This week in B2B news (12 May)
Coral releases new documentary about Joe Tizzard’s first season
Coral has released a new six-part documentary series called Taking the Reins, which follows Joe Tizzard’s first season as a racehorse trainer after he took over the family-run Venn Farm operation from his father, Colin.
The series, which is produced by Equine Productions, will follow Tizzard and his team, along with his family, owners and racehorses from mid-November as the team prepares for the Gold Cup meeting at Newbury. It will continue over the Christmas period, into January for Festivals Trails Day, through to the Cheltenham Festival and finally The Grand National in April.
All the episodes were released on the Coral Racing Club YouTube channel via its distribution partner, Racing Post.
Simon Clare, Coral PR director and executive producer of Taking the Reins, said: “Coral is a horseracing brand through and through, and our main aim is to get our customers closer to the action to enhance their passion for the sport.
“We hope viewers will find this an entertaining and exciting watch and would like to thank Joe and everyone who participated in the series for their willingness to open their lives and emotions to the cameras.”
Dave James, CEO of Equine Productions and executive producer of Taking the Reins, added: “We believe, at its heart, it is a story about racing people for racing people, though there will also be a natural appeal to general sport lovers too.
“We are hugely grateful to Joe for letting us in and opening up. We had full access to the yard and the team and we thank them for giving the project their all, even when times got tough. An added thank you has to go to the team at Coral for backing this unwritten story.”
Beter collaborates with BetConstruct for 24/7 sports and esports coverage
Beter has announced a new partnership with BetConstruct to deliver its 24/7 sports and esports events.
As part of the agreement, Beter will offer BetConstruct its in-house table tennis matches from the Setka Cup as well as efootball, basketball and CS: GO events under the ESportsBattle brand.
Yori Arami, chief revenue officer at Beter, commented: “We’re excited to build upon our partnership with BetConstruct by offering our top-tier sports and esports content, along with our premium live casino services.”
Tigran Meliksetyan, head of sports at BetConstruct, said: “We are confident that integrating Beter’s offerings into our versatile and award-winning platform will derive significant benefits for our partners. We look forward to a long and prosperous partnership with Beter.”
Booming Games enters the Colombian market with Rivalo deal
Booming Games has debuted in the Colombian market through a new deal with Rivalo.
The operator has integrated four of Booming Games’ titles: Cash Pig and Buffalo Hold and Win, Crack the Bank Hold and Win, and Megahops Megaways.
Frederik Niehusen, Booming Games CCO, said: “Collaborating with Rivalo, a renowned and established brand, marks a significant milestone for our company. This partnership will enhance our presence in Latam markets, and we eagerly anticipate a fruitful collaboration.”
Felipe Agüero, country manager at Rivalo, remarked: “We are delighted to onboard Booming Games, a prominent and dynamic game provider, whose comprehensive portfolio offers a thrilling and varied selection of products.”
PandaScore takes its esports bet builder product live with Ladbrokes Australia
PandaScore has taken its esports-specific bet builder product live with Ladbrokes Australia.
The pair launched the product ahead of the BLAST.tv Paris Major Counter-Strike tournament.
Flavien Guillocheau, PandaScore CEO, commented: “It’s an exciting time for esports betting. Collaborating with Ladbrokes Australia to go live with our bet builder product right before the Paris Major is a key step for product innovation in this industry. BetBuilder is something that the esports betting industry wants and has been eager to integrate into its esports vertical.”
Don Forbes, trading director at Ladbrokes Australia, added: “We’ve enjoyed a very successful working relationship with PandaScore and rolling out bet builder to our customers is a great next step for all parties involved.”
Pragmatic Play expands in Ontario with bet365
Pragmatic Play has taken its entire content portfolio live in Ontario with bet365.
Through the partnership, the supplier’s live casino games are now available in the province for the first time, with players having access to games such as Sweet Bonanza CandyLand and PowerUP Roulette.
Irina Cornides, Pragmatic Play COO, said: “Partnering with bet365 in Ontario is an exciting move for us at Pragmatic Play as we continue to expand our reach in regulated markets across the world.”
A bet365 spokesperson commented: “We are proud to extend our partnership with Pragmatic Play into the Ontario market. Its combination of award-winning innovative slots and live games perfectly fits bet365’s games product, and will be a welcome addition for our Ontario customers.”
Playson pens Vincitu deal
Playson has expanded its reach in the Italian market via a new deal with Vincitu.
The latest agreement for the supplier will initially see a trio of Playson’s most popular titles go live with the operator via tech consultancy Exalogic, with more titles set to follow soon.
Alessandra Rosati, account manager at Playson, remarked: “These three games are some of our best and we are convinced the operator’s player base will love the variety we have to offer. With more games set to be released in 2023, we look forward to establishing a long and fruitful partnership with Vincitu.”
Francesco Marra, casino manager at Vincitu, added: “We are delighted that the product has gone online with Playson. Going online with Playson means we continue to grow more every day, thanks to the great quality of products and technologies of one of the most advanced casino providers in the European market.”