This week in B2B news (20 January)

EveryMatrix secures Hungarian Lottery tender 

EveryMatrix has won the tender to provide its services to the state-owned Hungarian lottery operator Szerencsejáték Privately Held Company Limited.

The lottery’s online sports betting brand TippmixPro will benefit from the provision of an end-to-end suite of digital sports betting software solutions and services via OddsMatrix.

EveryMatrix won out over more than 25 bidders who competed for the tender over a 15-month process.

Stian Hornsletten, chief commercial officer at EveryMatrix, said: “Winning SZRT ahead of many of our competitors yet again underlines the quality of our technology solutions, services, and expertise across multiple elements, from sportsbook and player account management to bonusing, payments and affiliate management.”

Zoltán Horváth, sports betting director at Szerencsejáték, added: “We are very pleased to have agreed terms with EveryMatrix following a thorough and highly competitive tender process and we’re confident we have selected an ideal partner.”

Fitzdares onboards Crucial Player Protection

Fitzdares has strengthened its AML and responsible gambling processes after teaming up with Crucial Compliance.

The bookmaker will gain access to the Crucial Player Protection (CPP) system which uses 27 harm markers combined with algorithms and machine learning based on individual player behaviour to provide compliance support.

Through this, Fitzdares will be able to compare individual player behaviour against all players and also against the individual customer’s betting behaviour over time.

Andy Masters, COO at Crucial Compliance, said: “We are delighted to have partnered with Fitzdares and to be providing the operator with our powerful Crucial Player Protection solution. It is the only compliance platform that has been built from the ground up by compliance professionals for the specific purpose of compliance and with a focus on a single view and holistic player protection.”

Sam McKnight, head of UK compliance at Fitzdares added: “We take player protection incredibly seriously and in Crucial Compliance we have a partner that can provide us with the platform and tools we need to take safer gambling to the next level.”

Infront Bettor signs deals with multiple bookmakers

Infront Bettor, the betting division of Infront, has penned a slew of deals with operators since its inception five months ago.

Deals have been struck with major companies including Admiral, Bilyoner, Tipsport, Kaizen Gaming, Superbet, Napoleon and Winamax.

These deals will provide more than 18,000 hours of content from over 30 worldwide content holders for customers.

Amongst the access that Infront Bettor provides includes the Carabao Cup, the Coupe de France, Turkish Super Lig and multiple ice hockey events.

In five months Infront Bettor has delivered over 250 million streams across 25 countries.

Chris Catling, head of Infront Bettor, said: “This is a statement of intent following the launch of Infront Bettor in September and these are significant agreements for the organisation. All our new partners have a high-level of service provision and we are delighted that our content portfolio and service is being recognised for its quality already.”

Mkodo launches igaming-exclusive geolocation service

Mkodo has launched an igaming-specific geolocation verification service called GeoLocs.

The technology, that has been developed in-house over 10 years, uses specific geographical data and IP location in order to ensure that operators are adhering to local regulations.

Stuart Godfree, managing director and co-founder of mkodo, said: “Our GeoLocs solution is a mature and proven product, having been live and evolved over the last 10 years with some of our exclusive partners.

“We are thrilled to now be able to offer GeoLocs to a wider audience, at a time when a number of emerging markets, particularly in North America, require a solid, smooth and trustworthy geolocation solution to ensure full compliance,” he added.

Altenar partners with PalmsBet

Altenar has partnered with PalmsBet to support its growth in key three markets.

The deal will see the supplier provide it tech to the operator’s operations in Bulgaria, Kenya and Peru.

George Mavridis, commercial account manager at Altenar, said: “This deal with PalmsBet is truly exciting given that Bulgaria is a market full of potential in terms of sports betting and incredibly exciting demographics.

“Having gone live Kenya with PalmsBet, the move to the Balkan region for us opens many doors and there is definitely scope to move into new markets in the future,” he added.

SIS expands its offering in Africa with Jolibet

Sports Information Services (SIS) has signed up with African operator Jolibet to provide horse and greyhound racing content.

The African operator now has access to racing from around the world and will be streaming horseracing action from the UK and Ireland, as well as international meetings from Canada, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Spain, and the US.

SIS will also provide greyhound racing from the UK, Ireland and Mexico.

Jill Sone, managing director at Jolibet, said: “As we look to enhance our online offering and provide customers with a wide range of premium content to choose from, partnering with established suppliers such as SIS is crucial.”

Joe Andrews, head of sales for Africa at SIS, said: “Partnering with Jolibet is another important step forward in our efforts to expand across Africa with our premium range of live betting content and services.

“It once again illustrates the ability of SIS to deliver cutting-edge and revenue-driving content to operators within this fast-growing continent,” he added.