TheScore taps Incubeta to boost online marketing presence
Toronto-based operator hires global consultancy firm to increase betting app engagement
TheScore has recruited performance marketing agency Incubeta to boost Google activity for its mobile sports betting app in the US.
The agency works closely with Google’s real-money gaming team to build, manage and execute marketing campaigns aimed at US sports bettors and consumers in Europe.
Incubeta has been hired on a consultancy basis. The global firm boasts 14 locations worldwide, including US offices in Los Angeles and New York.
It has previously worked with the likes of Netflix, HBO and Liverpool FC.
Aubrey Levy, VP of content and marketing at theScore, said: “We’re excited to work with Incubeta, a company that has extensive digital marketing experience within the betting and gaming industry.
TheScore Bet is rapidly growing and we look forward to working with and leveraging Incubeta’s performance marketing expertise in reaching new users for our mobile betting app,” he added.
TheScore betting app experienced record betting activity during December 2020.