The week in B2B news (26 October)

Yggdrasil Gaming has announced Fantasma Games as its third studio partnership to join the YGS Masters program.

Fantasma Games is a young and exciting Stockholm-based studio with great game ideas and ambitious future plans.

The partnership’s first games will be launched in 2019 using Yggdrasil’s proprietary promotional tools, BOOST® and will be made available to the firm’s operator partners.

YGS Masters was launched in March this year with the aim of inviting leading independent games studios to develop titles on the Yggdrasil platform.

Stuart McCarthy, head of studio partnerships at Yggdrasil, said: “We look forward to working with this talented team where we actively will be engaged in nurturing their creative ideas and bringing exciting new content to the market.

Greentube has gone live with its portfolio of games across all LeoVegas’ UK-facing brands, including Rocket X sites Pink Casino and 21.co.uk.

The deal includes blue-chip Novomatic titles such as Lucky Lady´s Charm deluxe, Sizzling Hot deluxe and Reel King.

David Bolas, commercial director, Greentube UK, commented: “We are extremely pleased to have extended the scope of our content provision within the LeoVegas Group.”

“LeoVegas portfolio of local brands deliver a very successful proposition in the UK market and it’s a fantastic opportunity for Greentube to add further value to an important partner.”

Pragmatic Play, one of the leading online games providers for video slots and live casino products, has announced its latest blockbuster slot, Ancient Egypt Classics.

The 3×5 video slot, which goes live on the 31^st October, features many symbols familiar to fans of ancient Egypt, including ankhs, the Eye of Ra, Queen Cleopatra, and Anubis, the feared god of the dead, as well as a scarab symbol that acts as a wild.

Melissa Summerfield, chief commercial officer at Pragmatic Play, said: “We are delighted to reveal Ancient Egypt Classic, one of our most exciting slots of the year.

“Aside from the fun bonus feature, the attention to detail in the game is also fantastic – with intricate symbols, set against a backdrop of ornately sculpted pillars, and a sparkling sarcophagus that is opened when entering the bonus feature.”

High 5 Games has forged a long-term content deal with GVC to provide the firm’s games across the operator’s spate of brands.

Powered by VAULT, the HTML5 pipeline will provide good performance on all platforms in key markets, delivering great games for GVC customers including Golden Gladiator, All That Cash and The Legacy of Cleopatra’s Palace.

Anthony Singer, founder and CEO of High 5 Games, said: “We’re proud to expand our partnership with a dynamic global online betting operator like GVC, our aim will be to help them gain market share in established European markets and new territories like the US.”

Liron Snir, GVC’s chief product officer said: “We are pleased to be able to offer H5G’s exciting content to more of our customers across Europe, further enhancing the breadth and quality of our casino offer.”