The week in B2B news (22 March 2019)

A round-up of the latest news from the supplier side of the industry including updates from EveryMatrix and Greentube

SIS strikes content deal with Colossus Bets

Multi-channel supplier SIS has reached an agreement with sports pools operator Colossus Bets to provide Colossus with British and Irish greyhound racing content.

SIS will provide Colossus with a portfolio of over 33,000 greyhound races per year and more than 53 meetings per week from British race tracks including Central Park, Crayford and Doncaster.

The agreement will enable Colossus to offer greyhound racing jackpots for the first time, together with live streaming of the races.

Colossus CCO Eva Karagianni-Goel said: “We are excited to partner with SIS to give our customers and B2B partners access to top quality greyhound races.”


BetConstruct seals Greentube casino partnership

BetConstruct has sealed a strategic partnership with NOVOMATIC Interactive division Greentube to roll out slots content with BetConstruct’s own casinos and operators.

As a result of this new partnership, the online game developer will be enhancing BetConstruct’s RNG library with more than 400 slots titles.

BetConstruct CEO Vigen Badalyan said: “We chose the content for our industry-leading gaming catalogue with a single objective.

“The objective to deliver the opportunity for business growth to our operators and to ensure their players get the biggest and best selection of games,” he added.


William Hill granted exclusive Lightning Box release

Slots developer Lightning Box has enhanced its partnership with UK operator William Hill after agreeing an exclusive omni-channel release of its latest title Lightning Leopard.

The game was rolled out first on terminals in the bookmaker’s shops during ICE 2019 and will now be available for their online players for a special five-week period.

Lightning Box CEO Peter Causley said: “We have established a very good relationship with William Hill and it’s great to be able to launch Lightning Leopard exclusively in shops and online.”

Lightning Box’s first deal with William Hill was signed in October 2016 when the operator was given exclusive access to the studio’s Silver Lion Deluxe and Panda Power Deluxe titles


Digital Sports Tech launches college sports player prop markets

Digital Sports Tech (DST) has unveiled its player prop betting offering for National Collegiate Athletic Association (NCAA) sports, including a comprehensive offering for March Madness.

Available via DST’s Props Data Feed and Props Builder products, the prop offering covers every match of March Madness, plus regular season college basketball and football matches.

The new service enables sportsbook customers to bet on any player’s statistical performance, such as wagering on Zion Williamson from Duke to finish the match with 20+ Points.

DST executive director Ari Lewski said: “College sports are hugely popular with bettors who closely follow US sports and March Madness attracts the attention of millions looking to place a wager.”


EveryMatrix integrates BeeFee slots content

Games development studio BeeFee has signed a content distribution deal with egaming Integration Platform CasinoEngine powered by EveryMatrix.

The newly-inked partnership will see BF Games’ entire portfolio of games integrated onto CasinoEngine and give EveryMatrix’s operator network access to BF Games’ slots.

Popular BF Games slots titles include Bonnie & Clyde, Crystal Mania and the newly-released game Aztec Adventure 3D.

Claudia Melcaru, head of business development at BeeFee, said: “We are thrilled to work together and to have our BF Games on CasinoEngine, a market leading casino content aggregator platform.”


One Touch unveils Wheel of Fortune game

Mobile-first games developer OneTouch has unveiled the latest addition to its portfolio of slot and table game offerings, introducing its own take on Wheel of Fortune.

Wheel of Fortune contains 52 equal segments which players can bet on, with the numbered segment equating to the same odds.

For example, placing a wager on number five is rewarded with odds of 5/1 should the dial fall on the symbol, with players able to bet on multiple numbers before the wheel spins.

OneTouch head of marketing Ollie Castleman said: “Wheel of Fortune’s classic design and gameplay is sure to be a massive hit with players across a host of key markets.”

BetConstruct | Digital Sports Tech | EveryMatrix | Greentube | Launches | Lightning Box Games | One Touch | SIS