This week in B2B news (19 July)

Betano UK confirms PA betting services as select data provider

Betano UK now boasts PA betting Services (PABS) as its official provider of UK and select international horseracing data and UK Greyhounds.

PABS already boasts a relationship with Betano’s technology provider BVGroup and this latest deal is expected to boost the operator’s ambition of establishing itself in the UK.

Eoin Ryan, BVGroup director of sportsbook and egaming, said: “We are excited to launch Betano in the UK and to partner with PABS, whose reputation for excellence in racing data is unmatched.”

Niamh Richardson-Graham, PABS account director, said: “We are delighted to further strengthen our relationship with the BVGroup on the UK launch of Betano, and to offer them our exceptional racing data.”

First Sportsbook agrees iGP partnership

First Sportsbook has agreed a partnership with iGP that will see the supplier provide its sportsbook solution to iGP’s platform and white-label partners.

The deal ensures iGP’s partners will benefit from First’s solutions and bolster its digital wagering portfolios with thousands of betting markets on different events.

Tom Light, First Sportsbook CEO, explained: “Working with a top platform provider such as iGP is really exciting and we look forward to complementing their online casino, aggregation and platform product suite with our sports betting solution.”

Jovana Popovic Canaki, deputy CEO of iGP, added: “First Sportsbook and iGP are focused on growth for our partners and by joining forces, we will provide ambitious operators with the powerful casino and sportsbook solutions they need to compete and realise their igaming ambitions.”

ThrillTech joins forces with Coolbet

ThrillTech has confirmed a strategic partnership with Coolbet that will see the latter integrate the former’s jackpot solution into its platform.

The deal marks the latest step for both companies in their respective bids to ensure a personalised gaming experience for users.

Peter Mares, ThrillTech CTO, said: “We are thrilled to support an esteemed brand like Coolbet on their journey towards expansion and enhanced player offerings. Our cutting-edge jackpot solution is designed to captivate players and deliver a thrilling gaming experience.”

Coolbet president Endre Nesset added: “We are excited to introduce this new product to our brand, enabling our players to enjoy bespoke jackpots designed to elevate their gaming experience.”

Dafabet boosted by Oddin.gg deal

Oddin.gg has partnered with Dafabet in a move that sees the online bookmaker integrate Oddin.gg’s portfolio of esports products.

As a result of the partnership, the Dafabet sports betting site will now boast Oddin.gg’s eFootball, eBasketball and eCricket products.

James Barnfather, head of sports at Dafabet, said: “This new alliance with Oddin.gg empowers us to intensify our commitment to esports betting globally. We have been eagerly anticipating the launch of these enhanced features for our players.”

Marek Suchar, Oddin.gg managing director and co-founder, added: “We admire the top expertise of Dafabet’s team combined with the massive community impact they have with their sponsorships. We feel honoured to bring the most engaging esports betting experience to all Dafabet’s clients globally.”

CSA secures IMG ARENA’s services

IMG ARENA, the sports data and streaming arm of OpenBet, was named as Cricket South Africa’s (CSA) exclusive official data supplier and betting live streaming partner.

The company, in partnership with CricViz, will collect detailed data, both live and in-venue, for CSA’s domestic and international matches. 

Mark Wrigley, IMG ARENA vice-president and head of rights, said: “IMG ARENA is serving fans and sportsbook operators across a wide breadth of sports and markets around the world. Alongside CricViz, we’re excited to partner with Cricket South Africa to bring fans the ultimate sportsbook experience incorporating reliable, informed data and live streaming.”

CSA CEO Pholetsi Moseki added: “Our partnership with IMG ARENA is poised to revolutionise the way detailed data is collected, both live and in-venue. This collaborative endeavour will introduce South African cricket to a fresh betting audience, and we are extremely excited about this opportunity.”

Wazdan lands deal with Fitzdares

Wazdan has entered a strategic partnership with Fitzdares to bring its games portfolio to the operator.

Wazdan’s games will be integrated into Fitzdares’ online platform, including titles such as Sun of Fortune and Magic Spins.

Andrzej Hyla, Wazdan chief commercial officer, said: “Partnering with Fitzdares is a significant milestone for us. Their esteemed reputation and dedication to providing a premium experience make them an ideal partner.”

Fitzdares CEO William Woodhams added: “This partnership will not only enhance our online offering but also ensure our members have access to some of the best and most entertaining games in the industry.”