This week in B2B news (18 November)

1X2 Network goes live in Ontario with 888casino

1X2 Network has taken its portfolio of games live in Ontario via a deal with 888casino. The deal will also see 1X2’s sister brand, Iron Dog Studio, bring its content to 888casino.

The move comes after the 1X2 Network received licensing approval from the Alcohol and Gaming Commission of Ontario in May 2022.

Rory Kimber, account management and MD at 1X2 Network, said: “We are committed to expanding our footprint in key newly regulated markets and to working with regulators to ensure our games are compliant, while providing a best-in-class, localised gaming experience. There is so much potential in this market, and it is very exciting that our games are reaching a new audience in Ontario, thanks to our partnership with 888casino.”

Talya Benyamini, VP of B2C casino at 888casino, added: “Partnering with leading games suppliers such as 1X2 Network and Iron Dog Studio, which are creating some of the most interesting and engaging content in the casino space, is a key part of our product and content leadership strategy.”

Bet365 launches World Cup predictor game with Incentive Games

Bet365 launched its World Cup predictor game on 11 November in partnership with Incentive Games.

Labelled the bet365 Tournament Predictor, it challenges players to predict the outcome of the World Cup, from the group stages all the way to the final.

There is a £1m jackpot up for grabs for correctly predicting the entire tournament, while the top-scoring user will also claim a prize of £100,000. The top 10,000 players will share prizes worth £250,000.

3 Oaks Gaming inks integration agreement with Hub88

3 Oaks Gaming has signed a new content integration agreement that will see the firm’s slots go live with platform provider Hub88.

The deal will see Hub88’s platform play host to 3 Oaks Gaming’s slots content.

Sebastian Damian, MD of 3 Oaks Gaming, remarked: “We relish every opportunity to expand our player base and, as such, we are delighted to see our slots portfolio go live on Hub88’s innovative platform. We continue to go from strength to strength and this collaboration is yet another example of the impact that our games are making on the industry.”

Jose Micallef, MD at Hub88, commented: “As we continuously look to evolve our offering, identifying high-quality additions to our platform is a must. With its interesting mix of themes and mechanics, 3 Oaks Gaming’s content ticks every box. Our platform now has a top-tier collection of slots available, and we look forward to bringing this impressive content to even more players.”

Relax Gaming strengthens Spanish presence with Gran Madrid deal

Relax Gaming has extended its reach in Spain by signing a new agreement with Gran Madrid to supply its catalogue of tier-one games.

The Spanish operator will benefit from more than 30 games, including Money Train 3 and Temple Tumble. More games will be made available in the future, with regulatory approval expected shortly.

Nadiya Attard, Relax Gaming CCO, said: “After our first launch in the Spanish market with Entain in June, we’re delighted to see the momentum continuing with yet another big win. With some of the industry’s best games, it’s really exciting to see our presence increase, especially with an incredibly popular operator such as Gran Madrid.”

José Félix Herreros, country manager for Gran Madrid, added: “The alliance with Relax Gaming allows us to continue expanding our portfolio with a high-quality product that will help us to continue growing together.”

Network Gaming signs four new partners ahead of World Cup

Network Gaming has secured new partnership deals with Planet Sport, WhoScored.com, At the Races and 101 Great Goals to offer new product releases before the tournament kicks off.

Entries to its World Cup Tournament Survivor game are now open, with a final prize pool expected to reach over £25,000.

The betting technology firm, which created its first pay-to-play game Fantasy Masters golf, recently secured strategic investment from industry heavyweights such as Betfair co-founder Andrew Black. Looking ahead into 2023, Network Gaming also has plans to expand into the US with its product suite.

Harry Collins, CEO at Network Gaming, said: “We are delighted to support our new partners in engaging their audiences and growing wallet share with our exciting and truly differentiated product portfolio. Network Gaming products are easy to integrate and increase time on site. As a team, we’re also energised to continue to unveil more new products across a wide range of sports to all our prestigious partners in the coming year.”

OctoPlay to debut with Betsson Group

OctoPlay has signed its first agreement with Betsson Group. The first games to launch will include Pearly Shores, Heavy Anchor and Hot Harvest.

The company, led by former Red Tiger and Evolution head Carl Ejlertsson, presented its games for the first time this week.

Ejlertsson remarked: “Betsson Group is one of the industry’s top names; we are grateful and proud to have the opportunity to serve them with our innovative suite of new content. This deal is a testament to the quality of our games and the forward looking product vision at Betsson Group.”

Jesper Svensson, CEO at Betsson Group, added: “Carl and his team have an industry calibre second to none. The OctoPlay integration is a clear win for Betsson as we continue our push to offer our players the very best games on the market.”

ParlayBay agrees dual-market deal with TipoBet365

ParlayBay has signed its first operator partnership in the Turkish and Canadian markets, with a new supplier deal with TipoBet365.

The supplier will provide its entire games portfolio to TipoBet, allowing its players to access the provider’s sports betting products.

Patrick Nordwall, CEO at ParlayBay, said: “TipoBet365 is the perfect operator partner for us to start targeting the Turkish and Canadian market with our unique portfolio of games and micro-betting markets.

“The deal strengthens our ambition to show players an innovative, fun and engaging sports betting product. This winter everyone will witness our introduction of outstanding sports betting games, offering players a remarkable gaming experience.”

Delasport and FansBet announce a new strategic partnership

Delasport has been chosen as FansBet’s new sportsbook, casino and platform provider, following a new agreement.

Due to Delasport’s global availability strategy, FansBet will be able operate worldwide.

Delasport CEO, Oren Cohen Shwartz, said: “We are honoured to be chosen by FansBet as their new provider and look forward to being part of their expansion. I am sure that our premium solution of Sportsbook, Casino, PAM, and Managed Services will allow FansBet to take a lead in their markets, engage with their player in new exciting ways and see rapid growth.”

Enda Gaffney, CEO of FansBet, added: ” We strongly believe in offering our players the best possible experience for their everyday betting and gaming. Our new partnership with Delasport will allow us to deliver on our promise and reinforce our commitment to quality across the board. By having access to new markets, we’re excited to see what the future brings to our operation, and our players.”

Sportradar launches virtual stadium solution ahead of World Cup

Data supplier, Sportradar has launched an artificial intelligence and machine learning-driven social engagement solution for operators called Sportradar Virtual Stadium. The purpose of the new solution is to help operators connect with bettors and enrich the user experience throughout the upcoming World Cup.

The solution is available worldwide and also allows bettors to socialise with other individuals while the tournament is happening. The solution will be hosted on a sportsbook’s homepage and runs alongside sport-specific betting content.

Blaz Zitnik, MD of betting entertainment tools at Sportradar said: “Built upon our more than 20 years’ experience in the data space and an unrivalled tech stack, the Sportradar Virtual Stadium solution is helping operators maximise the full commercial potential of this winter’s global soccer tournament. By combining innovative engagement tools with deep end user insights, operators can deliver a personalised soccer experience that engages their customers for longer periods of time and increases loyalty.”