The week in B2B news (20 August)

All the latest news from the supplier side of the industry, including updates from iSoftBet, High 5 Games and AstroPay

iSoftBet expands Latam presence and signs European aggregation deal with Hölle Games

iSoftBet has expanded its presence in Latam after partnering with local provider Universal Soft.

Under the remit of the agreement, Universal Soft will gain access to iSoftBet’s suite of proprietary slots and the supplier’s GAP offering.

Lars Kollind, iSoftBet head of business development, said: “With Universal Soft, we’re able to provide not just our leading slot portfolio, but bring the full strength of our aggregation offering to bear, giving its customers a huge range of choice.”

Henry Tapia, Universal Soft CEO, added: “Having top quality content is the best way to attract and retain customers and iSoftBet’s impressive collection of proprietary slots brings real dynamism to our offering.”

In other news, iSoftBet has signed a strategic European aggregation deal with Hölle Games, that will see the German supplier’s products added to its Game Aggregation Platform (GAP).

Hölle Games is a video slots studio based in the German market, with its products initially aimed at the German and Swiss territories, before being rolled out throughout continental Europe.

The studio has specifically created a game mechanic for Germany, called Bonus Spin, which provides the gaming experience players are used to while softening the tax exposure..

Hölle Games becomes the latest supplier to join the growing GAP offering, which contains more than 8,000 games from 80+ providers.

High 5 Games to enter the Netherlands

High 5 Games has confirmed its intentions to enter the Netherlands when the newly regulated market opens later this year.

The supplier boasts 20 titles that are certified to meet the market’s new requirements and is set to launch with several online casinos in the country.

Tony Singer, High 5 Games CEO, said: “Our commitment to Europe is strong and we’re going to really zero in on the Dutch market.

“We’re excited to bring players in the Netherlands a collection of games they know and love, plus new, unexpected titles that are popular in other markets. Big things are ahead,” he added.

AstroPay launches in Europe

AstroPay has launched its digital payment service in Europe, marking an expansion out of its Asian, African and Latam heartlands.

AstroPay will initially offer its services to customers in the UK, Spain and Portugal.

Mikael Lijtenstein, AstroPay CEO, said: “Our decision to launch in Europe is a reflection of the strength of the business, and we are thrilled to be expanding our pioneering digital payment solution to customers in Europe.

“AstroPay has continued to grow from strength to strength, despite the disruption caused by the pandemic, and as the business ventures into Europe, we remain focused on providing the best possible digital payment service to all our new and existing customers around the world,” he added.

Habanero seals Lithuanian linkup

Habanero has enhanced its reach in the Baltics after sealing a partnership with Lithuanian operator 7bet.

Habanero will launch its portfolio of titles with the operator including high-performing titles such as Lucky Lucky and Wild Trucks.

Arcangelo Lonoce, Habanero head of business development Europe, said: “We are delighted to have reached an agreement with one of Lithuania’s favourite operator brands. Deals like this allow us to continue our ambitious expansion plans and offer our high-performing titles to a new audience.”

Justinas Šliažas, 7bet CEO, added: “Habanero is a brand that has experienced rapid growth in recent years, striking a partnership deal with one of the industry’s leading suppliers is something that will hopefully allow us to grow at a similar rate.”

Yggdrasil secures Greek licence

Yggdrasil has been granted a Greek supplier licence by the Hellenic Gaming Commission.

The awarding of the licence will allow the supplier to launch its games portfolio to Greek players under the country’s newly revised online gaming regulations.

Björn Krantz, Yggdrasil chief of global market operations, said: “It goes without saying that Yggdrasil is yet again walking the talk and we continue to deliver on our regulatory market strategy.

“To obtain the Greek licence, and to capitalise on our ISO/IEC27001 accreditation is yet another milestone and achievement from the great team we have here at Yggdrasil,” he added.

Oryx Gaming inks Admiral Bet partnership

Bragg Gaming Group-owned Oryx Gaming has taken its Oryx Hub content live with Serbian operator Admiral Bet.

Admiral Bet customers will now gain access to the extensive library of games offered via the Oryx Hub, which features more than 13,000 aggregated titles from more than 100 providers.

Chris Looney, Bragg Gaming CCO, said: “We are thrilled to have taken our Oryx Hub content live with Admiral Bet, a leading operator with a vast client base.”

Bojan Kesić, Admiral Bet head of business development, added: “The Oryx Hub offering is impressive, featuring content from premium global suppliers. Adding Oryx’s content to our casino has significantly strengthened our offering.”

EveryMatrix agrees Kindred Group deal

EveryMatrix has agreed to a US-facing partnership with Kindred Group to provide the operator with casino content.

Kindred Group will integrate EveryMatrix’s proprietary games from Spearhead Studios and Armadillo Studios and will have the option to add more titles from third parties via the supplier’s CasinoEngine platform.

Erik Nyman, EveryMatrix Americas president, said: “Kindred Group is one of the earliest adopters of igaming and sportsbook globally and been very successful since the inception. We are very pleased to become their trusted partner in the US market.”

Manuel Stan, Kindred Group US SVP, added: “We are very excited to partner up with EveryMatrix and bring the top-quality content from Spearhead Studios and Armadillo Studios to our US customers, in our intent to bring a best-in-class casino offering to the US.”

EveryMatrix | iSoftBet | Kindred Group | Launches | Yggdrasil