This week in B2B news (21 March)
All the latest developments from the supplier side of the industry, including updates from Incentive Games, BGaming and Greentube
Bet365’s basketball brackets
Incentive Games and bet365 have partnered to launch the free-to-play predictor game ‘bet365 Bracket Challenge’ for March Madness.
Eligible to all bet365 customers over the age of 21 based in several US states including Arizona, Colorado, Illinois, Indiana, Iowa and Kentucky, the player who achieves the perfect bracket will win a $10m reward.
Ahmed Baker, Incentive Games chief commercial officer (CCO), explained: “We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge.”
A bet365 spokesperson added: “With the 2025 bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game. Basketball fans will undoubtedly enjoy every heart-pounding moment, as they make their predictions and compete for a $10m prize.”
SkillOnNet integrates Evoplay titles
SkillOnNet has strengthened its offering by integrating Evoplay’s entire portfolio of games.
Players of PlayOJO, PlayUZU and BacanaPlay, SkillOnNet’s flagship brands, will now be able to engage with Evoplay titles, including its instant games.
Jani Kontturi, SkillOnNet head of games, said: “Evoplay has redefined online gaming with its next-generation instant games and visually stunning slots. Their content is a perfect addition to our platform as we continue expanding into new regulated markets.”
Ihor Zarechnyi, Evoplay CCO, added: “SkillOnNet is a powerhouse in the industry and shares our passion for innovation and quality. We look forward to a successful partnership that will bring exceptional gaming experiences to players around the globe.”
Sporting Risk’s new player prop bet builder
Sporting Risk has announced the launch of its player-led bet builder, which will enable users to create customised prop market bets across more than 120 competitions worldwide.
The tool allows operators to offer unique player head-to-head markets, as well as customised margins and boosts based on player or content profile.
Andy Phillips, Sporting Risk CCO, explained: “With higher sportsbook margins, it’s important that operators give something back to customers in terms of excitement, product flexibility and value.
“Bet builders are the most important part of the sportsbook, and player markets are what drive this in mature markets. Providing the flexibility to combine these two areas to create new products is how we aim to support operators in winning market share.”
Ping launches and targets Skype market gap
Ping, a newly launched communication platform dedicated to igaming, has launched with the aim of filling the void set to be left by the closure of Skype.
Microsoft recently announced plans to shutter the platform, with Ping stating that its “speed, security and usability” make it well-positioned to serve the sector.
Agne Galvelyte, Ping CEO, said: “With Skype fading into obsolescence, the industry needs a communication tool that truly understands its needs.
“Ping is not just a replacement, it’s an upgrade. It brings the igaming community together with verified connections, industry-specific features and a modern interface that makes business communication effortless.”
Odds88 joins forces with Turbo Stars
Odds88 has partnered with Turbo Stars to allow the aggregation platform to integrate Odds88’s automated odds data.
The collaboration means Turbo Stars has increased the number of live events offered by its Turbo Sportsbook, which currently boasts more than 110 different sports and over 4,000 daily events through several feed integrations.
Mike Forslund, Odds88 head of sales, said: “We’re delighted to secure our partnership with Turbo Stars to expand the scope of their sportsbook offering with an unbeaten selection of data.”
Alex Kozachenko, CEO at Turbo Stars, said: “Odds88 has enabled us to continue developing our offering in a way that addresses changes in industry trends and preferences.”
BGaming’s Brazil boost
BGaming has expanded into Brazil via a new partnership with local online sports betting and casino operator Pixbet.
The deal will see BGaming’s entire portfolio of titles integrated into the Pixbet platform, marking the latest stage of the supplier’s Latam expansion plans.
Paulina Hovar, BGaming sales manager, said: “Expanding our presence in Brazil is a key priority, and we aim to strengthen our position by working with top-tier operators in the region.”
Ernildo Junior de Farias Santos, Pixbet CEO, added: “BGaming has already made an impact in Brazil, and we are excited to expand our offering with its creative and dynamic portfolio.”
Greentube lands Fanatics deal
Greentube has expanded its presence in the US via a partnership with Fanatics Sportsbook and Casino.
The supplier has integrated its games with the operator, as Greentube aims to continue its growth across the US within regulated markets.
Patryk Igras, sales and key account manager at Greentube, remarked: “We are thrilled to expand our partnership with Fanatics Sportsbook and Casino and bring our innovative slot games to players in two important states.
“This marks an exciting milestone in our growth strategy as we continue to deliver high-quality, engaging gaming experiences to more players in North America.”