This week in B2B news (2 August)

Games Global lands WWE deal

Games Global has sealed a deal with World Wrestling Entertainment (WWE) that will see three WWE-themed slot titles launched over the course of the next three years.

All three slot titles will be available across all of Games Global’s key markets, excluding the US.

Andy Booth, chief product officer at Games Global, said: “Games Global is thrilled to step into the wrestling ring with WWE and deliver powerhouse content that will appeal to our audiences around the world. 

“Some of the most iconic WWE superstars will bring our three titles to life and ensure players are immersed in the exciting world of sports entertainment. Partnering with WWE is monumental for us, and we look forward to the upcoming release of WWE Bonus Rumble: Gold Blitz.”

Arnold Ash named as England’s UEFA Regions’ Cup squad sponsor

Recruitment specialist Arnold Ash has sponsored England ahead of its participation in the UEFA Regions Cup 2024.

Arnold Ash’s logo will feature across the team’s white and navy home kit as part of the deal, while the firm will also benefit from appearing on the tournament’s online and social channels.

Jon Arnold, Arnold Ash CEO, said: “We are delighted to back this unmistakably talented soccer team as they journey across the continent and represent England at the UEFA Regions’ Cup 2024. 

“The rep team is comprised of some of the best players in amateur football and as a huge football fan myself, I wish them all the luck in the world as they kick off with their first game on Wednesday.”

Sportradar launches live sports and betting data social media video ads

Sportradar has integrated live sports data and betting content into video advertisements via ad:s, the firm’s paid social marketing service.

The supplier’s proprietary, AI-driven marketing technology is able to produce tailored social media video advertisements, which update in real-time to reflect betting market movements, including live odds, as well as casino games and jackpot value.

Niki Beier, senior vice-president of marketing services at Sportradar, said: “Our paid social media clients have already seen fantastic results using static creative ads informed by our live data. 

“Now, by integrating real-time shifts in betting odds with Sportradar’s 23 years’ worth of historical data, we are maximising the potential of social media as a performance marketing channel for sportsbook and casino operators by delivering more relevant, engaging and better performing video adverts.” 

ThrillTech nets Glitnor Group jackpot deal

ThrillTech has penned a deal with Glitnor Group to bring its advanced jackpot solution to the operator’s platform.

The deal will see ThrillTech’s tailored jackpot offerings onboarded to Glitnor brands including HappyCasino and FlaxCasino.

Peter Mares, ThrillTech chief technology officer, said: “We are excited to collaborate with Glitnor Group. Our market-leading jackpot technology is perfectly suited to fulfil Glitnor’s vision of delivering bespoke solutions that resonate with their players’ needs.”

David Schwieler, Glitnor Group head of brand, added: “We look forward to introducing this innovative jackpot feature to our platform. By enhancing our bespoke offerings, we aim to elevate player enjoyment and ensure our commitment to delivering exceptional gaming experiences.”

Live88’s Latam expansion

Live88 has landed its first distribution deal in Latin America after joining forces with platform developer Vibra Solutions.

The deal will see Live88 titles become available to Vibra Solutions’ operator partners, including Betsul, JKBet and Arena Brasil.

Maximiliano Majo, head of Latam at Live88, declared:“Live casino is enjoying a boom in popularity, particularly in the Latam market, which is why we are proud to work with Vibra to deliver unforgettable high-quality games to its partners.”

Federico Saini, chief commercial officer at Vibra Solutions, said: “Innovation and creativity are at the core of what we do, and we are pleased to have found a partner that shares this vision. We look forward to offering Live88’s games to our operator partners via our leading platform.”

Gaming Corps partners with Softland.ai

Sweden-based studio Gaming Corps has penned a distribution deal with content aggregator Softland.ai.

The agreement means Gaming Corps’ titles will be available on the provider’s aggregation platform for the first time, while operators powered by Softland.ai will be able to offer their players access to Gaming Corp’s vast portfolio.

Danielle Calafato, Gaming Corps CCO, explained: “We are always looking to increase the distribution of our games and that is exactly what we have done via this agreement with Softland.”

Tsoghik Tamazyan, head of partnership management at Softland, added: “We are immensely proud of the studio we have integrated into our game aggregation platform, and we couldn’t be happier to welcome Gaming Corps to our lineup.”

BetGames extends STS partnership

BetGames has extended its partnership in Poland with the STS Group, ensuring STS will remain the exclusive home of BetGames’ diverse range of games until 2026.

BetGames’ portfolio of games accounts for a significant portion of STS player activity, particularly its bespoke STS Polish Poker product.

Andreas Koeberl, BetGames CEO, explained: “We are delighted to continue the brilliant partnership with STS. As we look back to already five successful years as exclusive partners, we are more than happy to boost it to the next level in the coming years.”

Łukasz Świerk, STS COO, remarked: “BetGames products have been proving themselves ever since we launched them. Players continue to return to them thanks to the innovation and intuitive play styles they offer.”