This week in B2B news (11 March)

Playson teams up with Betclic Group

Casino software developer Playson has signed an agreement with European operator Betclic Group.

Betclic Group covers a number of European markets, including Italy, Malta, Portugal, Poland and Sweden. In addition, the brands will directly integrate Playson’s collection of slot titles and the provider’s retention-enhancing suite of integration-free engagement tools.

Speaking about the partnership, Playson sales director Blanka Homor said: “We are thrilled to partner with the Betclic Group, which boasts an impressive plethora of widely recognised brand names.

“With the delivery of our cutting-edge collection of slots and retention tools, the group’s online brands will continue to go from strength to strength in the coming period thanks to our quality content offering.”

Betclic Group casino manager François Dogon added: “Betclic Group is always driven by the customer-centric approach, and we are delighted to integrate the supplier’s world-class content, as Playson’s immersive games make for a welcome addition to any operator portfolio.

“With a deserved reputation for excellence, we have no doubt that Playson’s innovative product offering will be warmly received across our extensive operator portfolio.”

Swintt partners with Paf to expand European presence

Casino games provider Swintt has struck a new partnership with Åland Islands-based operator Paf. The deal will see the provider supply its games to the Scandinavian market.

Swintt CCO David Mann said: “Paf is undoubtedly one of the best-known brands in Scandinavia and the Baltic region, and we’re thrilled to be able to debut our full catalogue of slots on their platform. The new partnership will see Swintt significantly expand its presence in several key markets while giving Paf players the chance to take our award-winning games for a spin.”

Eric Castro, head of content, casino and games at Paf, added: “In the past two years, Swintt has established itself as one of the industry’s premium software providers and we’re delighted to welcome them on board. Hosting Swintt games will enable us to offer many new and exciting options to our players and further cement Paf’s reputation as being the place to play for the very best in quality entertainment.”

Pragmatic Play goes live with Admiral Casino in the UK

Pragmatic Play has signed a deal to supply its slots catalogue to Admiral Casino to enrich its presence in the UK market.

The agreement will see the supplier’s full suite of over 200 slot titles made available to Admiral Casino’s customers. The UK online brand of Austria-based operator NOVOMATIC, Admiral Casino, offers Pragmatic Play exposure in one of Europe’s biggest markets.

Pragmatic Play chief business development officer Yossi Barzely said: “We are delighted to be able to offer our popular portfolio to a greater number of players in the UK by partnering with such a key brand in the market.

“Widening our distribution network with reputable online casinos such as Admiral means giving our audience more opportunities to enjoy and engage with our leading products. ”

Richard Poole, Admiral Casino operations director, said: “We pride ourselves on the delivery of a first-class casino entertainment experience to our customers, so we are delighted to be partnering with Pragmatic Play and offering their vast array of quality slots games.”

“We’re looking forward to the positive reaction of our players following this significant addition to our games offering.”

CashtoCode goes live in 10 new countries and 300,000 locations in global expansion

CashtoCode has expanded its availability to more than 300,000 retail locations across 10 new countries. This expansion will allow merchants instant access to countries across Latam, Asia and Africa.

Notable new CashtoCode locations include 7-Eleven in Mexico, Santander in Brazil and Western Union in the Philippines.

“This rapid expansion of our global footprint offers some big benefits to merchants and customers alike,” said CashtoCode CEO Jens Bader. “Cash deposits have always proven to be an effective driver of incremental revenue, and many digital entertainment providers are exploring new ways of adding cash to their payments ecosystem.

“This expansion gives existing merchants the ability to immediately tap into a diverse mix of cash-centric countries and emerging markets. For customers who like cash, our service is secure, reliable and easy to use, and will fill a gap in the market for simple and accessible payment options. To put the 300,000 locations figure into perspective, there are 39,000 McDonald’s locations worldwide,” Bader added.

iSoftBet signs strategic deal with PokerStars

iSoftBet has signed a partnership with operator PokerStars that will see iSoftBet’s complete portfolio of titles made available with the brand.

Federica Faggiano, CCO at iSoftBet, said: “PokerStars are a huge global brand, and we’re thrilled to take our stable of games live with them.

“Having a name like PokerStars in our client portfolio is a huge statement of success for us, and we keep hitting new heights as a business.”