The week in B2B news (5 February 2021)

Kalamba Games enters Italian market

Kalamba Games has made its first steps into the Italian market after securing a partnership with BLOX.

Under the remit of the deal, Kalamba Games’ portfolio will be added to BLOX’s platform and be made available to its partner network in Italy.

Tamas Kusztos, Kalamba Games head of sales, said: “BLOX is quickly making its mark in the Italian market and is the ideal partner for us as we look to establish ourselves in the territory and offer operators the great content that we’re renowned for.”

Karl Grech, BLOX CCO, added: “Kalamba’s great portfolio of games has proven to be really popular across a wide variety of demographics and markets and we are thrilled to be the first in the country to offer their content.”

ISoftBet unveils latest slot

ISoftBet has unveiled its latest slot title with the Lunar New Year-themed Book of Cai Shen.

The 5×3 slot is set in a festive temple and feature the Chinese God of Wealth as its central character, with players able to win a potential 11,069x their stake.

Mark Claxton, iSoftBet head of games, said: “With the excitement of the Lunar New Year just days away, it’s the perfect time to welcome in a prosperous new cycle with our latest hit, Book of Cai Shen.

“This timely slot is part of our seasonal release strategy and we expect it to perform well with previous games such as Fortune Pig becoming instant player favourites,” he added.

Playson seals Belarusian agreement

Playson has sealed a content supply agreement with leading Belarusian operator GrandCasino Belarus.

Playson’s games will go live with the eastern European online casino, as will its suite of integration-free engagement tools.

Blanka Homor, Playson sales director, said: “We’ve continued to go from strength to strength in Europe and beyond this year, and partnerships with exciting operators such as GrandCasino Belarus have been key to that success.”

Rafael Davtian, GrandCasino Belarus CMO, added: “We’re thrilled to be teaming up with Playson, a highly innovative content developer with a consistent record of success in an impressively wide variety of markets.”

Salsa Technology debuts first-ever slot

Salsa Technology has revealed its first-ever slot title with the fruit-themed Pile it Up.

The 5×7, HTML5 online slot offers players varying prizes based on fruit clusters and symbols, including free spins and multipliers.

Peter Nolte, Salsa Technology CEO, said: “Pile it Up takes the fruit-themed slot game to a whole new level of innovation, excitement and fun.

“Salsa’s first adventure into slot games has delivered a title that sets itself apart from the existing content thanks to the unique gameplay, design and maths model,” he added.

Evoplay Entertainment lands EveryMatrix deal

Evoplay Entertainment has landed a partnership with EveryMatrix to launch its online casino portfolio via the latter’s CasinoEngine platform.

Evoplay Entertainment’s portfolio will go live across EveryMatrix’s client network via the integration with CasinoEngine, joining more than 175 existing content providers.

Vladimir Malakchi, Evoplay Entertainment chief business development officer, said: “EveryMatrix is an established industry-leader that needs no introduction, so we are thrilled to sign with the company in a deal that’s testament to our forward-thinking approach.”

Amund Stensland, CasinoEngine COO, added: “The diversity of [Evoplay Entertainment’s] superior product suite is especially appealing, and we look forward to working with our new CasinoEngine partner.”

NetGame Entertainment launches new title

NetGame Entertainment has launched a new slot title in the shape of the Oriental-inspired Zen Zen Cash.

The 5×3 title offers players 243 ways to form combinations as they are taken to the Far East, with the chance to win 17,000x their original stake.

Andrey Vajdyuk, NetGame Entertainment head of business development, said: “Zen Zen Cash allows players to transport themselves to a relaxing Far East world where there is the opportunity of vast riches.

“The multiple bonus features promise huge cash returns for those who earn the luck on the reels,” he added.

Pariplay secures Rush Street Interactive partnership

Pariplay has secured a US-facing content supply deal with Rush Street Interactive (RSI) in New Jersey.

The deal represents Pariplay’s first step into the US market and will see the supplier provide content to RSI’s PlaySugarHouse.com platform.

Adrian Bailey, Pariplay MD, said: “We’re delighted to partner with RSI and further our expansion into the regulated US market by going live in New Jersey with them for the first time in Pariplay’s history.”

Richard Schwartz, RSI president, added: “Given that Pariplay’s high-quality games are already hugely successful in the European market, we anticipate that our PlaySugarHouse.com New Jersey players will also love them.”

The most played TVBET Games at the end of 2020 by region

Although 2020 was a difficult and challenging year, many gaming companies used this time to develop and improve their products.

For example, B2B provider TVBET added new features and enhanced the user interfaces of their live games.

As a result, interest in online streaming solutions from TVBET has grown significantly. The provider has now revealed which games were the most popular among its players at the end of 2020.

Europe: Keno, PokerBet, War of Elements

Latam: Keno, PokerBet, 7Bet

Asia: WheelBet, Keno, 1Bet

Africa: Keno, 7Bet, WheelBet

CIS: Keno, PokerBet, 7Bet