This week in B2B news (11 April) 

Playson expands European presence 

Playson has strengthened its position in Europe thanks to a partnership with Latvian operator Fenikss. 

Playson’s entire portfolio of games is now accessible to Fenikss’ players, with the integration of Playson’s titles facilitated by Relax Gaming’s aggregation platform. 

Blanka Homor, Playson sales director, said: “We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, which will benefit from an array of our strongest performing titles.” 

Martins Opmanis, head of Fenikss igaming department, added: “Playson’s slots continue to be in high demand across Europe and we are delighted to host a selection of their titles on our online platform.” 

RubyPlay’s portfolio now live in Italy 

RubyPlay has delivered its entire suite of slot titles to Betsson-owned StarCasinò, representing the first time the supplier has launched its full portfolio with an Italian operator. 

The integration of RubyPlay’s games will take a month, while StarCasinò players can expect three new games per day. 

Dr Eyal Loz, RubyPlay chief product officer (CPO), explained: “It’s incredibly exciting to see our full games portfolio go live in Italy with StarCasinò. This marks a key moment in RubyPlay’s growth as we deepen our presence in the market with one of the most respected operators.” 

Fabio Denegri, head of gaming and sports Italy at Betsson Group, said: “With its innovative titles and variety of mechanics, we are confident Rubyplay will win the hearts of our users, adding significant value to our online gaming offering.” 

Tombola joins forces with ClearStake 

Flutter-owned tombola has partnered with ClearStake to help deliver the operator’s financial risk checks requirements.

ClearStake will power tombola’s light touch financial vulnerability check process in cases where additional customer insights are required, without the need to upload documents. 

Martin Burt, ClearStake CEO, said: “ClearStake has been able to provide tombola with a solution that not only enables their players to provide the required information in a matter of seconds but also substantially decreases the burden on operational resources.” 

Alex Rickus, tombola director of operations, added: “ClearStake enables us to conduct thorough checks in the fastest and most non-intrusive way possible. It’s been an absolute pleasure working with the ClearStake team, and we look forward to building upon this relationship in the future and implementing it at other points in the player journey.” 

EveryMatrix appoints new casino CCO 

EveryMatrix has confirmed the appointment of Marc Burroughes as chief commercial officer (CCO) of the supplier’s casino division, CasinoEngine. 

Burroughes brings over 15 years of experience within the igaming industry, having previously held senior roles at IGT, Light & Wonder and OpenBet.

Burroughes remarked: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give. 

“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.” 

MetaBet renews Catena Media deal 

MetaBet has confirmed it has extended its partnership with Catena Media, five years on from the first deal being struck between the two firms. 

As a result of the deal’s renewal, several MetaBet features, including its customisable widgets, will be integrated across Catena Media’s digital properties. 

Moving forward, both companies will work together to produce advanced automation features.

Mark Phillip, MetaBet CEO and founder, said: “Catena Media has long been one of our most impactful and collaborative partners, so we’re thrilled to start this new era.

“This renewed partnership further cements MetaBet as the leading provider of engagement tools that help performance marketers monetise their sports touchpoints and drive more conversions.” 

Pierre Cadena, COO at Catena Media, added: “Looking ahead to 2025, we’re excited to work together on new automated sport-related engagement, which will strengthen the connection between fans and the betting experience.” 

Virgin Bet’s Women’s Day returns

Virgin Bet’s Women’s Day is returning for its third edition, with the sponsorship activation to celebrate women in horseracing at Kempton Park on Easter Monday.

The event will include a live panel, featuring key women in racing, including Racing Welfare COO Gemma Waterhouse.

Virgin Bet has also pledged a £28,000 donation to Racing Welfare, with a cheque to be presented to Waterhouse on the day.

Dominic Vye, Virgin Bet marketing director, said: “We’re proud to bring this event back for a third year, reinforcing our commitment to breaking down barriers in sport and ensuring racing is a space where everyone feels welcome.

“Through ‘A Good Bet,’ we’re championing inclusivity, and this initiative is a fantastic example of that in action.”

Incentive Games gains UK licence 

Incentive Games has been granted a UK licence by the Gambling Commission, enabling the supplier to offer its selection of real-money games to all regulated operators in the market. 

The Edinburgh-based firm said the licence award demonstrated its “unwavering commitment” to operating at high levels of “compliance, quality and integrity”.

Ahmed Baker, Incentive Games CCO, explained: “Securing our UK Gambling Commission licence is a major milestone for Incentive Games. It reinforces our dedication to meeting the highest regulatory standards while continuing to develop world-class products for our partners.  

“The UK is a critical market for us and we’re thrilled to introduce our industry-leading real-money games to UK operators and players. This achievement marks a pivotal step forward in our growth strategy.” 

Hub88 integrates Slotmill titles 

Hub88 has signed a content distribution deal with Slotmill, which will see the supplier’s games entire portfolio become available to the platform’s operator partners. 

Slotmill’s titles, including in Fortune Pandas, Eternal Dusk and Last Man Standing, will now be available to Hub88’s operator partners in multiple markets.

Ollie Castleman, Hub88 managing director, explained: “We’re thrilled to welcome Slotmill to our platform. Their creative approach to slot development and dedication to providing top-tier player experiences will undoubtedly add significant value to our operator network.” 

Jamie Boyle, product owner at Slotmill, added: “This partnership with Hub88 enables us to extend our reach globally and offer even more players the opportunity to experience our unique games.”