This week in B2B news (06 January)

1X2 Network inks content partnership with Markor Technology

1X2 has announced a new content partnership agreement with Markor Technology.

As part of the deal, Markor will integrate 1X2’s portfolio of casino content onto its aggregation platform. The platform has more than 6,000 games from over 75 software providers.

The deal will see the addition of games from 1X2’s production houses, including 1X2gaming and Iron Dog Studios.

Kevin Reid, CEO at 1X2 Network, said: “The Markor tie-up is a good fit for us. We’re both ambitious, exciting companies that innovate through technology and have both seen an enormous amount of growth. There’s a lot of mutual admiration, and hopefully we will continue these remarkable growth stories as partners for many years to come.”

Melissa Summerfield, CEO at Markor Technology, added: “We only curate the best content the online gaming space has to offer on our aggregation platform, and we’ve been fans of 1X2gaming’s and Iron Dog’s games for many years, so we’re thrilled to have them on board. This is an important step in our mission to create the best online casino solution on the market.”

Blueprint Gaming expands Ontario presence with new NorthStar Bets agreement

Blueprint Gaming has furthered its footprint in the Ontario market thanks to a new partnership with NorthStar Gaming, which owns NorthStar Bets.

A number of titles are already live with the operator, and the deal will eventually see the studio’s entire slots portfolio made available for NorthStar’s players.

Jo Purvis, director of key accounts and marketing UK at Blueprint Gaming, commented: “Ontario is one of our key markets and has been instrumental in our growth across regulated markets in 2022. Partnering with NorthStar Bets will play a considerable role in our growth there going forward and puts our slots in front of an impressive swathe of new players.”

Michael Moskowitz, CEO and a founding partner of NorthStar Gaming, remarked: “We’re proud to provide a uniquely local, content-driven and premium gaming experience to Ontario consumers.

“As we continue to expand our offering, a crucial part of that growth is achieved by partnering with reputable and established suppliers of quality gaming experiences, so Blueprint Gaming is a welcome addition to the NorthStar Bets platform.”

Greentube signs new Latin America deal with Latamwin

Greentube, the NOVOMATIC Interactive division, has boosted its presence in Latin America after signing a deal with Latamwin.

The partnership will see Greentube supply a selection of new and classic games to Latamwin’s customers in Chile, with Mexico to follow.

Julia Schagerl, key account and sales manager Latam at Greentube, said: “Players across Latin America have already shown that they have a great appetite for our games and this deal in Chile is a testament to the popularity of our content in this key region. LatamWin is a great partner for us as we expand our footprint across numerous regulated markets and allows us to introduce even more people to our fantastic Greentube titles.”

Wilfred Adelsdorfer, CEO at Latamwin, added: “Greentube is known worldwide for providing incredibly memorable games, so to be able to integrate their slot portfolio onto our platform is great for both ourselves and the players who will now be able to access their iconic slots.”

Pariplay furthers reach in the US with Caesars Sportsbook & Casino launch in New Jersey

NeoGames has announced that its subsidiary Pariplay, has taken its first batch of content live with Caesars Sportsbook & Casino in New Jersey.

A range of slots from Pariplay’s in-house studio, Wizard Games, have gone live in the Garden State. In addition, Pariplay has also lined up further US-focused content for Caesars from its Ignite partners and third-party vendors. This includes a suite of games already live in other markets and titles created specifically for the US audience.

Tsachi Maimon, president of NeoGames, said: “We continue to make great strides in the North American iGaming market, and this launch represents a major milestone for us as we continue to provide players in the region with a wide range of content that we believe will hold great appeal. It’s fantastic to have taken the first step in taking our casino products live with Caesars and we look forward to continuing to work together.”

Matthew Sunderland, senior VP at Caesars, added: “Pariplay has access to a huge wealth of content, including its excellent Wizard Games range, so it’s a positive step to launch its new content for our audience in New Jersey. Its games add plenty of weight to our already wide-ranging portfolio and our players are sure to be engaged and entertained by what’s offered both now and in the future.”

Playson to supply Grand Casino Baden with its premium games selection

Playson has agreed to a content integration deal in Switzerland with Grand Casino Baden.

The deal will see Playson integrate its suite of casino games with the operator’s online brand Jackpots.ch, including recent releases such as Lion Gems: Hold and Win, Wold Power Megaways and Diamond Fortunator: Hold and Win.

Blanka Homor, sales director at Playson, remarked: “We’re pleased to have reached an agreement with Grand Casino Baden, one of the most prominent operators in Switzerland.

“The deal not only allows us to grow in a key market, but also offer our popular titles to more players across the country. We hope to continue growing in Switzerland and reach more significant deals with local operators.”

Brian Christner, chief of online gaming at Grand Casino Baden, added: “We’re delighted to have Playson on board with us; integrating its much-loved titles into our product offering is fantastic news for our players.

“As one of the biggest online casino operators in the country, it’s important that we continue delivering rich gaming experiences. I’m confident that we will do just that, with Playson’s engaging content now available on our site.”

Pragmatic Play strengthens its presence in Switzerland

Pragmatic Play has furthered its presence in the Swiss market following the rollout of its slots content with the Partouche Groupe-owned brand Pasino.ch.

The now-live agreement has seen the launch of Pragmatic Play’s entire slots portfolio and includes titles such as Gates of Olympus, Big Bass Bonanza and The Hand of Midas.

Irina Cornides, COO at Pragmatic Play, said: “The Partouche Groupe is a big name in land-based casinos, and its Pasino brand brings that well-deserved reputation online.

“We are proud to be in perfect alignment with the group’s aim of providing high-quality entertainment, and it presents the perfect opportunity for us to put our award-winning games in front of even more players and grow our footprint in the Swiss market.”

Rupert Ecker, MD at Pasino.ch, added: “Pasino.ch and the Group Partouche stand for the best entertainment and the highest quality for its players. Pragmatic Play’s range of games is thus another important partner and delivers a further upgrade to our licensed Swiss online casino with its popular games.

“We’re delighted to be able to offer our players such a huge number of new titles and we’re sure our slots enthusiasts are going to have a fantastic time with the number of new games available to them.”