This week in B2B news (14 March) 

ALT Sports Data lands bet365 deal 

ALT Sports Data has announced a global partnership with bet365, which will leverage the supplier’s official sports partnerships, official data analytics, real-time information and unique fan access. 

The collaboration will see bet365 diversify its offerings, granting its users access to more personalised, engaging markets. The operator aims to drive engagement from new bettors seeking different options. 

“We are thrilled to collaborate with bet365, a true global leader in sports betting,” said Joe Dunnigan, founder and CEO of ALT Sports Data. “This partnership marks a significant step in our mission to bring alternative sports into the mainstream.” 

A bet365 spokesperson added: “ALT Sports Data provides us with access to an exclusive audience with advanced insights, and we are excited to partner with an industry leader. We look forward to integrating new developments as we continue to create the best player experience for our customers.” 

Swintt names new CCO 

Swintt has strengthened its C-suite via the addition of Anthony Dalla-Giacoma as the supplier’s new chief commercial officer (CCO). 

With over 15 years of industry experience, Dalla-Giacoma previously held positions at NetEnt and QuickSpin, where he most recently served as CCO. Both roles came either side of a year-long stint as a self-employed igaming consultant. 

Dalla-Giacoma explained: “Swintt is one of the most exciting game developers in the industry, and I’ve been following its success with great admiration for some time. Joining the team as CCO is a truly exciting opportunity, and I look forward to using my experience to help drive the business to new heights.” 

Swintt CEO David Mann added: “Anthony is a fantastic addition to our management team and was top of mind when we set out to fill this role. He is one of the most experienced commercial specialists in the industry, with a proven track record of driving success at some of the biggest content providers.” 

Playson pens new Brazilian partnership 

Playson has expanded its presence in recently regulated Brazil after signing a deal with local operator KTO. 

The supplier’s latest agreement in the region will enable it to provide KTO players with several of its most popular games via the Bragg HUB delivery solution. 

Cristhian Zito, Playson sales manager, said: “We are thrilled to bring our industry-leading games to Brazilian players through KTO, extending our reach across this thriving market. We are confident that our content will resonate well with KTO’s audience and further strengthen our position in the region.” 

Bart Lodder, a consultant on behalf of KTO, noted: “Playson’s exceptional portfolio is an excellent addition for our customers. Playson’s games are renowned for detailed graphics, exciting features and player engagement potential.” 

Incentive Games joins forces with Aristocrat Interactive 

Incentive Games has confirmed its collaboration with Aristocrat Interactive, the real-money gaming (RMG) division of Australian supplier Aristocrat. 

As part of the agreement, Incentive Games will distribute its portfolio of free-to-play and RMG content via the Aristocrat Interactive network, before the games are tailored to resonate with Aristocrat’s operator partners and their players. 

John Gordon, Incentive Games CEO, explained: “We are thrilled to work with Aristocrat Interactive, a renowned industry leader and exceptional aggregator that we know will showcase our games with the care and attention they deserve.” 

Ashley Bloor, director of partnerships at Aristocrat Interactive Content and Aggregation, added: “We are delighted to offer Incentive Games content through our aggregation platform, further enhancing our ability to provide diverse and dynamic experiences for our customers.” 

Booming Games expands in Africa 

Booming Games has announced a new partnership with global operator World Star Betting in a move that will aim to enhance the gaming experience for players in the African market. 

Booming Games’ titles will soon be available to users in Lesotho, Malawi, Uganda, Zambia, Namibia and Congo via World Star Betting’s website and app. 

Solomon Godwin, Booming Games head of Africa, said: “Partnering with World Star Betting presents an incredible opportunity for Booming Games to continue providing its exceptional and unparalleled gaming experience to players across Africa.” 

Vladimir Davidovic, director of product development at World Star Group, added: “We’re very excited about rolling out Booming Games on our betting platform in all our jurisdictions. We know it will add value to our offerings and make our product even more attractive to our customers.” 

Stakelogic’s Swiss strategy 

Stakelogic has strengthened its foothold in the Swiss online casino market via a deal with Jackpot.ch, the online arm of Grand Casino Baden. 

To mark the deal, Stakelogic has released a branded Jackpot.ch Chromakey 7-seat Blackjack table, which will bolster Jackpot.ch’s position as a leading Swiss online casino. 

Neil Tanti, Stakelogic head of sales, remarked: “We are excited to team up with Jackpot.ch, one of Switzerland’s biggest online casinos, to introduce our branded seven-seat blackjack table.” 

Brian Christner, chief of online gaming at Jackpot.ch, said: “We are very excited about this partnership with Stakelogic. Their cutting-edge technology and dedication to quality align with Jackpot.ch’s mission to provide our players with the best gaming experience.”