This week in B2B news (02 December)

All of the latest news from the supplier sector of the industry, including updates from 3 Oaks Gaming, Lady Luck Games and Relax Gaming

3 Oaks Gaming inks agreement with

Casino games and marketing tools distributor 3 Oaks Gaming has signed a new deal with casino aggregator platform to deliver its portfolio of slot games to the platform’s operator network.

Sebastian Damian, MD at 3 Oaks Gaming, said: “We are extremely dedicated to giving our players the chance to access our games through a number of different routes, and this partnership with will no doubt be a huge success.

“Their innovative platform provides our players with a very accessible system on which to play a fantastic selection of our titles and this will hugely benefit 3 Oaks’ reputation as a high-quality distributor moving forward.”

Vladimir Negine, CEO of, added: “This new collaboration with 3 Oaks Gaming is important for us at as we continue to improve our offering with the very best distributors in the igaming world.

“Providers have a huge amount of trust in us to deliver their slots for them and 3 Oaks has an extremely strong portfolio of slot content, and we are thrilled that its games are being accessible on our platform.”

Lady Luck Games secures UK B2B licence

ReelNRG Limited, part of the LL Lucky Games AB Group, has obtained a B2B licence from the UK Gambling Commission (UKGC).

This licence award means the company can now distribute Lady Luck Games and ReelNRG content to operators via its own platform.

Mads Jørgensen, co-founder and CEO of LL Lucky Games AB, commented: “Securing a UKGC gaming licence is a significant moment for our company. We are now able to provide our premium gaming content to our partners in the world’s preeminent and established market, the United Kingdom.

“This is a moment we’ve all been waiting for, and to see this finally happening is a massive achievement and will open many new doors for Lady Luck Games.”

Pariplay adds Konami Gaming content to its Fusion platform

NeoGames S.A subsidiary Pariplay has agreed a deal to add Konami Gaming’s portfolio of titles to its Fusion platform.

The agreement will see Konami’s online portfolio of land-based casino titles integrated into the Fusion platform and will allow Pariplay’s operator partners to give their players a range of classic and modern titles.

Callum Harris, director of partnerships at Pariplay, said: “Konami Gaming has built a deserved reputation for producing online titles that are of the utmost quality. Its history of success in the land-based world has translated equally well to the digital landscape, and its portfolio is very impressive.

“It is a major boost to be able to add Konami’s games to the Fusion® platform, and we are sure that they will perform very well in markets right across the world.”

Steve Sutherland, president and CEO at Konami Gaming, Inc., added: “Pariplay’s Fusion® platform has a great reach for us in terms of connecting with new customers globally, so this deal represents a great way to get our content in front of broader player audiences.

“Our portfolio of classic and modern titles has stood the test of time and this agreement with Pariplay will help us to continue to excel in both established and emerging markets.”

Metric Gaming enters strategic partnership with Racebook HQ

Sportsbetting supplier Metric Gaming has announced a strategic partnership with racing provider Racebook HQ to supply B2B managed trading services.

Under the terms of the deal, Metric will offer Racebook best-of-breed pricing, risk management and player profiling across horseracing, greyhounds, trotting and harness racing.

Keith Hayes, CEO at Metric Gaming, remarked: “RBHQ is the dominant racing provider globally and from our very first conversations, it was clear we view the landscape in a very similar way. We are excited to bring the combined strength of both companies to shake up the racing market. Alongside the Lacerta Starlizard deal we announced in April, this agreement puts Metric at the forefront of premium managed trading services, and we are incredibly proud to be the only supplier who can offer both RBHQ and Lacerta products.”

Sam Ford, CEO at Racebook HQ, said: “We are extremely excited to announce this partnership, and could not have a found a better partner in Metric Gaming. Technology is at the core of what we do at Racebook HQ, and Metric Gaming clearly hold the same aspirations to create premium products and services for the global betting and gaming industry.”

TonyBet receives Dutch licence ahead of market launch in 2023

TonyBet has received a licence from the Netherlands Gambling Authority (KSA), with the operator now preparing to launch in the market next year.

TonyBet will enter the Dutch market with the platform, powered by the SoftLabs gaming platform.

The operator will offer sports betting services and online casino in Holland upon launch and has a local office in Utrecht.

Jesse Pas, country manager of TonyBet in the Netherlands, commented: “Adding the Dutch gambling licence to our growing portfolio of local licences was an important objective, and we are very proud to have achieved it. Although the competition is very high, we are sure that there is room for a strong local player with a distinctive approach.

Victor Troitsin, CEO of TonyBet Group, added: “TonyBet’s development is focused on Canada, Spain, Portugal, UK and Baltic States. We are very excited to enter promising Dutch market. We are committed to providing players in Netherlands with safe, secure, innovative and exciting online gaming. We will adopt and implement our 12 years of international experience and best practices.”

Relax Gaming signs Air Dice as Powered By partner

Relax Gaming has agreed a Powered By Relax partnership with developer Air Dice.

Air Dice was founded in 2002 in Finland and specialises in slots and strategy-influenced money games, with the likes of Ladbrokes, Napoleon Games and Unibet among its operator partners.

Air Dice’s portfolio of titles will reach a wider audience through this deal due to Relax Gaming’s list of operator partners.

Shelley Hannah, director of casino products at Relax Gaming, said: “Having shown such high levels of ingenuity in its approach to igaming, we’re delighted to welcome Air Dice as a Powered By Relax partner. Intuitive new products like this are exactly what we look out for as we strive to ensure our operator partners stand out from the crowd.

“The deal will enable Air Dice to reach even greater distribution as they continue to innovate on different game formats, and we’re looking forward to showing just how far Powered By can take them.”

Erkki Nikunen, partner and chief business development officer of Air Dice, said: “Entering a partnership with Relax marks a very important moment for Air Dice. This will allow us to distribute our content quicker and to access tier-one operators through ready integrations.

“We’re looking forward to getting our new games like Hero of Dragonland, Goddess of Justice and Fruit Shifter to several new markets with Relax and accelerate our growth.”

3 Oaks Gaming | Lady Luck Games | Launches | Metric Gaming | Pariplay | Racebook HQ | Relax Gaming | TonyBet