The week in B2B news (9 March)
A round-up of the latest news from industry suppliers including updates from Videoslots and Relax Gaming
SportCaller extends Football21 deal with William Hill
Free-to-play sports game provider SportCaller has struck a deal with William Hill to extend the delivery of new game Football21 to optimise the operator’s customer base.
Football21 is a weekly free-to-enter competition which asks players to compete for a £10,000 prize pot every weekend by selecting teams whose combined goal-count adds up to 21.
The rules dictate that each selected side must score at least one goal, but players can choose from as many or as few teams as they wish to produce the 21-goal aggregate total.
Tom Warren, head of marketing planning and strategy at William Hill said: “It has only been live since the start of the year but Football21 has already proved a demonstrable success for account-acquisition.”
Bet-at-home goes live with Quickfire games platform
Bet-at-home.com has now fully integrated with Microgaming’s Quickfire platform with all content now live.
Looking to expand its games offering, bet-at-home.com has integrated with the Quickfire platform to gain access to Microgaming’s portfolio of slots.
The operator has taken over 130 Microgaming games including top-performers Avalon, Ariana, Thunderstruck and EmotiCoins.
Andrew Clucas, director of Quickfire at Microgaming said: “Bet-at-home.com is a fantastic addition to the Quickfire platform; they are highly experienced in the gaming industry with a large, global customer base.”
Relax Gaming to supply Bethard Group brands
Bethard Group has agreed to integrate content from slots supplier Relax Gaming into its various gaming brands.
The deal will initially see Relax provide Roulette and Blackjack titles at a competitive rate to its Bethard, SverigeKronan, SverigeCasino and SuomiVegas sites, before going live with further content soon after.
Both titles are based on a proprietary RNG engine and feature the detailed design standards expected of Relax’s premium games.
Relax Gaming CEO Patrik Österåker said: “The Bethard Group has a strong brand in the Scandinavian market and we’re pleased to provide them with our table games content, with the likelihood of further roll-outs down the line.”
Videoslots sponsors Valletta United water polo club
Online casino operator Videoslots.com has announced a naming partnership with Valletta United Water Polo Club.
As part of the sponsorship, the water polo club will see its senior teams officially renamed Valletta Videoslots United.
The Videoslots logo will also appear prominently across the club’s social media channels and on advertising hoardings at home matches.
Videoslots CEO Alexander Stevendahl said: “This naming partnership will help raise the profile of both of our brands as we leverage the large, loyal fanbase that we both have.”
BetterBetting development team prepare for World Cup
Blockchain-based sports betting system BetterBetting has announced that all new roles in its Estonian development office have now been filled.
The team includes data specialists, UX and designers, client side coders, QA and blockchain developers.
Football coverage will be limited to the World Cup in the first release but will soon include major leagues in time for the 2018/19 season, including the English Premier League.
“With the FIFA World Cup looming squarely on the horizon we have beefed up development capacity in order to be ready,” said BetterBetting CTO Ian Sherrington.
CashBet agrees crypto partnership with social casino
CashBet has agreed a cryptocurrency partnership with social casino operator Funstage, a Greentube subsidiary and part of NOVOMATIC Interactive.
The deal will see CashBet Coin made available as a payment method to users of Funstage’s flagship GameTwist platform.
A platform for social casino and skill games with more than one million monthly active users, GameTwist will begin allowing players to purchase credits using CashBet Coin across its collection of more than 400 games, including slots, casino, card games and bingo.
Greentube CCO Ronald van der Brink said: “The strength and technical excellence of CashBet’s cryptocurrency framework immediately stood out to us.”