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The week in B2B news (26 November)

All the latest news from the supplier side of the industry, including updates from Intelitics, Relax Gaming and Oryx Gaming

Push Gaming lands MrQ deal

Push Gaming has strengthened its UK presence after inking a supply deal with MrQ.

MrQ customers will gain access to Push Gaming titles including Mystery Museum and Razor Shark via the integration.

Fiona Hickey, Push Gaming head of sales, said: “We’re pleased to get another new partnership over the line with a brand like MrQ. It’s an enterprise that likes to do things a little differently and these values strike a chord with what we do ourselves.”

Savvas Fellas, Lindar Media MD, added: “Push Gaming fits the bill perfectly. Their gaming content is fun, exciting and meshes well with our brand values.”

Relax Gaming onboards Booming Games content

Relax Gaming has secured an agreement to onboard Booming Games content onto its aggregator platform.

Booming Games is licensed in Sweden, Italy, MGA and UKGC regulated markets with this new partnership expanding its operator reach.

Simon Hammon, Relax Gaming CPO, said: “We’re delighted to bring Booming Games on board as a platform. It is a game provider that our operators have been asking for so making its content available to our customers is a pleasure.”

Frederik Niehusen, Booming Games CCO, added: “Debuting our products on Relax’s well-regarded platform is a real milestone for us in terms of exposure.”

Oryx Gaming secures UK supplier licence

Bragg Gaming Group-owned Oryx Gaming has been awarded a UK licence by the UK Gambling Commission (UKGC).

The certification will allow Oryx to offer its services to the UK market with its first slate of slots expected to roll out before the end of the year.

Chris Looney, Bragg CCO, said: “The UK online gambling market is unmatched in terms of size and maturity and the world’s leading operators all have a presence in the jurisdiction.

“This licence and our pending entry into the UK market before the end of the year will help to accelerate our international growth trajectory and offers another proof point of the success we continue to achieve with the execution of our global market expansion initiatives,” he added.

Vita Media Group bolsters offering with SmartSoft Gaming

Vita Media Group has bolstered its Ekstrapoint.com site with the addition of games developed by SmartSoft Gaming.

Vita Media Group’s loyalty and reward platform will now also host a range of slot titles created by SmartSoft Gaming.

Rasmus Hansen, Vita Media Group chief sales officer, said: “A strategical partnership with SmartSoft Gaming represents an historic turn for EkstraPoint as it will allow us to provide our users with a wide portfolio of new and modern games.”

Luka Namoradze, SmartSoft Gaming CMO, added: “We are looking forward to a very successful collaboration, which on one hand will increase the awareness of our games and on the other hand bring Ekstrapoint players a whole new level of excitement.”

Intelitics inks PlayStar partnership

Intelitics has put pen to paper on a customer acquisition tracking partnership with start-up casino operator PlayStar.

Under the remit of the deal, Intelitics will supply PlayStar with technology to allow the operator to make data-driven campaign decisions across acquisition channels.

Allan Petrilli, Intelitics VP sales and growth, said: “We’re very much looking forward to teaming up with PlayStar and to allow the operator to leverage our industry-leading user-acquisition platform to ensure it gets off to the best possible start in New Jersey.”

Adam Noble, PlayStar chief business development officer, added: “Intelitics’ technology fits with our goal of making our players feel like the star of the show from the first moment they engage with our brand, and it will also help us to drive tremendous efficiencies as we continue to scale.”

On Air Entertainment unveils first live casino title

On Air Entertainment has unveiled its first live casino title after launching in December 2020.

The firm has developed Standard Blackjack, which is broadcast from Latvia with seven English language tables available to take bets.

An initial group of operators, including Bett99, Gammix and Coolbet, were the first to onboard the product with further customers anticipated to be added.

Andres Rengifo, On Air Entertainment MD, said: “We set out with ambitious plans to bring a brand-new studio and a premium live casino product to the table in less than a year, and have succeeded in doing just that.”

Launches | Live casino | MrQ | Oryx | PlayStar | Relax Gaming

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