This week in B2B news (21 February) 

RubyPlay handed Italy boost 

RubyPlay has bolstered its presence in the Italian market after penning an agreement with Flutter-owned operator Sisal. 

As a result of the deal, RubyPlay’s portfolio of slot games will be integrated into Sisal’s platform, including the popular Immortal Ways Diamonds.

Eyal Loz, RubyPlay chief product officer, said: “Partnering with Sisal, a trailblazer in the Italian gaming industry, marks an exciting chapter in RubyPlay’s journey. 

“This agreement not only reinforces our dedication to delivering premium slot content to regulated markets but also strengthens our valued relationship with Flutter Entertainment.”

RokkerX launches in Latam 

RokkerX has confirmed its expansion into the Latam market following the launch of its operations in São Paulo, Brazil.

The development comes just weeks after Brazil’s regulated market was launched on 1 January, with RokkerX aiming to deliver managed services for operators, including customer support, player retention, KYC, AML, fraud and payments.

Andy Rogers, RokkerX CEO, said: “With the increasing demand for high-quality managed services in the Latam region, São Paulo is the perfect location for RokkerX to expand its footprint.  

“We are committed to helping operators navigate this dynamic market by offering the insights, tools and operational support they need to succeed.” 

St8 teams up with Tequity 

St8 has joined forces with igaming software supplier Tequity to integrate its new White Label Originals product. 

St8’s operator partners will be among the first to gain access to the customisation tool, which allows companies to change the theme of games to match their respective platform brandings.

Krzysztof Opałka, Tequity CEO, explained: “Some of the most exciting casino brands in the world have found success offering their own branded titles. White Label Originals makes this simpler than ever for fast-growing operators that want to give their players something truly bespoke.” 

Vladimir Negine, St8 founder and CEO, added: “We’re focused on offering our operator partners the power to completely customise the user experience, and integrating Tequity’s White Label Originals is another huge step in this direction.”

LexisNexis Risk Solutions acquires IDVerse

LexisNexis Risk Solutions has completed its acquisition of IDVerse, an AI-powered tool designed to detect fraud.

In turn, IDVerse will now form part of LexisNexis’ business services segment, available to operators via the RELX-owned supplier’s LexisNexis RiskNarrative platform.

Founded in 2018, IDVerse boasts technology that can verify more than 16,000 types of identity documents in various industries, as well as the public sector.

Rick Trainor, CEO of Business Services at LexisNexis Risk Solutions, explained: “AI-powered solutions are critical in defending against fraud, particularly AI-generated fraud such as deepfakes.

“IDVerse’s accelerated innovation in this field is impressive, and I’m eager to see how our complementary cutting-edge solutions will combine to take our anti-fraud capabilities to new levels.” 

The Unit secures new senior account manager 

The Unit has announced the appointment of former bet365 and Entain manager Aoife Dillon as a senior account manager. 

 In her role at The Unit, Dillon will be tasked with building and maintaining long-term client relationships. She is also expected to help provide tailored solutions for clients. 

Dillon said: “I am thrilled to be joining The Unit’s team and really look forward to taking on my new role. I have enjoyed my time in the igaming industry and am pleased to continue on that journey with a dynamic, up-and-coming supplier with grand ambitions and expectations.” 

Paddy Casey, co-founder of The Unit, added: “It is a pleasure for us to welcome Aoife to our team as senior account manager. We have forged a reputation as a trusted and reliable supplier thanks to the extensive industry experience we can bring to the table, and Aoife will certainly bolster our credentials.” 

Midnite taps Mindway AI RG tech

Mindway AI has announced a strategic partnership with Midnite that will see the supplier’s safer gambling GameScanner technology integrated into the operator’s platform. 

The AI-driven tool is designed to detect and monitor patterns that potentially show problem gambling behaviours, combining artificial intelligence, neuroscientific insights and expert evaluations. 

Rasmus Kjaergaard, Mindway AI CEO, said: “Integrating GameScanner into Midnite’s platform will enhance their responsible gaming measures, setting a new standard for player protection in the esports and sports betting industry.” 

George Berson, head of operational compliance at Midnite, added: “At Midnite, the safety and wellbeing of our players is foundational. We’re always pushing to find and innovate new ways to reduce gambling-related harm across our products.” 

Incentive Games appoints new CCO 

Incentive Games has named Ahmed Baker as the supplier’s new chief commercial officer (CCO). 

Bosses highlighted Baker’s expertise in business development and commercial strategy as attributes that will help Incentive Games achieve its aim of expanding its portfolio of real-money games. 

Baker remarked: “I’m thrilled to join Incentive Games at such an exciting time. I look forward to contributing to the growth of the company and working with the team to replicate the success of their free-to-play games in the real-money space.” 

John Gordon, Incentive Games CEO, added: “We are thrilled to welcome Ahmed to the executive team. His experience, strategic vision and proven ability to drive growth make [him] a perfect fit for our new CCO.”