This week in B2B news (17 May)

Wazdan enters Philippines market

Wazdan has entered the Filipino market after signing a deal with SG8, one of the leading operators in the country.

The agreement means 46 Wazdan games will be made available to SG8 players.

This is the latest market entry for Wazdan as the supplier continues establishing its presence across Asia.

Radka Bacheva, Wazdan head of sales, said: “The Philippines boasts an incredible amount of igaming potential and so we are delighted to enter the market with SG8, a leading player within the country.”

SG8 CEO, Heng Chin Sheng, added: “It’s an honour to welcome Wazdan to the Filipino market for the first time as part of this deal – we’ve seen the reception to its innovative slots across the world and are delighted to bring them to our players.”

Evoplay lands deal with Europebet to expand in Georgia

Evoplay has increased its presence in Georgia after signing an agreement with Europebet.

The deal will see 20 of the studio’s most popular titles become available to Georgian players through Europebet’s online casino. 

Ihor Zarechnyi, Evoplay chief business development officer, said: “Georgia has always been a market of huge appeal to us at Evoplay and it is fantastic to further branch out and be able to offer our award-winning games to more players thanks to this new partnership with Europebet.”

Mindia Tskilauri, Europebet slots product manager, added: “As we continue to bolster our reputation as a leading casino brand within the Georgia market, we are thrilled at agreeing a deal with Evoplay to enhance our presence.”

BetComply, RiskCherry and White Coral join forces

Compliance consultancy BetComply, independent test lab RiskCherry and legal advisory White Coral have formed a strategic alliance that will see the three firms offer a go-to-market service.

BetComply is to take charge of pre-compliance testing, understanding technical requirements and policy drafting, while RiskCherry will oversee testing, inspection and certification. White Coral will offer legal coverage across software agreements, sales contracts and more.

BetComply CEO, Daniel Brooke, said: “For too long, launching content in new markets was a fragmented and frustrating process for games studios.

“By teaming up with RiskCherry and White Coral, we’re able to eliminate the guesswork, opacity and many of the hidden costs. This isn’t just streamlining a process; we’re setting a new standard for the industry.”

Sportradar boasts AI odds tech and signs UTR Sports deal

Sportradar’s AI-driven personalised odds technology, Alpha Odds, increased profits for bookmakers by 15% during the qualifying rounds of Euro 2024.

With the tournament edging closer and expected to generate €62.2bn in global betting turnover, the supplier revealed its tool had a strong impact for firm’s financial performance.

Darren Small, SVP of managed trading services at Sportradar, said: “The predictive capabilities that Sportradar has developed for Alpha Odds are proving to be a game-changer ahead of this summer’s tournament, enabling operators to consistently improve profitability and deliver higher margins across football betting.”

Elsewhere, Sportradar has penned an agreement with UTR Sports that will see the supplier boost engagement with the UTR Pro Tennis Tour (PTT).

As part of the deal, Sportradar boasts exclusive rights for official PTT data and AV streaming content for betting purposes, while also tasked with expanding in-play betting opportunities for the tour.

“We are excited to partner with the great team at Sportradar,” said UTR chairman and CEO, Mark Leschly. “The success of the UTR Pro Tennis Tour has exceeded expectations, and the continued growth looks brighter than ever, with a significant expansion of the tour coming in 2025.”

Cogniplay announces new social casino platform

CogniPlay has launched a new social casino product that aims to provide an online sweepstakes or social gaming platform to new clients.

The system is designed to be modular, which enables customers to tailor their brand and offering to what they feel will spark optimum performance.

The supplier’s product aims to provide users with a full white-label style solution and give brands an efficient route to market for potential new sweepstake casino owners.

CogniPlay CEO, Allan Turner, explained: “We are very proud to take the CogniPlay product to market and are excited that people who want to start a new social or sweeps brand can get in touch with us to see what we can do for them, or in fact established brands that are unhappy with their existing provider.

NuxGame seals Vivo Gaming partnership

NuxGame has added to its live casino content offering after partnering with Vivo Gaming.

Vivo Gaming’s entire portfolio will now become available to NuxGame’s customers, including live casino games such as blackjack and roulette.

Dmitry Volkov, NuxGame chief revenue officer, said: “We are thrilled to be partnering with Vivo Gaming and to further augment our impressive live casino offering.

“The agreement will allow operators to seamlessly localise their portfolio while simultaneously delivering players some of the most engaging experiences available on the market.”