This week in B2B news (1 March)

S Gaming and William Hill join forces to deliver online casino content to the UK

S Gaming has announced a strategic partnership with William Hill designed to drive growth and innovation within the UK market.

The first fruits of this budding new relationship is the Show me the Vault slot, which is available now as part of its general release to William Hill players. 

Charles Mott, CEO of S Gaming, said: “We are thrilled to join forces with William Hill, a powerhouse in the gambling sector, for this exciting collaboration. Our partnership represents a strategic alignment of our shared commitment to delivering exceptional gaming experiences to players in the UK market and beyond. With ‘Show me the Vault’ as our inaugural game release, we are excited to showcase the innovative and engaging content that defines S Gaming.”

Stakelogic expands Ontario market presence with Betty partnership

Stakelogic, the Malta-based casino software provider, has partnered with Betty casino in Ontario, enabling players on the platform to access the provider’s full range of slots, game shows, roulette, blackjack and live casino games.

Only a few weeks ago, Stakelogic secured its licence for Rhode Island as it bids to expand across North America.

Neil Tanti, senior sales manager at Stakelogic, said: “Betty is an operator that really understands what Ontarians want from their online casino experience. By focusing its operations on Ontario, it is in a unique position to fully grasp the market’s demands, making it a fantastic partner to work with as we continue to grow in the region.”

Casino operations manager at Betty, Paraskeva Smirnova, remarked: “At Betty, our singular vision is to provide the players of Ontario with the most daring and exciting gaming content on the market. Adding Stakelogic to our slots and live casino lobbies is a move that further highlights our commitment to this goal.”

AvatarUX goes live in Michigan following partnership with Caesars Palace Online Casino

Slots provider AvatarUX has entered the US market for the first time following an exclusive launch on Caesars Palace Online Casino in Michigan.

The first AvatarUX slot, KokeshiPop, launched on February 7. Following this initial launch, more titles are set to be released in regulated markets across the US and Canada soon.

AvatarUX CEO, Lara Falzon, said: “Caesars is a name that needs no introduction in the world of gaming and casino entertainment, and we’re delighted to make our US market entry with such a prestigious brand.”

Matthew Sunderland, senior vice president and chief igaming officer at Caesars Digital, added: “We are pleased to be the first operator in the US to bring AvatarUX’s content exclusively to our players, starting with KokeshiPop. This exciting launch falls in line with our goal of offering fresh and innovative content to our players across our igaming platforms.”

White Hat Studios expands into West Virginia thanks to Caesars Digital collaboration

The ‘house of brands’ provider to the US igaming market, White Hat Studios, is now live in West Virginia, with its premium branded titles available to play at Caesars Palace Online Casino.

White Hat Studios has already enjoyed substantial success working with Caesars Digital in Michigan and Pennsylvania, with its premium slots and table games constantly performing well.

CEO at White Hat Studios Andy Whitworth said: “We’ve seen incredible results through our partnership with Caesars, one of the leading operators in the US market, so we’re thrilled to be expanding upon that with entry into West Virginia.”

Ricardo Cornejo Rivas, vice-president of online gaming at Caesars Digital, commented: “White Hat Studios is a valuable partner for us that continues to add impressive gaming content to our platforms. Their dynamic and expansive range of titles have been embraced by our players in multiple jurisdictions, so we’re thrilled to bring more of their popular games to our West Virginia players.”

Push Gaming and NEO.bet partner up to bring slots portfolio to Ontario

Leading B2B casino software supplier Push Gaming has entered into a collaboration with NEO.bet to deliver its slots portfolio to players in Ontario.

The partnership is Push Gaming’s latest commercial activity as it looks to ramp up its expansion in regulated global markets in 2024.

Fiona Hickey, director of new business and markets at Push Gaming, said: “NEO.bet is a fantastic example of a slick, contemporary brand and an exciting new operator, so of course we’re pleased to see our content feature on its platform.”

Head of casino at Neo.bet, Simon Erpenbach, added: “Push has one of the most vibrant and invigorating range of slots in the market today, so we had to make sure they were part of our online offerings. We pride ourselves on providing the very latest in entertainment for our loyal customers and this partnership with Push fits the bill perfectly.”