The week in B2B news (20 September 2019)
The latest news from the supplier side of the industry, including updates from Playson, Habanero and High 5 Games
Betsoft Gaming strikes content agreement with Wanabet
Casino content developer Betsoft Gaming has signed an agreement that will see its full portfolio of slot games made available to Wanabet’s Spanish customer base.
The Spanish brand, operated by R Franco, will have access to Betsoft titles, including Tiger’s Claw and Stampede.
The agreement further enhances Betsoft’s reach in the regulated Spanish market, after the supplier recently signed a similar deal with Casino Gran Madrid in July this year.
Betsoft Gaming sales executive Francesca Raniolo said: “We are delighted to partner with Wanabet, who are one of the most exciting brands in the rapidly growing Spanish market.”
High 5 Games launches tentpole titles portfolio
Casino games provider High 5 Games (H5G) is boosting its interactive offering through the creation and distribution of regular tentpole titles.
The strategy will see H5G regularly introduce premium, own-brand games to its catalogue that are designed purely for RMG online.
To qualify, these tentpole games must have innovative game features not yet seen on the market and include H5G’s new gamification tools.
H5G CEO Anthony Singer said: “The soft launch of our tentpole titles has been an overwhelming success, with fantastic feedback across the board on Triple Double Da Vinci Diamonds.”
ORXY Gaming seals NetBet content deal
ORYX Gaming, a Bragg Gaming Group company, has strengthened its Romanian presence by launching a selection of slot and casino games with NetBet.ro.
NetBet can now access a broad range of titles from the supplier’s in-house catalogue through ORYX Hub, as well as content from world-renowned studio Gamomat.
The integration marks ORYX Gaming’s second partnership in the territory, after receiving a licence from the Romanian National Gambling Office (ONJN) to enter the market last year.
ORYX Gaming CEO Matevz Mazij said: “Romania’s egaming market is thriving and partnering with NetBet is the perfect way to continue our expansion in the region.”
Playson content goes live with Kindred Group
The latest slots from casino software developer Playson are now live with Stockholm-listed gambling operator Kindred Group.
Kindred brands, including its flagship site Unibet, have initially gone live with two Playson games, Crystal Land and Crystal Crush.
Crystal Land has a 7×7 grid with match-3 mechanics and Crystal Crush has cluster pays on a hexagonal game field with 61 cells.
Lars Kollind, Business Development Manager at Playson, said: “Kindred is renowned for the value it places in innovation and we’re thrilled to have begun this partnership.”
E-Play24 boosts casino content with Greentube agreement
E-Play24 has boosted its games offering with Greentube, the NOVOMATIC Interactive division, which will see its Home of Games portfolio go live across the operator’s platforms.
The deal will grant E-Play24 the opportunity to offer Greentube slots including Book of RaTM deluxe, Lucky Lady’s CharmTM deluxe and Sizzling HotTM deluxe on its platforms.
Greentube head of sales Daniel Lechner said: “We are delighted to expand our game offering to E-play24 and their brands, further strengthening our presence in the Italian market.”
E-Play24 CEO Antonio Tressanti added: “Thanks to the great partnership with Greentube, the Vegas section in our E-Play24 Casino platforms will grow not only in volume, but also in quality.”
BetVictor to integrate Habanero slots content
Slots and table games provider Habanero has launched its portfolio in the United Kingdom for the first time after agreeing a deal with BetVictor.
All 44 of its certified range of slots will be made available to the operator via an aggregation agreement with Nektan’s E-Lite platform.
The deal follows a number of similar European integrations for Habanero in recent months as the popularity of its products among players in the region continues to grow.
Habanero’s Arcangelo Lonoce said: “BetVictor is a name in betting and gaming circles that needs no introduction and I’m delighted that they are keen to take our content.”