The week in B2B news (24 September)

All the latest news from the supplier side of the industry, including updates from Habanero, Genius Sports and Betby

Habanero expands African presence

Habanero has expanded its presence in Africa after inking a supply agreement with Betway.

Under the remit of the deal, Habanero’s titles will become available to Betway’s Ghana customers via its Betway Africa brand.

Arcangelo Lonoce, Habanero head of business development Europe, said: “This deal is a decisive move forward in our penetration of Africa’s regulated landscape, and we see the highly dynamic African market as a truly promising area for Habanero to continue to grow in.”

Kwabena Oppong-Nkrumah, Betway Ghana head of marketing, added: “Thanks to the latest deal with Habanero, we can now strengthen our leading position with the studio’s hugely exciting titles.”

Playson bolsters Greek offering

Playson has bolstered its offering in Greece after securing a partnership with local operator Fonbet.

Fonbet recently launched its new online site in Greece and will now add 30 Playson titles including Hand of Gold and Hot Coins: Hold and Win.

Alex Ivshin, Playson CEO, said: “We’re delighted to be working alongside Fonbet and support the operator’s launch in the Greek regulated market.”

Fonbet’s Yiannis Zafiratos added: “Partnering with experienced and prominent game developers such as Playson is an important strategic move when launching an online offering in a new market.”

Betby adds cricket to esports catalogue

Sports betting provider Betby has enhanced its Betby.Games portfolio with the addition of cricket tournaments to its esports range.

The option will boast both T10 and T20 formats as the supplier beefs up its existing offering which already features tennis, football, basketball and Rocket League.

Leonid Pertsovskiy¸Betby CEO, said: “We are delighted to announce cricket as the latest market to be added to our AI-focused Betby.Games collection.

“Our client-centric approach to business has really facilitated the expansion of our platform over the past 12 months, enabling us to tap into the staggering growth of the esports industry and provide truly exceptional gaming experiences,” he added.

Genius Sports inks STS deal

Genius Sports has put pen to paper on a data and trading partnership with leading Polish bookmaker STS.

The data giant will supply the operator with its data and trading solutions across thousands of sporting events per year.

Mateusz Juroszek, STS CEO, said: “We are constantly improving the customer journey at STS, and in-play odds, powered by Genius Sports will be a pillar of this.”

James McKiernan, Genius Sports head of commercial EMEA, added: “Partnering with STS, the leading operator in the Polish betting market is further validation of our global commitment to official sports.”

Aspire Global signs strategic partnership with Esports Technologies

Aspire Global has entered into an agreement with Esports Technologies to provider the operator with its full-suite of back-end solutions.

Aspire Global will provide its platform, sportsbook, games, game aggregator and managed services to Esports Technologies’ new B2C site Gogawi.

Tsachi Maimon, Aspire Global CEO, said: “We are happy to welcome Esports Technologies as our second esports partner who has chosen our complete, proprietary solution for igaming operators.”

Bart Barden, Esports Technologies COO, added: “When executing on our plan to expand our presence in key markets, we searched for a solution which allows us to further differentiate us and to become the world’s number one esports company. In Aspire Global, we have found a long-term partner which meets our high demands.”

Realsprint secures HKJC streaming agreement

Live streaming software provider Realsprint has secured a supply agreement with the Hong Kong Jockey Club to provide the operator ultra-low latency live streaming.

Via Realsprint’s Vindral product, the HKJC will be afforded access to live streaming product that will look to bolster its customer experience.

The deal was brokered in partnership with Mediatech International and sees Realsprint expand its portfolio of clients which already includes Sweden’s ATG.

Daniel Alinder, Realsprint CEO, said: “Using Vindral, the client can choose their own latency and strike their latency sweet spot. A market such as Hong Kong is a great example where this translates directly into an improved viewer experience.”

Betway | Habanero | Launches | Playson