This week in B2B news (18 October)
All the news from the supplier side of the sector, including updates from Abios, ESA Gaming and Habanero
Logifuture expands virtuals presence in Africa
Logifuture has launched its Zoom Soccer virtuals product with Premier Bet to strengthen its hand in Africa.
Zoom Soccer, which feature real team and league names with fully simulated games and outcomes, will initially launch with Premier Bet in the Ivory Coast and Gabon.
Tero Vienonen, Logifuture head of commercial, said: “We are thrilled to announce this important partnership with Premier Bet. The brand really resonates with customers in emerging African markets, and our Zoom Soccer product will help satisfy the growing demand for fast and entertaining sports products.”
Karen Hope, Premier Bet director of casino, added: “With further launches planned across the continent, this collaboration will shape the future of both real and virtual sports betting in Africa.”
Habanero unveils latest slot
Habanero has revealed a new mythical-themed slot, Poseidon, following on from its Jump! 2 and Glory of Rome releases.
The 5×5 slot will feature the Greek god acting as a wild symbol, with his trident serving as a scatter symbol.
Toni Karapetrov, Habanero head of corporate communications, said: “Under the waves, great riches await in the realm of Poseidon, where cascading wins and the fearsome trident hold the key to big reward potential.
“We strive to add new and unique features to all of our games, and Poseidon offers an engaging gameplay sure to appeal to those searching for endless possibilities on every spin.”
WA.Technology nets Peru approval
WA.Technology has received certification from the Peruvian operator to bring its B2B solutions to operators in the market.
The supplier will launch a host of services, from affiliation to lottery and casino to fantasy, as it looks to make its mark in Peru.
Axel Antillon, WA.Technology regional director for Latam, said: “Peru represents a significant opportunity for WA.Technology. We are very excited to be embarking on this new journey.
“The country’s growing appetite for gaming and entertainment-led experiences aligns perfectly with our mission to deliver Latam’s best gaming products.”
Optimove lands Veikkaus deal
Optimove has secured a CRM partnership with Finnish monopoly operator Veikkaus.
Under the remit of the deal, the supplier will provide the operator with a suite of tools, including AI-driven insights and personalised campaigns, to drive customer engagement.
Pete Miles, Optimove director of sales, said: “We’re honoured to partner with Veikkaus to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalise every touchpoint, increasing player loyalty and satisfaction.”
Saara Pekkonen, Veikkaus vice-president of marketing, added: “This partnership with Optimove marks a significant step forward in driving our growth and responsible gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing.”
Abios scores Svenska Spel partnership
Abios has partnered with Svenska Spel to bring the Swedish operator its full soccer offering.
Svenska Spel will gain access to more than 12,000 esoccer matches each month, including Abios’ “comprehensive range of odds, streams and widgets”.
Anton Janér, Abios managing director, said: “As a company founded in Stockholm, we’re incredibly happy to power Svenska Spel, one of the most well-known brands within Swedish sports.”
Ida Björklund, Svenska Spel head of sports betting, added: “By adding esoccer to our offering, we allow our customers to enjoy an exciting new product that has grown rapidly in popularity.”
ESA Gaming bolsters Novibet relationship
ESA Gaming has expanded its partnership with Novibet after integrating its Game Aggregation System (GAS) into the operator’s platform.
The move will see Novibet players gain access to thousands of third-party games from more than 70 studios.
Thomas Smallwood, ESA Gaming chief commercial officer, said: “We’re thrilled to deepen our relationship with Novibet and bring even more value to their players through our comprehensive GAS platform.”
Foteini Matthaiou, Novibet casino product and CRM director, added: “Partnering with ESA Gaming has allowed us to elevate our offering and provide our players with an exceptional selection of titles.”
Fast Track nets Brazilian partner
Fast Track has landed a new partnership with Brazilian operator Pagol.Bet.
The deal will see Fast Track deploy its player engagement platform with the operator to drive loyalty among customers.
Simon Lidzén, Fast Track CEO, said: “We are delighted to partner with Pagol.Bet in Brazil, one of today’s most exciting markets. Our goal is to deliver world-class service and support their growth journey.”
Anderson Smith, Pagol.Bet chief growth officer, added: “With Fast Track’s tech, we’re set to drive growth, and our players will benefit greatly thanks to the new content we’ll deliver.”