The week in B2B news (28 July 2017)

Technology provider BetConstruct has announced a new distribution agreement with 1X2 NETWORK.

The deal will see BetConstruct now offer customers a variety of new sports games, table games and slots, while the content deployed is fully in HTML5 for both desktop, tablet, mobile and retail.

“We are extremely excited to be working with a company of the stature of BetConstruct,” Kevin Reid, commercial director of 1X2 NETWORK, said.

“Partnering with such reputable companies and industry leaders as BetConstruct underlines the market’s appetite for our wide variety of games including our new high production Iron Dog Studio content, alongside the strong and well balanced content from 1X2gaming.

Yggdrasil Gaming has announced the launch of its “rebellious” new slot, Rainbow Ryan, enabling players to win up to €510,000 with a single spin.

Rainbow Ryan also features high-quality animations, including the title character reacting to winnings during gameplay, and a soundscape that “raises the bar” for what is possible with audio in slots.

Head of slots at Yggdrasil Gaming, Jonas Strandman, said: “Rainbow Ryan is a great game in many ways, but its most outstanding feature is the way the game’s soundscape harmonises with the visuals.

“Our miniature superstar Ryan reacts with rocking tunes to the reels, delivering players a sound experience that’s previously unheard of in slots.”

Playtech BGT Sports (PBS) has ramped up its Self-Service Betting Terminal (SSBT) offering just days before the new football season kicks off.

The new campaign will witness the launch of a new goalscorer coupon, as well as Asian handicap betting for the first time, with both products set to greatly improve coupon building for customers.

John Pettit, Playtech BGT Sport’s UK, Ireland, Asia and Australia managing director, said: “High street bookies are facing their fair share of challenges, but the progress and increased profitability of SSBTs has been very positive, as they are successfully providing the choice and ease-of-use that today’s customers demand.

“Our SSBTs help our operator partners drive incremental revenues and we’re confident that our enhanced product range, new coupons, and greater functionality will help that further.”

NYX Gaming Group Limited has extended its partnership with Kindred Group by integrating Unibet’s Italian-facing site with its NYX OGS (Open Gaming System).

The agreement sees Unibet.it strengthen its portfolio with the addition of the OGS suite, hosting hundreds of games from well-known studios including NextGen Gaming, BetDigital and other partners.

Andrea Guzzon, general manager for Game360, said: “NYX Gaming Group is excited to see this initial launch of games to Unibet in Italy; a development that significantly expands our global relationship with a key partner in the Kindred Group.”

Nigeria-based sports-betting site Bet9ja has launched a new affiliate programme in partnership with Paysafe’s Income Access, supplier of affiliate marketing software for the online gaming industry.

Through the programme, Bet9ja will encourage affiliates based in Europe, Asia and the US to make the most of Africa’s online traffic.

Tunji Meshioye, Bet9ja marketing manager, said: “Bet9ja is among the highest ranked gaming sites worldwide and we feel that our affiliates deserve a platform that is equally awesome.

“Partnering with Income Access allows for a much smoother affiliate experience all round.”

Sports betting solutions provider Digital Sports Tech has announced the launch of its new request a bet style accumulator product ahead of the new football season.

Quick Pick Accumulators (QPAs) provides end users with the chance to combine multiple betting markets from the same game into a single accumulator. Available markets will not only include the most popular game markets (e.g. win/draw/win, total goals over/under, etc.), but also all of DST’s proprietary player prop betting markets.

Ari Lewski, executive director of Digital Sports Ltd, said: “Request a bet style accumulators are increasing in popularity and fast becoming the key battleground for sportsbooks going into this football season.

“What makes our proposition unique is the ability to price these accumulators instantly, which has never been possible before as operators currently have to manually generate odds, typically from requests made on social media channels.”

Play’n GO has announced the release of its latest slot, Moon Princess, which will see players search for fantastic riches by clearing the 5×5 grid slot with the assistance of the three “regal beauties” and their super powers.

Free spin rounds will be granted to lucky players throughout the game as they clear the grid, with the chance to win 100X their total bet if they wipe out the entire grid again.

Johan Törnqvist, CEO of Play’n GO, said: “Players will be over the moon when they enter the world of our latest slot Moon Princess, which features all the award-winning gameplay, graphics and sound you can expect from a Play’n GO game.

“We continue to develop premium games across all genres and for all types of player, and I am sure this latest addition will be a huge success for operators and their customers in the coming months.”

A full suite of integrated Racing Post content and data is now available to FSB Technology operators via their sportsbook and gaming platform.

Customers will have direct access to the most in-depth and informative data for UK and Irish horseracing as well as greyhounds.

FSB Technology’s business development director, Richard Thorp, said: “We are thrilled to confirm this partnership, by integrating content from Racing Post, the recognised authority on racing and betting.

“We are enhancing our product offering to our existing and future clients, helping them to drive revenue.”