The week in B2B news (23 March)

A round-up of the latest news from industry suppliers including updates from Yggdrasil and NetEnt

Magnet Gaming expands into Gibraltar with Nektan deal

Gaming software provider Nektan has announced a sheltering deal with slots specialists Magnet Gaming to go live in Gibraltar.

Assisting its expansion into additional jurisdictions, Nektan’s sheltering deal offers Magnet Gaming access to all available online casinos operating under a Gibraltar license.

Magnet Gaming’s full portfolio of HTML5 games, including Railroad Express, Lucky Dice, Fish Tank and Auction Day will now be available for Gibraltar-licensed operators.

Nektan’s commercial director Claire Osborne said: “We’re delighted to be able to assist Magnet Gaming’s expansion into Gibraltar as its slot machines are renowned for delivering a rich gaming experience.”


Booming Games partners with Bethard Group

Booming Games has partnered with Bethard Group to roll-out its portfolio on, as well as the group’s localised white-labels.

A selection of Booming Games’ titles are already available to play, including s Booming Seven Deluxe, Big Apple Wins, Booming Bananas and recently launched St Patrick’s themed title, Doublin’ Gold.

“Bethard Goup’s reputation at delivering a great casino experience to their players is unparalleled, and we look forward to working closely with them in the future,” said Frederik Niehusen, chief commercial officer at Booming Games.


Play’n GO launches Sweet Alchemy slot

Play’n GO has released its latest grid slot Sweet Alchemy after a successful launch event in Malta was attended by many of the island’s gaming fans.

Players will journey through a candyland map looking to connect clusters of sweet treats as they fill the 5×5 grid while completing different objectives on the way.

According to the provider, Sweet Alchemy bridges the gap between gaming and gambling by tasking players with short and long-term goals, improving average game time.

Johan Törnqvist, CEO of Play’n GO said: “Sweet Alchemy follows our strategy of developing titles which offer thrills beyond just winning money, instead integrating levels, bonus features and differing goals to make a more extensive entertainment product.”


FSB signs software deal with Ledley King-backed UK sportsbook

FSB is to help launch a new UK-facing sportsbook called 7 Best Bets after agreeing a deal to provide its platform software.

The desktop and mobile site is set to go live on 9th April and has an exclusive affiliate deal with popular social game 7 Of The Best, which was founded by former Tottenham Hotspur and England defender Ledley King.

Customers will now have the opportunity to place a bet on their weekly 7OTB selections, as well as virtual sports and a comprehensive selection of casino games.

7 Of The Best CEO King said: “This partnership with FSB allows us to add new exciting elements to the game which will enhance the experience for our customers.”


Playtech BGT Sports unveils retail cash-out improvements

Playtech BGT Sports (PBS) has introduced several significant improvements to its retail cash-out tool.

Shop customers will now experience cash-out for a longer period, across more events and with improved margins on PBS’ proprietary self-service betting terminals (SSBTs).

The cash-out option will stay open for longer on matches with strong favourites, increasing the availability of the tool in multiple bets.

John Pettit, MD for UK, Ireland, Asia, and Australia at PBS said: “We believe the retail space can, and should, offer the same experience as digital, and improving our cash-out feature can do that.”


NetEnt launches 80s inspired slots game

NetEnt has unveiled its latest game, Hotline, the first NetEnt video slot with a multi-level bonus bet feature to attract several player groups.

The game also features a retro soundtrack, taking players back to the 80’s, inspired by the surging popularity of retro themed TV shows and remakes of popular movies.

Hotline immerses players into 80’s Miami with palm trees in the sunset, neon signs, fast cars and a catchy soundtrack.

“The innovative Hotline Bonus Bet feature has the ability to give players extra options, which also has some cool new mechanics to make it standout from other slot games,” said NetEnt CPO Henrik Fagerlund.


Yggdrasil unveils Easter Island game

In time for Easter, Yggdrasil Gaming has sailed into the remote Pacific Ocean alongside players for the launch of its new slot, Easter Island.

The new game features a ‘symbol swap respin’ feature, where every win will trigger a respin, with the winning symbol replacing either all high or low paying symbols on the reels.

Yggdrasil Gaming head of slots Jonas Strandman said: “Easter Island is the perfect pep up for those with an adventurous spirit.

“Players will be treated to exciting winning combinations as they trigger the novel ‘symbol swap respin’ and take advantage of the expanding reels,” he added.

Launches | Magnet Gaming | Nektan | NetEnt | Play'n GO | Playtech BGT Sports | Yggdrasil Gaming