The week in B2B news (3 December)

EvenBet Gaming adds new head of business development

EvenBet Gaming has appointed Roman Bogoduhov to the role of head of business development for Latam.

Bogoduhov previously served as EVP at sports betting firm Olymp Bookmaker, where he was responsible for editing odds, analysing sporting events, customer service, promo production and staff management.

Dmitry Starostenkov, EvenBet Gaming CEO, said: “Roman’s talent and experience have been well known to EvenBet Gaming for some time and we’re excited to have him on board.”

Bogoduhov added: “I am hugely excited about the opportunity to work with all of our customers and teams throughout the Latam region to strengthen our relationships and further showcase the power of our technology and services.”

Playson expands Latam presence

Playson has expanded its presence in Latam after inking a supply deal with Venezuelan operator Parley.

Under the remit of the agreement, Parley customers will be able to access Playson titles including Royal Coins: Hold and Win and 5 Fortunator.

Blanka Homor, Playson sales director, said: “We are pleased to announce this deal with Parley, it’s an impressive leap forward in our expansion goals within Latin America.

“This deal with Parley is vital in our bid to reinforce our foothold in Venezuela and the Latin American market,” she added.

Pariplay bolsters Rush Street Interactive partnership

Pariplay has bolstered its existing partnership with Rush Street Interactive (RSI) to launch its content in Colombia.

The pair already hold an existing relationship with Pariplay’s content available to RSI customers in New Jersey via its PlaySugarHouse brand.

Adrian Bailey, Pariplay MD, said: “Through our existing partnership with Rush Street Interactive in the US, we know that we have a trusted and highly professional partner in them, and we are extremely proud to further grow our collaboration with them into new markets.”

Richard Schwartz, RSI CEO, added: “Partnering with Pariplay in Latin America is very exciting as this deal reaffirms our commitment to provide our RushBet.co players with a dynamic and personalised mobile playing experience.”

Oryx Gaming goes live with White Hat Gaming

Bragg Gaming Group’s Oryx Gaming has set its content live with a series of brands powered by the White Hat Gaming platform.

Oryx’s content will be distributed to White Hat Gaming’s operator network with an initial tranche of slots to go live before the end of 2021, and additional titles planned for 2022.

Chris Looney, Bragg CCO, said: “White Hat Gaming is an established platform provider that will get our content exactly where we want it to be. This agreement meets our goals and emboldens us as we continue to push on across Europe.”

Kola Okoko, White Hat Gaming head of content, added: “We’re always looking to add the best titles and grow our offering and this deal with Oryx makes our portfolio that much more appealing.”

Betegy inks Tipico deal

Betegy has put pen to paper on a deal to take its marketing solution live with German giant Tipico.

The agreement will see Betegy power content generation across Tipico’s German and Austrian retail operations.

Alex Kornilov, Betegy CEO, said: “Tipico is a huge operator in Germany, and we’re thrilled to sign this agreement that will see us provide our leading marketing solution across its entire German and Austrian estates.”

Kajetan Strini-Brown, Tipico head of acquisition marketing, added: “Betegy’s impressive products have allowed us to increase the speed and scope of our retail marketing efforts. Having this throughout every retail betting point in Germany and Austria is an amazing improvement in our retail customer experience, and we’re excited to see the results.”

Planet Sport debuts live casino cross-sell tool

Plant Sport has unveiled a cross-sell product that will allow operators to integrate video and live odds streams into their live casino offering.

The tool means customers will be able to watch match highlights and sports content, as well as browse latest odds in between live casino game rounds.

Mike Grenham, Planet Sport MD betting, said: “We are delighted to be officially launching Planet Vision, a cutting-edge product that allows operators to better engage live casino players and drive cross-sell between their casino and sportsbook.”

Dean Rayson, Planet Sport head of b2b betting sales, added: “Planet Vision offers the ability to stream content for any type of sport the operator wants which means we can deliver different feeds to different territories helping operators localise their live casino products.”