
The week in B2B news (7 February 2020)
All the latest news from the supplier side of the industry, including updates from Pragmatic Play, Blueprint Gaming and NetEnt


Blueprint Gaming launch Pirates’ Frenzy slots game
Blueprint Gaming has added 5×3, 10-line casino style slot Pirates’ Frenzy to its portfolio.
Pirates’ Frenzy will be the first Blueprint game to integrate the developer’s new Power Play Bet mechanic, which allows players to active an extra reel for up to six of a kind wins and free games.
Players will also have the chance to win up to 50 free games if they discover three or more pirate ships during gameplay.
Jo Purvis, director of marketing and relationships at Blueprint Gaming, said: “The new Power Play Bet feature means players can raise the stakes and activate an extra reel to ensure there are more ways of discovering gold coins and free spins.”
Pragmatic Play release vintage themed Super7s slot
Pragmatic play has launched 3×5, five-line slot game, Super7s, which will feature vintage graphics such as fruits, bells and number sevens.
Players will have the chance to win 1000x their stake if five Lucky7s line up on the same payline.
Melissa Summerfield, CCO at Pragmatic Play, said: “Super7s is an easy-to-understand game that appeals to classic slot fans across the globe.
“With a vintage theme, mixed with mammoth win potential, Super7s will have players praying for 7s across the reels.”
NetEnt seals FashionTV partnership
NetEnt has secured a partnership with FashionTV Gaming Group to produce a slot game inspired by the channel’s hit song ‘I want to be a Trillionaire’.
NetEnt will tap into the global recognition of the FashionTV brand which reaches over two billion viewers.
Bryan Upton, NetEnt’s director of games, said: “FashionTV has something different to offer the online casino sector – from its brand identity, its reach, the power of its global network, and its understanding of how to create engaging and unique content.”
Shai Kaplun, FashionTV Gaming Group COO, added: “NetEnt’s unrivalled ability to deliver world-class slot games that are always a step ahead of the competition makes them an ideal brand to business partner to further our presence in the gaming industry.”
Amelco and Atlantis Gaming Corporation secure tribal casino deal
Sports betting software provider Amelco has entered into a strategic partnership with Atlantis Gaming Corporation (AGC) to provide a fully serviced sportsbook offering for 450 tribal casinos in 28 US states.
The relationship will see the pair develop a joint solution for sportsbook operations across retail, online, mobile and self-service channels.
Amelco will tap into the AGC’s Pro Football Hall of Fame partnership which sees former National Football League (NFL) coaches and players offer sage advice to bettors.
Leon Wynne, Amelco COO, said: “We’re delighted to announce our partnership with AGC in what we see as a very exciting opportunity to continue revolutionising the US’ approach to sports betting.”
Microgaming unveil Game of Thrones branded slots game
Isle of Man-based supplier Microgaming is set to launch a new Game of Thrones branded slots game later this year dubbed Game of Thrones Power Stacks.
The launch of this new branded game comes under Microgaming and HBO’s partnership which started in 2014.
The new game is being developed by Slingshot Studios and will feature leading characters from the hit television show.
Jean-Luc Ferriere, CCO at Microgaming, said: “We are excited to extend our partnership with HBO to supply a new Game of Thrones online slot that honours and builds on the brand’s immense popularity.”
Relax Gaming release latest title Heroes’ Gathering
Relax Gaming has added new title Heroes’ Gathering to its slots portfolio.
The 5×3, 20-line slot sees players sent on a quest to achieve hero status and a maximum win of 400x their stake.
A bonus round will offer the chance to win free spins by collecting gold, silver and bronze amulets and users will also play the Wheel of Fortune to potentially increase the possibility of big prizes.
Simon Hammon, Relax Gaming’s CPO, said: “Heroes’ Gathering is another fantastic addition to our in-house slot portfolio that offers an engaging boardgame-inspired gameplay and unique Bonus Round designed to appeal to a range of player styles and audiences.”
Source: Pragmatic Play/SITA