The week in B2B news (9 February 2018)

Metric Gaming, has launched its new managed horse racing service at this year’s ICE Totally Gaming event in London.

The company successfully launched the industry’s first standalone, fully managed, end-to-end golf service last year, and in 2018 is responding to customer demand by switching its attention to racing.

“Metric Gaming is a B2B supplier that prides itself on thinking like a B2C operator,” said Jim Supple, COO at Metric Gaming. “This philosophy enables us to be more effective partners and subsequently drives our product development.

Playtech has agreed a ground-breaking deal to supply Sociedade de Apostas Sociais (SAS), Portugal’s largest online gaming and betting operator, with its cutting-edge IMS player management platform and new sportsbook offering.

SAS is one of the first operators to launch such a wide range of online products following the country regulating gaming and betting 18 months ago.

The multi-year agreement will see Playtech integrate its award-winning data-driven IMS player management platform and single wallet functionality into SAS’s operation, powering its entire online offering.

Yggdrasil Gaming is to enter the Spanish igaming market later this year after reaching an agreement with existing partner GVC.

GVC, which has a strong presence in Spain including its leading bwin brand, will be the first operator to offer Yggdrasil titles in the market.

Yggdrasil games are expected to go live in the market during Q2 2018, in full compliance with Spanish requirements.

Microgaming has announced the launch of its upcoming Cash of Kingdoms online slot.

Cash of Kingdoms is a fantasy-themed five by three reel, 15 payline online slot set for release by Microgaming later this year.

The game introduces a crew of heroic allies; the dashing Knight, the magical Mage, the crafty Rogue, the feisty Archer and the bearded Bombardier, who are ready to charge down the reels to accompany players on their quest for fortune.

Habanero has struck a deal to launch its content with Eurobet.it, one of Italy’s largest operators.

Under the agreement, Eurobet will integrate the supplier’s full suite of games, including latest releases 5 Mariachis, Rolling Roger and Cake Valley.

The new partnership follows recent certification of Habanero’s content in the region by the Italian regulator AAMS as they look to target the growing market during 2018.

Playtech and Authentic Gaming, have agreed a break-through partnership enabling Playtech licensees to access live streamed roulette from some of the world’s most famous land-based casinos.

Under the partnership, operators powered by Playtech Live casino software will gain access to live roulette tables located on the floors of land-based casinos, with real croupiers and real players, via Authentic Gaming’s live roulette streams.

Shimon Akad, COO, Playtech, said: “We have watched the development of Authentic Roulette and other products and, after careful evaluation, we are delighted to have partnered with Authentic Gaming. Its range of tables, land-based casino partners and video stream quality is impressive.