Launches

The week in B2B news (9 October 2020)

All the latest news from the supplier side of the industry, including updates Push Gaming, Playson and Red Tiger

Pragmatic Play grows Latam footprint

Pragmatic Play has expanded its Latam footprint after inking a slot supply agreement with Colombian operator Zamba.

Zamba customers will be afforded access to Pragmatic’s full slot portfolio, as well as a catalogue of table games.

Victor Arias, Pragmatic Play Latam VP, said: “We’re delighted to further strengthen our position in the regulated Colombian territory by going live with Zamba.”

Santiago Melo, Zamba business unit manager, added: “Growing our offering is vital to keep growing our customer base and Pragmatic Play has incredible diversity in its slot portfolio.”

Push Gaming seals Casumo deal

Push Gaming has extended its partnership with online casino operator Casumo.

Under the remit of the agreement, Casumo will gain access to the supplier’s slot titles, with Joker Troupe set to be the first title to launch on the casino platform.

James Marshall, Push Gaming CEO, said: “Our working relationship with Casumo has always been one based on the mutual respect of each other’s products, and we’re thrilled to be expanding on the trust we’ve built with this new content agreement.”

Josefine Hellström, Casumo head of casino, added: “Push Gaming is industry-renowned for its cutting-edge slot portfolio and we’re delighted to further strengthen our partnership together with this new agreement of content distribution.”

Playson secures Novibet agreement

Playson has secured a content distribution agreement with Novibet.

The sportsbook will integrate several of Playson’s slot titles into its online casino offering across its UK, Italy and Greece operations.

Blanka Homor, Playson sales director, said: “Novibet boasts strong commercial potential and impressive growth prospects, so we welcome this partnership and look forward to working with the company.”

Nick Bachas, Novibet chief business development officer, added: “We’re thrilled to be integrating Playson’s immersive slot titles, and it’s retention-boosting engagement tools make for a strong addition to our portfolio.”

Pariplay inks Codere Online partnership

Pariplay has put pen to paper on casino content supply deal with Codere Online.

Pariplay’s content will go live with three of Codere’s branches in Mexico, Colombia and Spain as Pariplay continues to expand its global presence.

Moshe Edree, Codere Online COO, said: “We’re thrilled about this deal with Pariplay as its industry-leading games portfolio is exactly what we need to provide our market-specific brands and their players with a more segmented content offering.”

Christine Lewis, Pariplay Malta MD, added: “We’re delighted to partner with a ground-breaking operator like Codere Online, which possesses a multi-market calibre that makes it a great strategic fit for our business.”

Red Tiger goes live in Austria

Red Tiger has launched three of its titles with Austrian operator win2day.

Gonzo’s Quest Megaways, Piggy Riches Megaways and Mystery Reels Megaways are now live and are set to be backed by a TV and online advertising campaign.

Chris Looney, Red Tiger commercial director, said: “The three initial games that win2day have launched need no introduction and will prove to be an instant hit with customers.”

Barbara Ableidinger, win2day head of casino and marketing, said: “Red Tiger’s games have an excellent reputation throughout Europe, and we’re excited to be offering them. They are a perfect addition to our existing casino slot game offering on win2day.”

Betsson extends Yggdrasil relationship

Betsson has extended its relationship with Yggdrasil to join its YG Masters programme.

The agreement will see Betsson afforded access to Yggdrasil’s GATI technology.

Stuart McCarthy, Yggdrasil head of partner programmes, said: “We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ programme as the first directly integrated operating partner.”

Ciara Nic Liam, Betsson gaming product director, added: “We have had an excellent relationship with Yggdrasil for many years and are very pleased to have extended our agreement to include YG Masters.”

Betsson Group | Codere | Launches | Pragmatic Play | Red Tiger | Yggdrasil

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