The week in B2B news (26 February 2021)

Pragmatic Play inks Ellmount Gaming deal

Pragmatic Play has put pen to paper on a European supply agreement with Ellmount Gaming.

Under the remit of the agreement, Pragmatic Play will provide Ellmount’s Casino Room brand with its slot and live casino portfolios.

Yossi Barzely, Pragmatic Play chief business development officer, said: “Ellmount Gaming’s impressive brand Casino Room continues to grow in popularity and we’re very pleased to take two of our verticals live with them.”

Stefania Mincu, Ellmount Gaming head of casino, added: “Pragmatic Play offers a wide variety of fantastic products and we’re thrilled to add its games to our popular brand Casino Room.”

Skywind Group lands Sisal partnership

Skywind Group has secured a partnership with leading Italian operator Sisal.

Sisal customers will gain access to more than 350 games from Skywind, as well as several player engagement tools.

Oren Cohen Shwartz, Skywind MD, said: “Sisal is a great home for our premium online casino games and player engagement tools. We are increasing our footprint in the Italian market and we are happy to form this partnership and are sure it will strengthen further over time.”

Marco Bedendo, Sisal online casino MD, added: “Skywind, thanks to its wide and constantly evolving library, guarantees a consistent support to the growth of our gaming offer thanks to high quality graphic content and unique features, and will be an important driver for the enrichment of Sisal gaming experience.”

Fast Track seals Winbet agreement

Fast Track has sealed an agreement to provide real-time engagement tools for CEE operator Winbet.

Winbet will introduce automation management across its player engagement processes using the Fast Track technology.

Christopher Hirst, Fast Track co-founder, said: “Winbet has a proven track record as an online operator in multiple Eastern European markets. We believe that the capabilities of our platform are the perfect fit for what they are trying to achieve with their player engagement.”

Mark Adonia Machore, Winbet general manager, added: “We take pride in providing excellent service to our players and partnering with Fast Track is an opportunity to take this to the next level.”

NeoGames expands European presence via Austria

NeoGames has expanded its presence in Europe after securing a supply deal with the Austrian Lotteries.

NeoGames portfolio will go live initially on Austrian Lotteries’ win2day online gaming platform.

Moti Malul, NeoGames CEO, said: “This marks further expansion of NeoGames Studio to more lotteries in Europe, and we hope that the addition of our market proven games will enrich the offerings of the Austrian Lottery, widen the circle of players, and enhance their gaming experience.”

Rebecca Völkl, Austrian Lotteries product manager, added: “We welcome the addition of NeoGames’ quality portfolio of diverse and innovative games and the opportunity to add a new level of entertainment to our online instant lottery players.”

Goatgaming partners with Coingaming Group

UK-based sportsbook provider Goatgaming has confirmed it will integrate its sports trading and risk product with Coingaming Group.

The deal, which was agreed in December 2019, will see Coingaming gain greater control of its trading and risk management, as well as centralise its third-party sports feeds into a single platform.

Stephen Taylor-Matthews, Goatgaming CEO, said: “We are very happy to be working with one of the industry’s most innovative companies. Coingaming Group is clearly a thought-leader in this space, and we are looking forward to seeing our solution being utilised to give customers the best betting experience.”

Joe McCallum, Coingaming Group sportsbook director, added: “We always look for partners who can not only grow alongside us, but who are innovative and agile enough to help us adapt to a rapidly evolving market. We’ve been hugely impressed by Goatgaming, and its platform will help us deliver a fantastic sports betting experience to our customers.”

Soft2Bet unveils latest casino

Casino and sportsbook platform provider Soft2Bet has unveiled its latest online casino in the shape of Boka.

The casino allows users to collect musical notes which can be exchanged for bonuses as players work through the slot collection.

Boris Chaikin, Soft2Bet CEO, said: “We’re inviting players to put on their dancing shoes and feel the rhythm of the night in a musical jamboree named Boka.”

Dmitriy Prilipko, Boka founder, added: “Boogying bettors enjoying Boka are in for a fun-filled fiesta to remember, with slots, tournaments and gamification all included in a digital casino powered by Soft2Bet’s state-of-the-art platform.”

Sportradar nets NBL1 data deal

Sportradar has sealed a long-term data and audio-visual partnership with Australia’s professional semi-elite basketball league, NBL1.

The Sportradar deal covers all national NBL1 Conferences for both men’s and women’s competitions, as well as the Victorian-based State Championship.

Sportradar secured the official data and audio-visual rights to more than 1,500 Australian basketball games annually during a competitive tender process.

NBL1 CCO Brad Joyner said: “Sportradar’s technology and data-driven approach is especially effective and relevant in today’s sporting environment.”