us in a fast-moving and lucrative market.

“BetPlay’s brand is front and centre in Colombia with its sponsoring of the country’s professional football league, among other high-profile initiatives, so the deal is a huge boost to our growth plans in the country and the wider region.”

Germán Segura, Corredor Empresarial GM, added: “Ensuring we have the best and latest content for our players remains a focus for us in driving ourselves forward. Kalamba’s slots and promotional tools are a valuable addition to our casino offering and we’re thoroughly looking forward to working with them and building on this announcement.”

Wazdan links up with social casino brand Ruby Seven Studios

Wazdan has signed a new major deal with Ruby Seven Studios to take its full portfolio live on US-facing social casino Ruby Casino.

This partnership will expand Ruby Seven’s content portfolio to include Wazdan’s most popular slot titles across Ruby Seven’s suite of casino applications.

Andrzej Hyla, CCO at Wazdan, said: “Social casino is a huge area of interest in North America, and we’re delighted to partner with Ruby Seven Studios.

“We’re very pleased to bring our games to a brand new collection of players in a new demographic, and it gives us an exciting opportunity to further grow our presence in the US.”

Diana Jacob, product manager at Ruby Seven Studios, added: “Wazdan’s products feature immersive graphics, intense gameplay and fantastic mechanics. We’re very pleased to offer this to our audience.”