The week in B2B news (3 April 2020)

All the latest news from the supplier side of the industry, including updates from Playson, Betby and Pragmatic Play

Playson seals Twin Casino supply deal 

Playson has sealed a supply agreement with Twin Casino to expand its European footprint.

Popular titles such as Solar Queen and Vikings Fortune will soon be available on Twin Casino’s platform.

Blanka Homor, sales director at Playson, said: “We are delighted to sign with Twin Casino as the company’s influence in the Swedish market fits well with our ambitious expansion plans.”

Kasper Bach, head of casino at Twin Casino, added: “Playson’s highly entertaining slot titles are a consistent player favourite, and the company’s track-record of producing premium quality content speaks for itself.”

Pragmatic Play unveils Fruit Rainbow slot

Pragmatic Play has unveiled its latest slot title – Fruit Rainbow.

The 5×4, 40-payline title features fruit symbols and the wilds take the form of a rainbow.

Players can win up to 2,000x their stake if the entire grid fills with rainbow wilds.

Melissa Summerfield, Pragmatic Play CCO, said: “Our portfolio offers a unique and diverse collection of games and Fruit Rainbow gives players a classic fruit machine experience with a thrilling twist.”

PartyCasino secures La Casa de Papel slot rights

GVC-owned PartyCasino has secured exclusive rights to offer a slot title based on Spanish TV series La Casa de Papel for a three-month period.

Also known as Money Heist, La Casa de Papel centres around a group who plans the biggest heist in history.

The slot, dubbed La Casa de Papel Clásico, is a 3-reel, 1-payline title with a 96.4% RTP and will only be available in Spain. The deal is with Skywind Group.

Alessandro De Stasio, head of PartyCasino at GVC, said: “We are thrilled to be the only operator group offering the new La Casa De Papel Clásico slot game to Spanish players. It’s an exciting, adrenaline-fuelled addition to our world of online games, and it perfectly captures the drama and personality of the worldwide TV hit.”

Betby adds esports events to offering

Sportsbook supplier Betby has added more than 1,000 daily esports events to its offering in light of the coronavirus outbreak.

Betby’s portfolio now includes FIFA and Counter-Strike: Global Offensive (CS:GO).

Betby’s new esports offering can be integrated and active for an operator within 24 hours.

Leonid Pertsovskiy, Betby CEO, said: “We are thrilled to be releasing our significantly enhanced esports offering, covering a wide range of markets across a number of different contests.

“It is a difficult time for the industry at the moment, and it was important to us to be able to offer our operator partners alternative content that can be live and customer-ready in an incredibly quick time.”

OneTouch launches latest slot

Mobile-first firm OneTouch has launched its latest slot title – Traveling Treasures Brazil.

The launch is part of OneTouch’s sustained push into Latam following the appointment of Unai Concha Olabarrieta as business development officer.

The title boasts Brazilian-themed symbols and reels with scattered wilds offering players 10 free spins.

Ollie Castleman, head of marketing at OneTouch, said: “We’ve challenged ourselves to significantly grow the OneTouch brand throughout Latin America, and Traveling Treasures Brazil will appeal to a wide variety of players in this rapidly growing gaming market.”

Alea partners with Fast Track CRM

Barcelona-headquartered firm Alea has partnered with Fast Track to enhance its player engagement on its online casino – SlotsMillion.

The partnership with Fast Track will allow Alea to create real-time engagements with players to boost their experience.

Pau Puigpelat Barrado, Alea CEO, said: “We are excited to take the next step in enhancing our player engagement. We have already worked hard to ensure we can segment on rich, relevant data, and now we want to make sure we can action this in the right moments.”

Simon Lidzén, Fast Track CEO, added: “In terms of their use and understanding of data, SlotsMillion are very advanced. FT CRM will enable them to take this knowledge and apply it to their customer experience in a more automated and streamlined way.”

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