The week in B2B news (29 May 2020)

All the latest news from the supplier side of the industry, including updates from Pragmatic Play, Betby and Oryx Gaming

Betby inks Avento NV deal

Betby has inked a deal with Avento NV which will see the sports betting supplier roll out content across six of Avento’s online casino brands.

Betby will supply SlotV, FrankCasino, DriftCasino, MrBit, AplayCasino and CasinoColombus with its sportsbook, and esports portfolio.

Leonid Pertsovskiy, Betby CEO, said: “We are delighted to sign a significant commercial deal with Avento NV, giving us the opportunity to roll out our solution across their estate.”

An Avento NV spokesperson added: “We are very pleased to have signed this agreement with Betby who are one of the rising stars in the sports betting supplier arena.”

Habanero unveils latest slot

Habanero has unveiled its latest slot title – Techno Tumble.

The pinball-inspired mechanic functions without reels and offers grouped pay-outs drawn from up to 45 futuristic symbols.

Vera Motto, business development executive at Habanero, said: “We’re transporting players to the future in Techno Tumble, a thrilling new casino game inspired by science fiction.

“With an innovative, reel-free mechanic alongside immersive cascading symbols and a crisp visual aesthetic, the game is perfectly suited to players looking for a fresh entertainment experience.”

Reflex Gaming joins Yggdrasil’s YG Masters programme

Reflex Gaming has joined Yggdrasil’s YG Masters programme which will provide Reflex with access to Yggdrasil’s GATI standardisation technology.

Reflex’s integration to GATI will enable it to cross-sell games to any global Yggdrasil franchisee.

Mat Ingram, Reflex Gaming CPO, said: “We are very excited to partner with Yggdrasil and join the YG Masters programme which has made fantastic inroads for member studios.”

Stuart McCarthy, head of partner strategy and sourcing at Yggdrasil, added: “Reflex is a company we have admired for many years and it is great to be able to partner together via our award-winning YG Masters programme, powered by the revolutionary GATI technology.”

Pragmatic Play releases latest title

Pragmatic Play has released its latest slot title – Fruit Party.

The 7×7 videoslot features a cluster pay mechanic with cascading fruits onto the reels.

Melissa Summerfield, Pragmatic Play CCO, said: “Fruit Party has all the colour and fun of any great summer bash, but this time it’s packed with wins.

“With an innovative cluster-style wins system and plenty of multipliers, Fruit Party can turn one spin into big payouts with its high volatility and action-packed bonus round.”

OneTouch adds cyberpunk slot to portfolio

Mobile-first developer OneTouch has added cyberpunk themed slot Neon 2077 to its offering.

The 5×1 horizontal reel allows players to match with bonus symbols above it and is skinned with futuristic graphics and techno sound effects.

Ollie Castleman, head of marketing at OneTouch, said: “We are always looking to push the boundaries in slot innovation, and we have demonstrated that with Neon 2077.

“This latest game is sure to appeal both to traditional players who love the neon theme from a bygone era, as well as players who enjoy social gaming and highly evolved slots.”

Oryx Gaming secures Romanian partnership

Oryx Gaming has secured a distribution deal with Romanian operator Superbet.

Superbet will be afforded access to Oryx’s RGS library and content from partnered studios including Kalamba Games and the newly added CandleBets.

Matevz Mazij, Oryx Gaming MD, said: “Going live with one of the most valuable operators in Romania is a strong statement for us and I am positive that this partnership will be very fruitful both in Romania and other markets that Superbet is planning to expand into.”

Adam Shaw, Superbet online MD, added: “We want to provide our customers with the best casino experience through a variety of content. Oryx has a localised approach to games and a fantastic reputation for delivery of top-quality games together with player engagement tools.”

Habanero | Launches | OneTouch | Oryx | Yggdrasil