This week in B2B news (11 October) 

Oddin.gg’s latest launch 

Oddin.gg has launched a new bet builder which will offer “virtually unlimited” betting options across both virtual sports and esports.

At the time of the launch, the Oddin.gg bet builder already offers 26 selections across 12 markets in eFootball, and up to 97 selections across 10 markets in Counter-Strike 2. 

Jan Suchomel, Oddin.gg head of product management, said: “We’re committed to helping our partners educate their player base about this exciting new functionality, how it’s used and what they can expect from it.

“BetBuilder introduces a lot of new ways for bettors to engage, and its launch creates an opportunity to fuel excitement about esports betting.” 

EveryMatrix joins Mexican trade body

EveryMatrix has become the latest member of the Mexican Gaming Association as the firm ramps up its commitment to the Latam igaming market. 

The supplier has joined the Mexican Association for permit holders, operators and suppliers of the entertainment and gambling industry (AIEJA), ensuring it is able to take part in, and sponsor, future workshops and seminars, as well as gain insights from other AIEJA members. 

Erik Nyman, EveryMatrix Americas president, explained: “We’re delighted to join AIEJA and its many valued members, and I would like to extend my thanks to the organisation for their warm welcome.

“Mexico is a country full of potential that blends North American traditional gambling behaviour with Latin American influences, making it a specific market of interest as we expand our business in the region.” 

Paysafe and GiG join forces 

Paysafe has announced a strategic partnership with Gaming Innovation Group (GiG) to become the supplier’s endorsed payments provider for operators integrating GiG’s CoreX solution

CoreX is GiG’s AI-driven PAM which launched in January and serves both online casino and sports betting, allowing brands to localise operations to any regulated jurisdiction.

“We’re delighted to partner with Gaming Innovation Group, which is one of the gaming industry’s true innovators when it comes to player account management platforms,” said Zak Cutler, president of global gaming at Paysafe.

James Coxon, GiG COO, added: “Partnering with Paysafe marks another important step forward in ensuring that our operators have access to the most seamless, flexible and secure payment solutions available on the market, tailored to their specific market needs.” 

Optimove unveils OptiPromo

Optimove has unveiled OptiPromo, a new tool designed to deliver dynamic, CRM-powered promotions and rewards tailored to specific players.

OptiPromo leverages player data to boost engagement and optimise promotion spending, as well as automating “complex reward calculations”. 

Other features include CRM-powered promotions, CRM-powered rewards, streamlined promotion management and optimised budget allocation. 

Pini Yakuel, Optimove CEO, said: “Until now, marketers have lacked the powerful capabilities to deliver truly personalised promotions at scale and using holistic CRM data. 

“With OptiPromo, brands can automate the calculation of dynamic rewards and leverage comprehensive CRM data to tailor promotions to each customer’s unique journey.”

Octoplay enters Michigan

Octoplay has expanded into North America by securing a provisional licence to operate in Michigan, the supplier’s first foray into the US market. 

The move to the Great Lakes State comes soon after Octoplay increased its presence in several different European markets, including Italy, Slovakia and Denmark

Gavin Hamilton, Octoplay chairman, explained: “Obtaining the Michigan provisional licence marks the beginning of our entry into the US, a key market for our future growth.

“While we’ve seen great success in European markets recently, our entry into the US represents a new chapter for Octoplay. We’re committed to establishing a strong presence in the American igaming landscape, leveraging our experience in regulated markets to deliver exceptional gaming experiences to US players and operators.” 

BGaming lands SpinOro partnership 

BGaming’s European presence has been bolstered thanks to the supplier’s latest strategic partnership with aggregation platform SpinOro, ensuring BGaming’s titles will be made available to a wider player base. 

The deal means BGaming will expand into multiple European regulated markets, including Spain, Lithuania, Romania, and Bulgaria, through SpinOro’s operator partners. 

Olga Levshina, BGaming chief commercial officer, said: “We are delighted to partner with SpinOro to deliver our wide-ranging content library to more European players than ever before. SpinOro is renowned for offering the best cross-platform games to boost player activity and increase retention.” 

Jeff Letlat, COO at SpinOro, added: “We are thrilled to have BGaming join our SpinOro aggregation platform among the best providers in igaming, and remain confident that their releases will continue to surprise and excite players as more are added.”